picking a real estate agent is a business and a relationship challenge – one which has a potentially massive impact on your finances and future enjoyment of the place you and your family live.

1. LOGO
5 Idiosyncrasy to Look for in Your
Agent

2. Picking a real estate agent is a business and a relationshipPicking a real estate agent is a business and a relationship
challenge – one which has a potentially massive impact on yourchallenge – one which has a potentially massive impact on your
finances and future enjoyment of the place you and your family live.finances and future enjoyment of the place you and your family live.
If you take that seriously, here are a handful of characteristics IIf you take that seriously, here are a handful of characteristics I
recommend you look for as you evaluate prospective agents.recommend you look for as you evaluate prospective agents.

3. 1. Creativity
Some transactions go precisely as planned, clicking right along
on schedule. Others – many others – get messy:
1. the loan underwriter issues bizzaro, last-minute document demands
2. the appraisal comes in low
3. the buyer backs out
4. you see 50 homes without any winners, or
5. the inspection reports reveal issues that make you wonder whether the
home is a diamond in the rough or a money pit.

4. 2. Deep, varied expertise
● Buying or selling a commercial home is much more of a lifestyle design
experience than it is a financial transaction, truth be told. To do it with results
that work well for yourself, your family and your finances for the duration,
you need an agent that’s an eager partner with you. One that will deep-dive
into all the nooks and crannies of your aesthetics, your psychology, your life
plans, your financials and even your relationship dynamics.
● You also need an agent with deep – not surface – understanding of
homes, neighborhoods and local real estate market metrics, practices and
contracts, and someone who deeply *gets* the home buying or selling
process itself – so they can brief you on it and fruitfully coach you through it.

5. 3. Calm resilience3. Calm resilience
● When you lose out on a home to other offers, it can feel like the end of
the world. When you list your home, stage it to the nines, and not a single
offer is forthcoming, feelings of discouragement, frustration and even
depression can easily arise. In both cases, it’s easy to delve into fear (fear
that you’ll never get the home you need, or will never be able to move on
to the next stage of your life) or paralysis (freezing up because you just
don’t know what to do – period).
● A great agent – and there are thousands and thousands out there –
can bring a massive, game-changing dose of calm resilience to the table.
They’ve been through this before. They know that there are lots of homes
and lots of buyers out there, so losing out on any one is not a death knell to
your dreams. They also know how to tell the difference between a normal
delay in receiving an offer or an acceptance on your market and when your
approach requires some serious course correction.

6. 4. Frankness and optimism4. Frankness and optimism
● You want – no – you need your agent to be frankly honest. You need
them to be frankly honest with themselves and with you about all facets of
the reality you’ll face as you proceed through your transaction. Sellers, you
cannot afford to have an agent who will let you persist in fantasy-land beliefs
about what your home is worth – contrary to all evidence as to what homes
in your area are actually selling for and feedback (read: silence) from
prospective buyers who have seen your home – without challenging you to
look at the data and adjust your pricing strategy.

7. 5. Bandwidth5. Bandwidth
● First, make sure you get referrals from your friends, colleagues and
relatives to the agents they have worked with and love.
● Also get a few names from our Agent Finder on Trulia, which allows you to
get incredibly specific about what sort of homes, areas and transactions
your ideal agent will have worked with.
● Then, check all of your prospective agent candidates out online. Narrow
them down a bit by what you see in terms of reviews and style of advice you
see them providing on channels like their blog, website or social media
pages.
● Reach out to all the people on your short list through whatever medium you
prefer to communicate – phone, email, etc. – and note how quickly you get
responses.
● Then book appointments to meet with a handful of agents and let them
present their method to you.
● Get references and check in with those past clients – ask them to tell you
about their transaction experience, warts and all.

8. ETA STAR PROPERTY DEVELOPERS LTD.
Chennai Citi Centre, 4th floor,
10/11, Dr.Radhakrishnan Salai,
Mylapore, Chennai, India – 600 004
Tel: +91 44 39 11 3900 / 3911, 234 66 666 / 777
Email: contactsales@etastar.com
Website: www.etastar.com