Internship Project involving the creation of a business presentation for a major camera lens company. Creation of suggestions and steps for the corporation in regards to social media, web design and customer engagement.

1. About Us About You Suggestions Steps Capabilities Next StepBig Picture

2. ABOUT US
(to be written)
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3. B2B Marketing - Princeton
Partners knows B2B marketing
inside and out. They always
stay ahead of the game.
B2C Marketing - Princeton
Partners creates brand
endurance. We always get
results that will continue to
grow over time.
Clients in...
Healthcare
Education
Finance
Government
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4. ABOUT YOU
Tamron has won the EISA
award for nine consecutive
years
Tamron 14-150mm
DI III
named best CSC en
try level lens at the
TIPA awards 2015
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In-line with or surpassing industry
standards
Sold 5 Million lenses as of
September 2014
Competitive pricing

5. SUGGESTIONS
Social Media Web Design Customer Community
Social Media
27% of total US internet time is spent on
social networking sites
Social media produces almost double
the leads of trade shows, telemarketing,
direct mail, or ppc
46% of online users count on social
media when making a purchase.
Web Design Customer Community
You have 0-8 seconds to compel your
website visitor to stay, after 8 seconds the
majority leave the site.
Approximately 96% of visitors are not ready
to buy
Product videos can increase purchases of
the product by 144%
Sales enablement
Improved natural search engine and social
media optimization
Amplification of marketing campaigns
Customer driven product
innovation/improvement
Higher customer retention
Improve content,
accounts usage, and
following.
Simplify/rejuvenate web
design, and display social
media accounts
prominently.
Improve customer content
promotion and engagement.
Why This Matters
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6. STEPS
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Improve quantity and
quality of content posted
Increase social media
following
(paid/organically)
Engage followers to
improve brand affinity
and awareness
De-clutter the website, only
displaying the most important
features
Make the website visually
appealing and interactive
Have simplicity be a keynote of
the visitor’s experience
Emphasize the customer
community on social media by
promoting customer
blog/photo submissions
Create contests and areas for
content and feedback
submissions
Emphasize a hashtag
campaign to create a
community across social
media accounts
Social Media Web Design Customer Community

7. OUR CAPABILITIES
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WASABI 3D
3 Dimensions of Engagement
Combining media and technology solutions
with creative concepts and visual expressions
that put your brand in the center of an
entertaining and memorable experience
Dimension 1
REAL WORLD,
MIND-BODY
EXPERIENCE
We literally immerse
consumers in the brand,
creating an interactive,
Kinetic experience
Dimension 2
THE SOCIAL
SHARING
EXPERIENCE
Our social media strategies and
proprietary mobile applications
foster the viral spread of a
consumer's experiences, Tracking
and reporting quantify it.
Dimension 3
THE LASTING
BRAND
EXPERIENCE
Our promotional strategies
support your brand team's
trial, usage and repurchase
strategies

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9. YOU VS. THEM
Advantages Challenges
With a strong suit in
collecting receivables,
and a low debt to equity
ratio, Tamron is more
adaptable to sudden
changes.
With award winning
lenses, Tamron is known
for its quality products.
There was a 55.74% decline in the
total shipments of digital cameras
between 2012 and 2014.
In 2014, 81% of Americans used a
mobile/smartphone for
photography, while only 24% used a
DSLR camera.
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BIG PICTURE

10. Interactive MapTell Your Story
Submission
Contest
Customers upload favorite photo taken
with a Tamron lens with a short blog post
In conjunction with the blog,
the best story would be chosen
and featured on the Tamron
homepage
Microsite that allows customers to
upload their photos with a geotag
OtherAreastoExplore
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11. Next Step
Let's take this conversation
further.
Contact:
Chris Sullivan
VP-Cross Media Integration
csullivan@princetonpartners.com
205 Rockingham Row
Princeton, NJ 08540
P: 609-452-8500
F: 609-452-7212
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