Bba syllabus

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BBA School of Management, BBD University
Ver 1.0 Effective from 1st
July 2011
Babu Banarasi Das University
Lucknow
SCHOOL OF MANAGEMENT
Course Curriculum
Bachelor of Business Administration
[Effective from Academic Session: 2011-12]

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July 2011
Course Curriculum of Bachelor of Business Administration
Version Control
Approved by Board of Studies of School of Management on 13th
June 2011
Version 1.0
Effective from 1st
July 2011

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July 2011
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
B.B.A. is a three year course comprising of six semesters which aims at providing inputs
to the students relevant to the business, industry and trade so that they can function in
different organizations and face the challenges arising there from. The course not only
aims at providing knowledge and skills in different areas of management, but also
provides inputs necessary for the overall development of the personality of the students.
The structure of the Course is designed in a way that students have to study the core
courses from different functional areas of management that are made compulsory.
Right from the beginning of the course, the focus is on providing relevant inputs through
case discussion/ analysis, simulation games, role plays etc. keeping in mind the current
business scenario.
Broadly, the course is of three years divided into six semesters, each semester having six
compulsory papers of 40 sessions, each of one-hour duration.
A Research project report has to be submitted as part of the compulsory subject of sixth
semester.
RESEARCH PROJECT REPORT:
In the 6th
semester, candidates will have to submit a Research Project Report on a
problem/topic assigned by the School of Management, BBD University under the
supervision of a core faculty member of the department.
The student will submit three copies of the report to the Head of the BBA program or to
the Dean, School of Management. The number of pages in the report will be 75 or more.
The report should be typed in A-4 size paper.
ASSESSMENT AND EVALUATION OF COURSES:
Assessment and evaluation of courses will be as per BBD University guidelines.

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CREDIT SYSTEM
Credit system will be followed during the entire three year course curriculum. All courses
carry 4 credits. One credit will be equivalent to 10 contact hours.
SEMESTER WISE COURSE STRUCTURE
COURSE: B.B.A Year I Semester I
S.N. Course Code Subject Credit
1 BBA 101
BBA 101: BUSINESS
ORGANIZATION 4
2 BBA 102
BBA 102: BUSINESS
COMMUNICATION 4
3 BBA 103
BBA 103: BUSINESS
ECONOMICS I 4
4 BBA 104
BBA 104: QUANTITATIVE
ANALYSIS FOR
MANAGEMENT 4
5 BBA 105
BBA 105: FUNDAMENTALS
OF ACCOUNTING 4
6 BBA 106
BBA 106: OFFICE
MANAGEMENT 4
Total 24

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COURSE: B.B.A Year I Semester II
1 BBA 201 BBA 201: BUSINESS LAW 4
2 BBA 202
BBA 202: BUSINESS
ENVIRONMENT 4
3 BBA 203
BBA 203: MANAGEMENT
ACCOUNTING 4
4 BBA 204 BBA 204: MIS 4
5 BBA 205
BBA 205: BUSINESS
MATHEMATICS 4
6 BBA 206
BBA 206: BUSINESS
ECONOMICS II 4
Total 24
COURSE: B.B.A Year II Semester III
1 BBA 301
BBA 301: BANKING LAWS &
PRACTICES 4
2 BBA 302
BBA 302: INCOME TAX: LAW
& PRACTICES 4
3 BBA 303
BBA 303: PRINCIPLES &
PRACTICES OF INSURANCE 4
4 BBA 304
BBA 304: RESEARCH
METHODOLOGY 4
5 BBA 305
BBA 305: PROJECT
MANAGEMENT 4
6 BBA 306
BBA 306: DATA BASE
MANAGEMENT SYSTEMS 4
Total 24

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COURSE: B.B.A Year II Semester IV
1 BBA 401
BBA 401: Human Resource
Management
4
2 BBA 402
BBA 402: PRODUCTION AND
OPERATIONS
MANAGEMENT 4
3 BBA 403
BBA 403: FINANCIAL
MANAGEMENT 4
4 BBA 404
BBA 404: MARKETING
MANAGEMENT 4
5 BBA 405 BBA 405: MIS & E-COMMERCE 4
6 BBA 406
BBA 406: SALES
MANAGEMENT 4
Total 24

