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Weekly Success Story (Super Bowl 2015)

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Weekly Success Story (Super Bowl 2015)

  1. 1. Walmart Success Stories Alexander G. Hernandez Interning ASM, Winter 2015 Miami, FL
  2. 2. Walmart #1590 2 • New Placements: pallet in action alley • Selling points: 2/$5 promo, high GPM (36%), location, success stories • Relationships: Jiovani, deli manager
  3. 3. Walmart #2091 3 • New Placements: action alley halfstack • Selling points: high GPM (50%), location, success stories • Relationships: Wendy, deli manager
  4. 4. Walmart #2591 4 • New Placements: pallet display in lobby • Selling points: high GPM (36%), location success stories • Relationships: Stephanie, shift manager
  5. 5. Walmart #5932 5 • New Placement: action alley halfstack • Selling Points: high GPM (36%), Super Bowl promo, success stories, placement • Relationship: Yulexis, co- manager
  6. 6. Walmart #5612 6 • New Placement: full endcap off action alley • Selling Points: high GPM (36%), Super Bowl promo, cross merchandising with tailgating retail items, success stories • Relationship: Darlenys, asst. manager

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