1. Walmart Success Stories
Alexander G. Hernandez
Interning ASM, Winter 2015
Miami, FL

2. Walmart #1590
2
• New Placements:
pallet in action alley
• Selling points: 2/$5
promo, high GPM
(36%), location,
success stories
• Relationships: Jiovani,
deli manager

3. Walmart #2091
3
• New Placements:
action alley halfstack
• Selling points: high
GPM (50%), location,
success stories
• Relationships:
Wendy, deli manager

4. Walmart #2591
4
• New Placements: pallet
display in lobby
• Selling points: high GPM
(36%), location success
stories
• Relationships: Stephanie,
shift manager

5. Walmart #5932
5
• New Placement: action alley
halfstack
• Selling Points: high GPM
(36%), Super Bowl promo,
success stories, placement
• Relationship: Yulexis, co-
manager

6. Walmart #5612
6
• New Placement: full
endcap off action alley
• Selling Points: high GPM
(36%), Super Bowl promo,
cross merchandising with
tailgating retail items,
success stories
• Relationship: Darlenys,
asst. manager