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COURSE: B.B.A Year III Semester V
1 BBA 501
BBA 501: CORPORATE
STRATEGIC MANAGEMENT 4
2 BBA 502
BBA 502: MATERIAL
MANAGEMENT 4
3 BBA 503
BBA 503: HUMAN RESOURCE
DEVELOPMENT 4
4 BBA 504 BBA 504: LABOUR LAWS 4
5 BBA 505
BBA 505: FINANCIAL
ANALYSIS & DECISION 4
6 BBA 506
BBA 506: INTERNATIONAL
FINANCIAL MANAGEMENT 4
Total 24
COURSE: B.B.A Year III Semester VI
1 BBA 601
BBA 601:ENTREPRENEURSHIP
AND SMALL BUSINESS
MANAGEMENT 4
2 BBA 602
BBA 602: RURAL
MANAGEMENT 4
3 BBA 603 BBA 603: COMPANY LAW 4
4 BBA 604
BBA 604: INTERNATIONAL
BUSINESS MANAGEMENT 4
5 BBA 605 BBA 605: PROJECT REPORT 4
Total 20

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BBA 101: BUSINESS ORGANIZATION
Max. Hours: 40
Credits – 4
Unit I:
Introduction to organization:
Concepts and objectives of business organization, establishment of a new business, pre-
establishment considerations and social responsibility of business. Meaning, objective
and principles of organization, line and staff, functional organization, concept of scalar
chain.
Unit II:
Forms of Business Organization:
Sole Proprietorship: Meaning, characteristics and legal requirements. Partnership firms:
Meaning, partnership deed and legal requirements as per Partnership Act 1932. Joint
stock concerns: Meaning, features, kinds of companies, legal requirements as per
Companies Act 1956.
Unit III:
Business Finance:
Finance: Concept, need and significance. Methods of financing: long term, medium term
and short term, finance (national), international finance, financial institutions: brief
introduction to IFCI, SFC, ICICI, IDBI. Security market: An introduction to primary and
secondary market.
Unit IV:
Marketing:
Concept of marketing, four P’s of Marketing. Distribution channel: meaning, importance,
and significance of middlemen. Advertisement and sales promotion: meaning and
objectives
Suggested Readings:
1. Principles of Marketing: Kotler, Philip & Armstrong, G.
2. Marketing Management: Sherlekar, S. A.
3. Marketing Management: Saxena, Rajan

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BBA 102: BUSINESS COMMUNICATION
Max. Hours: 40
Credits - 4
Unit I:
Understanding Business Communication:
Concept of Communication, definition, nature, importance and components of
communication. Communication process, directions of communications, networks of
communication, types of communication: formal, informal, verbal, and non-verbal.
Barriers to communication, principles of effective business writing.
Unit II:
Work Team Communication:
Communication in work team, group communication – Initial group goals, solving group
problem – negotiation & conflict, Group Decision Making, Listening skills.
Unit III:
Technology and Communication:
Accessing Electronic information: the internet – protocol, browsing and searching the
internet. Sharing electronic information, the word processing – e-mail, effective e-mail
practices, Correspondence Planning, drafting, revising, replies, routine claim letters,
adjustments, letter, goodwill messages, congratulating messages, thank-you notes,
sympathy notes. Persuasive messages – request.
Unit IV:
Report Writing:
Characteristics of business reports – types of reports, purpose of reports, collecting and
analyzing data through questionnaire, interviews, constructing tables, preparing charts,
interpreting data, writing report – planning – drafting, revising formatting, proof reading.
Suggested Readings:
1. Business Communication: Kaul
2. Effective Business Communication, Murphy & Peek.
3. Business Correspondence and Report Writing, Sharma, R.C. & Krishna Mohan.

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BBA 103: BUSINESS ECONOMICS I
Max. Hours: 40
Credits - 4
Unit I:
Introduction: Managerial Economics:
Definition, scope and relationship with other subjects. Role and responsibility of a
managerial economist, objective of a firm.
Unit II:
Demand Analysis:
Elasticity of demand: concepts, types, measurements of elasticity of demand,
implications in decision-making. Demand forecasting: meaning and significance of
demand forecasting, methods of demand forecasting, characteristics of a good demand
forecasting.
Unit III:
Cost Analysis:
Cost concepts and classification of costs, cost-output relationship- short run and long run.
Economies and diseconomies of scale. Cost control and reduction, Pricing decision
policies, Pricing Decisions under different market structure (Perfect competition,
monopoly, monopolistic competition, oligopoly) – main features, price determination and
managerial implications. Pricing policies and methods.
Unit IV:
Profit policies & planning:
Concept, theories of profit, measurement of profit, break-even analysis: concepts,
methods of estimation, application in profit planning.
Suggested Readings:
1. Business Economics: Ahuja, M. L.
2. Principles of Economics: Jain, K. P.
3. Business Economics: Mishra & Puri.
4. Modern Micro Economics: Koutsoyuianni

