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Audience Research (General): Survey
- 1. AUDIENCE RESEARCH: GENERAL SURVEY For thispart of my general audience research, I created a survey to inform me about the use of music magazines. Because most Kpop fans that would read my music magazine are teenagers to young adults, I asked five people that were 16 years old and five that were 18-19. I wrote a few key questions to get precise answers that will help me for the production of my music magazine.
- 2. I don't havea favourite to continually want to buy I read about updates on the internet I find out information through Twitter and Instagram from my favourite artists’ pages I’m very interested in all sorts of artists’ interviews but Youtube gives me free access to them I go online for music news Technology in this generation gives me access to the info magazines would have I feel like magazines are old- fashioned now, just like CDs and DVDs 1. DO YOU BUY MUSIC MAGAZINES? WHY? I love to collect music magazines and I love the nostalgic feeling they give me, like vinyls I don’t use social media much so buying magazines is how I keep up to date with the genres of music that I like NO YES
- 3. 1. DO YOUBUY MUSIC MAGAZINES? WHY? For question 1, I asked ‘Do you buy music magazines? Why?’. 7 out of 10 people said No and 3 said Yes. Because this generation consists of technology and the instant-access internet, I was not surprised with these statistics and responses. Most people said that they can find free information about their artists on their social media platforms as well as interviews online. Those as answered Yes said they like the nostalgia from music magazines as well as not using social media much.
- 4. 2. WHAT FEATUREATTRACTS YOU MOST TO A MUSIC MAGAZINE? (PICK TWO) FEATURING ARTISTS MASTHEAD COVER STAR FEATURE COLOURS For my second question, I asked what music magazines my target audience are attracted by the most, asking them to pick two. These results tell me that my audience believe the featuring artists on the cover lines are just as important as the cover star, telling me that featuring artists on my front cover is very important and I should include the biggest current Kpop artists & groups. I also found of that the masthead is more significant that the feature colours, meaning that I need to create a masthead with meaning that relates to my genre of music magazine, Kpop.
- 5. 3. WHAT DOYOU FIRST THING OF WHEN YOU THINK ‘KPOP’? For my third question, I asked what some of the first things that came to mind when my target audience thought of Kpop and Kpop artists. Most people thought of the bright colours and effects in Kpop MVs as well as the cool asian fashion with the dyed hair. South Korea is an image-obsessed country and one of the biggest obsessions is clear, dewy skin which all Kpop artists have which was one of my answers I got. These answers will help me when planning my music magazine pages and the models’ appearances. Bright colours that pop (in MVs and fashion + hair dye) Perfect, dewy skin Things that link with electro (technology, etc) Girl groups are often very girly, so girly things Unique fashion style + makeup Straight, asian hair and flashy effects in MVs
- 6. 4. HOW MUCHWOULD YOU EXPECT TO PAY FOR A MUSIC MAGAZINE? FEATURING ARTISTS MASTHEAD COVER STAR FEATURE COLOURS For my final question, I wanted to find out at what price would my target audience buy my magazine. Half of the survey-takers said they would pay between £2.00-£3.99; these results tell me that my price should be in between those prices. Two people chose £0.00 and two others chose £0.01-£1.99, leaving one person answering to £4.00 and over. ££2.00 - £3.99 £0.00 £4.00+ £0.01-£1.99