Alison King

Bay of Plenty, New Zealand New Zealand

Running coach

Writing / Publishing

Run For Your Life was born after my own fitness journey started inspiring others. How does a couch potato go on to finish an Ironman? I loved knowing that my simple story of deciding that enough was enough meant that other women like me took the plunge to do something to help themselves. But my story wasn’t enough. When I decided I would do an Ironman I sought help. My goal was too big for me to achieve by myself. I had friends who were training for their own event but I needed a coach. That’s why I started Run For Your Life. I know that women, just like me, need someone to guide them. To tell them that they can do it, that no one is laughing at them, that they are inspiring