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BBA 104: QUANTITATIVE ANALYSIS FOR MANAGEMENT
Max. Hours: 40
Credits - 4
Unit I:
Sets and Business Mathematics:
Set theory, form of writing a set, subset, equal set, operation on set: complement of a set,
union, intersection, Venn-diagram, diagrammatic and graphical presentation of statistical
data, bar diagram, histogram, frequency polygon, frequency curve, ogive curve.
Unit II:
Elementary Statistics:
Measurement of central tendency: Mean median, mode, quartile, deciles, percentile,
measures of dispersion: mean deviation, standard deviation, business application of
statistical tools and techniques. Skewness and Kurtosis.
Unit III:
Matrices and Linear Programming:
Matrices, types of matrices, algebra of matrices, solution of equations, linear
programming (two variables only) formulation, solution by graphical method.
Unit IV:
Probability and progressions:
Definition, addition and multiplication rule, conditional probability, Bayes’ theorem,
binomial, Poisson and normal distribution. Progression: arithmetic progression,
geometric progression, harmonic progression. Correlation and Regression Scatter
diagram, Karl Pearson’s coefficient of correlation, rank correlation, simple linear
regression, method of least square.
Note: 50% of the questions asked will be theoretical.
Suggested Readings:
1. Calculus: Shanti Narayan: S. Chand Publication, New Delhi
2. Mathematical Foundation for Business Administration: Pundir & Pundir,
3. Financial Management: R.P. Rustagi, Sultan Chand & Sons, New Delhi.

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BBA 105: FUNDAMENTALS OF ACCOUNTING
Max. Hours: 40
Credits -4
Unit I:
Introduction:
Meaning and concepts of financial accounting, users of accounting information,
fundamental books of accounting, accounting cycle, journal entries, ledger, cash book-
three column.
Unit II:
Financial Statements:
Trial Balance: need, importance, limitations, Preparation of trading and P & L Account
and balance sheet with simple adjustments.
Unit III:
BRS and Depreciation:
Bank reconciliation statement, depreciation: concept, rationale and methods – SLM,
WDV, SFM.
Unit IV:
Company Accounts:
Issue of shares including forfeiture of shares, issue of bonus shares, issue of Pref. Share,
debenture, Redemption of Debenture and its methods: cash, conversion, sinking fund,
and miscellaneous Accounts Hire purchase and installment systems.
Note: 50% of the questions asked will be theoretical.
Suggested Readings:
1. Advance Accounting: Chaturvedi, C. L.
2. Financial Accounting: Gupta, R. L. & Radha Swami, M.
3. Advanced Accountancy: Gupta, R. L.
4. Advanced Accounts: Shukla, S. M.

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BBA 106: OFFICE MANAGEMENT
Max. Hours: 40
Credits -4
Unit I:
A Modern Office:
The changing office scenario, administrative management, functions of an office,
activating a modern office, importance of an office to business enterprise, functions and
status of office manager.
Unit II:
Office Organization and Management:
Office organization, principles of organization, process of delegation, decentralization of
authority, department creation, designing office system and procedure flow, organization
charts and manuals, office accommodation and layout.
Unit III:
Office Equipment and Management:
Basic principles in section of furniture, equipment and machines, office furniture,
mechanization of office work, types of office machines- duplicating machines, computing
and accounting machines, computers, printers, Photocopying machines, punch card
machines, fax machines, communication devices- their function and role in office
management.
Unit IV:
Office Communication and Records Management:
Office correspondence, centralized correspondence and departmental correspondence,
handling inward and outward mails, oral and written communication, types of office
forms, Office Report Writing, Precise writing, selection, purchase and storage of office
stationary, data processing and records management, filing and indexing, paper work
simplification.
Suggested Readings:
1. Definitive Personal Assistant & Secretarial Handbook: Sue France
2. Administrative Office Management: Zane K. Quible

