1. First Project (1)First Project (1)
- Company, Product,- Company, Product,
Segmentation & Targeting -Segmentation & Targeting -

2. Company and ProductCompany and Product
Targeting – BlackBerryTargeting – BlackBerry
companycompany

3. Picture of BlackBerryPicture of BlackBerry
CompanyCompany

4. History of BlackBerry CompanyHistory of BlackBerry Company

5. MissionMission
Blackberry is a brand that was created by ResearchBlackberry is a brand that was created by Research
in Motion’s (RIM) Founder Mike Lazaridis in 1996,in Motion’s (RIM) Founder Mike Lazaridis in 1996,
providing wireless web enabled devices acrossproviding wireless web enabled devices across
multiple networks. RIM is a Canadian basedmultiple networks. RIM is a Canadian based
company founded in 1984 that formally worked withcompany founded in 1984 that formally worked with
RAM and Ericsson, developing a two way pagingRAM and Ericsson, developing a two way paging
system and wireless email network.system and wireless email network.
..Vision
“to provide solutions for the worldwide mobile
communications market, including the software that
allows the BlackBerry Smartphone to provide mobile
access to email, applications, media and the Internet.”

6. Market CoverageMarket Coverage
 BusinessBusiness
 StudentsStudents
 FamilyFamily

7. ServicesServices
 Communication SystemCommunication System
 Phone ServicePhone Service
 Wi-Fi ServiceWi-Fi Service
 BluetoothBluetooth
 MessagesMessages

8. Market ShareMarket Share

9. SegmentationSegmentation

12. TargetingTargeting

14. Why the segment
MISSION – Our mission is to provide extraordinary application services
that create value for the customers and the business cooperation.
RESOURCES
•Evaluations from phone users or previous BlackBerry customers
•Excellence in the communication service.
PROFIT – Profitable market : Segment Size 20000 customers