Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leseranalyse Entscheidungsträger 2014

1,564 views

Published on

Der österreichische Entschdiungsträger: was verdient er, was liest er, welche sozialen Netzwerke nutzt er?
Eine kurze Zusammenfassung der Ergebnisse 2014.

Published in: Marketing
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ACCESS that WEBSITE Over for All Ebooks (Unlimited) ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... DOWNLOAD FULL EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Leseranalyse Entscheidungsträger 2014

  1. 1. Leseranalyse Entscheidungsträger Zusammenfassung der aktuellen Daten auf Basis der Medianalyse 2013
  2. 2. - ist männlich - ist 46 Jahre alt - ist verheiratet oder lebt in einer festen Partnerschaft - hat 1 oder 2 Kinder - vertritt liberale Werte - hat positive Erwartungen in die wirtschaftliche Entwicklung in den nächsten 2 Jahren - hat eine 50h Arbeitswoche - verdient monatlich € 3.300,- - das Haushaltsnettoeinkommen beträgt € 4.500,-/Monat - macht 26 Geschäftsreisen jährlich davon 19 im Inland und 1 außerhalb Europas - ist seit 15 Jahren im selben Unternehmen Der durchschnittliche Entscheider Leser-Analyse, in Horizont 12/14
  3. 3. Entscheider nach Bundesländern 41% Internet Explorer 28% Firefox 15% Safari 13% Chrome 1% Opera 2% andere Bundesland Entscheider absolut Wien 79.000 NÖ 53.000 Steiermark 44.000 Oberösterreich 54.000 Kärnten 21.000 Salzburg 28.000 Tirol 26.000 Vorarlberg 16.000 Leser-Analyse, in Horizont 12/14
  4. 4. Aufteilung nach Branchen 41% Internet Explorer 28% Firefox 15% Safari 13% Chrome 1% Opera 2% andere Leser-Analyse, in Horizont 12/14
  5. 5. Aufteilung nach Betriebsgröße* 41% Internet Explorer 28% Firefox 15% Safari 13% Chrome 1% Opera 2% andere Die Einteilung der Betriebsgröße erfolgt nach der Anzahl der Mitarbeiter_innen: Kleinst: 5-10 MA Kleine: 10 -49 MA Mittelgroße: 50 bis 249 Große: 250 und mehr (Bei der Leseranalyse aus kleineren Unternehmen nicht befragt.) Leser-Analyse, in Horizont 12/14
  6. 6. Reichweiten Tagezeitungen 41% Internet Explorer 28% Firefox 15% Safari 13% Chrome 1% Opera 2% andere Zeitung Reichweite in % RW in Wien bzw. im jew. Bundesland in % Kronen Zeitung 31,7 24,6 Kurier 20,4 35,4 Kleine Zeitung Steiermark 17,4 74,3 Kleine Zeitung Kärnten 78,5 Die Presse 16,8 25,7 Wirtschaftsblatt 14,8 17,9 OÖ Nachrichten 10,2 53 Salzburger Nahrichten 10,1 71,9 Tiroler Tageszeitung 6 70 Die Presse/Wirtschaftsblatt-Kombi 27,2 36,3 Leser-Analyse, in Horizont 12/14
  7. 7. Reichweiten Wochentitel 41% Internet Explorer 28% Firefox 15% Safari 13% Chrome 1% Opera 2% andere Magazin/Titel Reichweite in % RW in Wien bzw. im jew. Bundesland in % profil 19,4 28 News 18,3 24,4 NÖ Nachrichten 14,7 62,2 Format 10,1 18,4 Spiegel (DE) 8 9,9 Focus 3,3 3,3 Zeitungen der Wirtschaftskammern 23,8 Leser-Analyse, in Horizont 12/14
  8. 8. Reichweiten Monatstitel 41% Internet Explorer 28% Firefox 15% Safari 13% Chrome 1% Opera 2% andere Zeitung Reichweite in RW in Wien bzw. im jew. Bundesland in % Gewinn 24,5 26,7 Trend 22,6 26,9 Top Gewinn 12,3 15,1 die wirtschaft 11,7 9 Industriemagazin 9,9 9,7 Gewinn/Top-Gewinn-Kombi 29,1 A3-Magazine 11,9 Wirtschaftsnachrichten 10,6 manager magazin 5,0 Leser-Analyse, in Horizont 12/14
  9. 9. Nutzung von sozialen Netzwerken 41% Internet Explorer 28% Firefox 15% Safari 13% Chrome 1% Opera 2% andere Leser-Analyse, in Horizont 12/14
  10. 10. Fazit  Entscheider sind auch nur Menschen (bzw. Männer) (siehe Kronen Zeitung- und Facebook-Nutzung)  In den Bundesländer sind – auch bei Entscheidern - die Regionalzeitungen stark.  267.000 EPUs wurden nicht erfasst. Sie alle sind Entscheider_innen.
  11. 11. Links  Media-Analyse: www.media-analyse.at  Horizont: www.horizont.at
  12. 12. (An)Fragen, Wünsche, Herausforderungen? Alexandra Fiedler-Lehmann Die Kleine Agentur Loudonstraße 25B 1140 Wien Tel: 0676/520 54 64 Email: fiedler-lehmann@kleineagentur.at Web: kleineagentur.at Facebook: facebook.com/kleineagentur Blog: daskleineagenturblog.wordpress,com

×