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BBA 201: BUSINESS LAW
Max. Hours: 40
Credits -4
Unit I:
Indian Contract Act – 1
Introduction, nature of contract offer and acceptance, consideration, capacity to contract,
free consent, legality of object, agreements declared void, quasi contracts.
Unit II:
Indian Contract Act- 2
Contingent contracts, breach of contract, remedies for breach of contract, Indemnity and
guarantee, Bailment and pledge, agency, performance of contract.
Unit III:
The Sale of Goods Act
Formation of contract of sale, and agreement to sell, conditions and warranties, implied
conditions, caveat emptor, sale of goods by the non owners, delivery of goods, unpaid
seller and his rights, remedies for breach of contract of sale.
Unit IV:
Partnership Act & Negotiable Instrument Act
Nature of partnership, Registration of firm & effect of non- registration, rights and duties
of partners, Position of Minor, Dissolution of firm, Rights & liabilities of partners on
dissolution, Negotiable instruments; Kinds, features, Crossing and types of crossing.
Payment in due course, holder and holder in due course, privileges of holder in due
course, dishonour of negotiable instrument, discharge of negotiable instruments, banker
and customer.
Suggested Readings:
1. Company Law: Singh, Avtar
2. Business and Corporate Laws: Kapoor, G. K.
3. Company Law: Chawala and Garg.
4. Company Law: Taxmann

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July 2011
BBA 202: BUSINESS ENVIRONMENT
Max. Hours: 40
Credits -4
Unit I:
Introduction:
Nature & Dimensions of business environment. Meaning & components of business
environment: economic, political, technological & social environment, Consumerism &
consumer protection in India. A brief study of capitalism, socialism & mixed economy.
Unit II:
Industrial & Legal Environment:
Industrial Growth & policy, industrial licensing policy. MRTP, economic planning: aims,
objectives & framework of development planning in India. Legal Environment, India’s
Fiscal & Monetary Policies.
Unit III:
Public Sector & Economic Organization:
Public Sector: Concept, Rationale, Government Programme, Role of Public Sector in
India, Foreign Trade Policies, Development Banks: IFCI, IDBI, SIDBI, IIBI
Unit IV:
Recent Economic Trends:
Economic Liberalization, Privatization & Globalization, Foreign investment policy,
Export Promotion councils & boards. Import Control, EXIM policy, FEMA, IPR
(International & Indian Patent Rights Acts). Anti Pollution Act. Environmental Groups &
Bodies. Euro I, II & III Norms.
Suggested Readings:
1. Economic Environment of Business (Himalaya ), Mishra, S K & Puri, V K
2. Business Environment Text and Cases (Tata McGraw Hill), Paul Justin.
3. Business Environment (Pearson, 1st Edition), Shaikh & Saleem

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BBA 203: MANAGEMENT ACCOUNTING
Max. Hours: 40
Credits - 4
Unit I:
Management Accounting:
Meaning, Nature, Scope and Function of Management Accounting, Role of Management
Accounting in decision making, Management Accounting Vs Financial Accounting,
Tools and Techniques of Management Accounting.
Unit II
Financial Statements:
Meaning and components, objectives of financial statement Analysis, Methods of
financial Statement Analysis: Ratio Analysis, classification of Ratios: Profitability
Ratios, Turnover Ratios, Liquidity Ratios, Advantages and Limitation of Accounting
Ratios, fund flow statement, Cash Flow Statement as per Accounting Standard 3.
Unit III:
Marginal & Standard Costing:
Meaning, Advantages and Limitation, Marginal Costing as a tool for decision making
relating to (i) Make or Buy (ii) Change in product Mix (iii) Pricing Decision (iv)
Exploring a New Market (V) Shut Down Decision, Cost Volume Profit Analysis: Break
Even Point, Meaning of Standard cost and Standard Costing, Advantages and Application
Variance Analysis: Material and Labour Variance, Responsibility Accounting
Unit IV
Budgeting for Profit Planning & Control:
Meaning of Budget and Budgetary control, Objectives, Merits and Limitations, Types of
Budgets: Fixed and Flexible Budget, Cash Budget, Zero Base Budgeting and
Performance Budgeting.
Suggested Readings:
1. Management Accounting: Khan, M. Y. & Jain, P.K.
2. Management Accounting: Maheshwari, S. N.
3. Management Accounting: Sharma, R. K.

