Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Co-founder and President of Siempre Spirits Limited
Industry
Consumer Products
About
When Alex Lacroix and Monica Sanita decided to leave their advertising jobs at top agencies in order to create a tequila, they knew it would have to be the most authentic, incredible-tasting tequila on the market. Their thirst for adventure, tequila and freedom from their ‘Mad Men’ careers led them to Jalisco to find the perfect ‘Destilador’ for the perfect tequila. Their extensive search led to the development of new premium spirit, Siempre Tequila, made from 100% Blue Weber Agave.
“Siempre means ‘always’, and we've always had an entrepreneurial spirit,” remarked Alex Lacroix, Co-Founder of Siempre. “There’s also family connection as Monica's Grandmother and Great Grandmother used to ma...