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July 2011
BBA 204: MIS
Max. Marks: 40
Credits -4
Unit-I
Introduction to MIS
MIS & Concept of Management: Elements, Characteristic, Needs, Objectives,
Importance, Limitations. Relationship between MIS & Computer. Role of MIS in
functions of Management.
Unit -II
Decision-Making & MIS
Structured and Unstructured Decision, Foundation of Information Systems- Types of
Information, MIS and DSS, Operating Elements of Information Systems, Structure of
Information System, Evaluation of Information System, Security Policy, Procedures &
Practices. Transaction Security, Cryptology, Digital Signature, Site Security, Email
Security.
Unit-III
Systems Analysis and Design:
System Concept, System Concepts Applied To MIS. Distinction between Physical
System and Information System. Typical Information System- Marketing, Finance,
Human Resource Management, Production Management.
Unit -IV
E-Commerce & Recent Trends in IT
Introduction- Meaning, Concept and Classification of E-Commerce, Electronic Versus
Traditional Commerce, E-Business. Business Applications of E-Commerce. E-Commerce
as an Electronic Trading System. Electronic Payment System – Online Payment System,
Post Paid Electronic System, E – Cheques, Credit Cards and Debit Cards. Credit & Legal
Risks of E-Payment, ERP, Business Process Re-Engineering, EDI & Paperless Trading.
Suggested Readings:
1. Management Information System and Data Process: Dentley, Trevoi.
2. Management Information System: Jawedekar, W. S.
3. Management Oriented Management Information System: Kanter, Jerome.
4. Information Systems and Technology: L. M. Prasad, Usha Prasad.

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July 2011
BBA 205: BUSINESS MATHEMATICS
Max. Marks: 40
Credits -4
Unit I
Basic Arithmetic:
Ratio Percentage: its application in calculating cost and invoice price, discount,
commission and brokerage, Profit & Loss.
Unit II
Mathematics of Finance
Simple and Compound interest, concept of present value and amount of money, Types of
Annuities, Present value and Amount of an Annuity.
Unit III
Set Theory
Sets and Subsets, Finite and Infinite Sets, Equal Sets, Operation on Set: Union and
Intersection, complementation, Application of Algebra of Sets, Elementary Permutation
and Combination.
Unit IV
Linear Equation
Linear Programming: Graphical methods of Solution, Problems relating to two variables
including the case of mixed constraints, Simplex Methods. Types of Matrices, Algebra of
Matrices, Arithmetic, Geometric and Harmonics Progression.
Suggested Readings:
1. Calculus: Shanti Narayan; S. Chand Publication, New Delhi
2. Mathematical Foundation for Business Administration: Pundir & Pundir;
3. Financial Management: R.P. Rustagi; Sultan Chand & Sons, New Delhi.

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July 2011
BBA 206: BUSINESS ECONOMICS II
Max. Marks: 40
Credits -4
UNIT –I
Introduction
Nature and Scope of Managerial Economics, its relationship with other subjects.
Fundamental Economic Tools-Opportunity cost concept, Incremental concept, Principle
of time perspective, discounting principle and Equi-marginal principle.
UNIT -II
Demand Analysis
Elasticity of Demand: Concepts, types, measurements of elasticity of demand,
Implication in decision making. Demand Forecasting: Meaning and significance of
demand forecasting, methods of demand forecasting: characteristics of a good demand
forecasting.
UNIT -III
Cost & Production Analysis
Production: Meaning and Analysis Production function. Laws of production, Laws of
increasing returns & Laws of constant returns. Equal product curves and Producer
equilibrium.
UNIT -IV
Pricing Decisions Policies & Planning
Theories of factor pricing, factor pricing v/s product pricing. Rent theories, Interest
theories, Wages theories, Theories of profit, Concept of profit maximization
NOTE: Numerical problems based on Elasticity of Demand, Cost, and Break even
Analysis
Suggested Readings:
1. Business Economics: Ahuja, M. L.
2. Principles of Economics: Jain, K. P.
3. Business Economics: Mishra & Puri.

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July 2011
BBA 301: BANKING LAWS & PRACTICES
Max. Hours: 40
Credits -4
Unit I:
Banker & Customer:
Definitions & functions of Banker, relationship between Banker & Customer, Banker’s
relationship between Banker & Customer, Banker’s rights and obligations, special types
of Bank Customers, minors co-depositors, partnership and joint stock companies.
Unit II:
Opening & operations of different kinds of Bank Accounts and their special features,
Legal implications of entries in the pass book, precautions to be taken by the Banker in
opening & operating Accounts of minors, partnership firm, joint stock companies & non-
trading concern.
Unit III:
Loans & Advances:
General principles of sound lending. Features of different forms of loan as overdraft,
Cash Credit & term lending, Types of securities: Goods, document of title to goods, life
policies & shares & securities, secured advances, lien pledge, hypothecation and
mortgage.
Unit IV:
Negotiable Instruments:
Principles & Laws relating to negotiable instruments. Definition & essential features of
negotiable instruments. Cheque, bills of exchange, promissory notes & hounds, holder in
due course, payment in due course. Endorsements, crossing of Cheques & dishonoring of
Cheques & bills, collection of Cheques & bills by the Bankers.
Suggested Readings:
1. Company Law: Singh, Avtar
2. Banking and Corporate Laws: Kapoor, G. K.

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July 2011
BBA 302: INCOME TAX: LAW & PRACTICES
Max. Hours: 40
Credits -4
Unit I:
Residential status & Computation of salaries:
Definition of important terms used in Income Tax, Agricultural Income, Gross Total
Income, Assessee, assessment year, previous year. Residential status & tax liability.
Types of residents – individual, HUF, firm & other association of persons & Companies.
Unit II:
Salary:
Income from salary, meaning of salary, allowances, perquisites, valuation of perquisites,
profit in lieu of salary, deductions u/s 16 (i, ii, & iii) classification of provident fund,
taxable income from salary.
Unit III:
House Property, Business & Profession:
Income from house property, business and profession- rules regarding computing taxable
income from house property, business and profession, annual value, deduction u/s 24 and
calculation of income from house property, expenses expressly allowed, expenses
especially disallowed, expenses under certain circumstances, determination of income
from house property, business and profession.
Unit IV:
Capital gains and other sources:
Income from capital gains – meaning, kinds of capital assessed, meaning of transfer,
exempted capital gains, calculation of capital gains, provisions regarding dividend and
interest and interest on securities, determination of income from other sources.
Assessment of individual, clubbing provisions, set off and carry forward of losses
deduction from gross total income (u/s 80c- 80u) determination of taxable income.
Suggested Readings:
1. Systematic Approach to Income Tax: Ahuja & Gupta
2. Ayakar Vidhan Avam Lekhe: Agarwal, B. K.
3. Income Tax Law and Practice: Agarwal, B. K.
4. Income Tax: Chandra, Girish.

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July 2011
BBA 303: PRINCIPLES & PRACTICES OF INSURANCE
Max. Hours: 40
Credits -4
Unit I:
Introduction:
Meaning and characteristics of Insurance, functions of Insurance, Principles of Insurance,
essentials of an Insurance Contract.
Unit II:
Classification and Organization of Insurance:
Scope, classification and Insurance- Life Insurance, Fire Insurance, Accidental Insurance,
Marine Insurance, Insurance Organizations of India.
Unit III:
Life & General Insurance:
Feature of Life Insurance, legal aspect of Life Insurance: method and procedure of Life
Insurance. Organization and marketing of general Insurance policies and forms of
General Insurance, important elements of Premium and calculation of Premium.
Unit IV:
General Insurance Corporations:
Nationalization of General Insurance Business, Organization and management of General
Insurance- recent trends in general Insurance and economic reforms.
Suggested Readings:
1. Baron S and Harrisk - Services Marketing: Text and Cases (Palgrave, 2nd Ed.)
2. Payne Adrian - The Essence of Service Marketing (Prentice Hall of India)

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July 2011
BBA 304: RESEARCH METHODOLOGY
Max. Hours: 40
Credits -4
Unit I:
Introduction to Research:
Meaning, Objectives, types and Importance of Research. Research Process and criteria of
good research. Research problem, techniques involved in defining a problem.
Unit II:
Hypothesis & Research Design:
Meaning, sources, need and importance. Characteristics of a good hypothesis. Research
Design: meaning and significance, criteria of a good Research Design.
Unit III:
Sampling:
Meaning and Types, Steps in sampling design. Characteristics of a good sample design.
Measurement scales: - Nominal, Ordinal, Interval and Ratio scales, important scaling
techniques.
Unit IV:
Method of Data Collection & Report:
Secondary data, Primary data: Survey, Observation, Experimentation, Case-Study
method, criteria for constructing Questionnaires/ Schedules. Guidelines for successful
interviewing, testing of hypothesis, Importance of Report Writing, steps in report writing.
Layout of the research report. Precautions for writing research report. Application of
research in business management.
Suggested Readings:
1. Mishra S K & Puri V K - Economic Environment of Business (Himalaya Publishing
House, 3rd Edition).
2. Paul Justin - Business Environment Text and Cases (Tata Mc Graw Hill).
3. Shaikh & Saleem - Business Environment (Pearson, 1st Edition)

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July 2011
BBA 305: PROJECT MANAGEMENT
Max. Hours: 40
Credits -4
Unit I:
Introduction, Identification, Formulation and Life Cycle Phases:
Introduction to project management, starting a new venture, concept of projects,
characteristics, need and scope of project management, project financing. Identification
of investment opportunities, preliminary screening, project formulation, feasibility study:
pre feasibility & project feasibility, Life cycle phases of project.
Unit II:
Marketing, Technological Appraisal:
Market & demand appraisal of the projects. Technical analysis of projects, objectives &
essentials.
Unit III:
Financial & Socio- Economic Appraisal:
Financial analysis of projects, Discount rates as project appraisal criteria. Social cost -
benefit analysis. Environmental appraisal of projects.
Unit IV:
Risk & Control:
Project risks, types of risks, measures of risk. Cost control.
Suggested Readings:
Project Management: Shilpi Jauhari (Himalaya Publishing house)

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July 2011
BBA 306: DATA BASE MANAGEMENT SYSTEMS
Max. Hours: 40
Credits -4
Unit I:
DBM System –
Introduction: Data base management system, Network data model, Hierarchical data
model, relational data model, Advantages and Disadvantages of DBMS, Primary Key,
Foreign Key, Candidate Key. Referential Integrity.
Unit II:
Languages of Data:
DDL, DML, E-R Diagram, Architecture of DBMS, Data Independence, Schema,
Subschema, Functions of DBA.
Unit III:
File Handling:
Types of files- Sequential files, Random files and Indexed Sequential files.
Normalization INF, 2NF, 3NF, BCNF, Functional Dependency.
Unit IV:
System Devices & Security System:
Input/output devices, off-line storage devices, Tapes, Disks, Drums Information System
and their Application. Programme Files, Security Consideration in Data Base
Management System, and performance improvements in Data Base.
Suggested Readings:
1. Management Information System and Data Process: Dentley, Trevoi.
2. Management Information System, Jawedekar, W. S.
3. Management Oriented Management Information System: Kanter, Jerome.
4. Information Systems and Technology: L. M. Prasad, Usha Prasad

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July 2011
BBA 401: Human Resource Management
Max. Hours: 40
Credits –4
Unit-I:
Introduction:
Concept, objectives, importance & functions of HR department, Manpower planning,
personnel policies, programs and procedures.
Unit-II:
Internal Mobility and Staffing:
Recruitment: Factors affecting recruitment, sources of recruitment. Selection: Process,
selection test, interview, group discussion, orientation, placement, promotion, demotion,
transfer and job analysis.
Unit-III:
Training and Development:
Objectives and importance of training, training methods – on the job training, vestibule
training, apprenticeship, development methods – case study, business games, in basket,
role playing, sensitivity training, transactional analysis, special courses, coaching,
understudy, position rotation, multiple management, selective readings, special meetings,
special projects, career development.
Unit-IV:
Compensation, Employee Welfare Services and Society:
Careers planning and counseling, wage determination and incentives, Performance
appraisal: objectives, methods and job evaluation. Job analysis: job description and job
specification. Welfare activities: housing facilities, canteen, fringe benefits, working
environment, health and safety to workers, voluntary welfare scheme for education,
social security measures Wages and salary determination.
Suggested Readings:
1. Aswathappa K - Human Resource and Personnel Management (TMH, 5th Ed.).
2. Rao VSP – Human Resource Management, Text and Cases (Excel Books, 2/ed )
3. Ivansevich – Human Resource Management (Tata McGraw Hill, 10th Ed.)

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July 2011
BBA 402: PRODUCTION AND OPERATIONS MANAGEMENT
Max. Hours: 40
Credits –4
Unit-I:
Operation Management, Layout and Location decisions:
Definition, criteria of performance for the production and operations management
system. Jobs/decisions of production/operations management. Classification of decision
areas. Brief history of the production and operation management function. Features, basic
principles, basic types of layout, merit and demerits. Optimization in a product/line
layout, optimization in a process layout. Application in service industries. Location
decision. Behavioral aspects in location planning.
Unit-II:
Material Management:
Inventory Control, EOQ, Simple Deterministic Models, ABC analysis, Value analysis/
value engineering. Purchasing research, vendor relations and selection of vendors.
Material requirement planning, (MRP) – An overview.
Unit-III:
Production Planning and Control, Quality Management:
Production planning, production control. Assembly line balancing, types of production
and production system, maintenance mgt. Work-study and work design. Productivity and
methods of improvement. Quality management as a corporate strategy, statistical
methods and process controls. Control charts, acceptance sampling, total quality
management (TQM) - motivation in quality management. ISO 9000 and 14000 series.
‘Just in Time’ production.
Unit-IV:
Introduction to Operation Research:
Linear programming, Simplex method. Big-M Method, Two Phase Method Definitions
and distinctions between CPM & PERT, Network Diagram and Time Calculations.
Suggested Readings:
1. Vohra - Quantitative Techniques in Management (Tata McGraw-Hill, 2nd edition)
2. Kothari - Quantitative Techniques (Vikas 1996, 3rd Edition).

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July 2011
BBA 403: FINANCIAL MANAGEMENT
Max. Hours: 40
Credits –4
Unit-I:
Introduction:
Nature and scope of financial management, finance function, profit/wealth maximization,
Functions of financial managers. Concept of time value of money, Sources of finance –
Short Term, Long term sources and shares debentures, term loans, GDR, mutual funds,
venture capital financing. Short term sources.
Unit –II:
Capital Budgeting:
Meaning, objectives, nature of investment decisions, pay back methods net present value
method, profitability index, and internal rate of return method.
Unit-III:
Cost of Capital & Management of Working Capital:
Introduction, significance, concept, cost of components of capital, capital asset pricing
model, weighted average cost of capital. Working capital management, meaning, scope,
Importance, determinants and sources, Approaches of working Capital Management of
Cash, inventories and receivables.
Unit-IV:
Capital Structure:
Capitalization meaning, importance. Over Capitalization, under capitalization and
optimum Capitalization capital structure: meaning, forms and determinants of capital
structure, operating and financial leverage, planning the capital structure by EBIT-EPS
Analysis.
Suggested Readings:
1. Financial Management: I. M. Pandey
2. Financial Management: R. P. Rustagi

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July 2011
BBA 404: MARKETING MANAGEMENT
Max. Hours: 40
Credits –4
Unit-I:
Introduction & Marketing Segmentation:
Nature, meaning, scope, concepts, orientation towards market, marketing mix,
Customer’s value and satisfaction – concepts and delivery. Marketing environment:
needs, trends in macro environment forces. Introduction to strategic marketing.
Segmentation – Concept of market Segmentation, Patterns and Process of Segmentation,
Segmenting Consumer Markets, Market Targeting, Positioning concept and types.
Unit-II:
Concepts of product and Branding:
Product: Concepts, Product Level Hierarchy, Classification of Products, Product Mix,
Product Line, Product Life Cycle, Product Positioning. Brand; Concept, Challenges,
Brand Equity, Brand Repositioning.
Unit-III:
Distribution & Pricing: Marketing Channels:
Nature of Marketing Channels, Channel functions and flows, Channel Design and
Management Channel Dynamics. Pricing: objectives, factors influencing pricing, basic
methods of pricing and pricing strategies.
Unit-IV:
Promotion & Marketing Program:
Promotion: Promotional Mix, Managing Advertisement – Objectives, Budget, Message.
Media planning and Sales Promotion Tools.
Suggested Readings:
1. Principles of Marketing: Kotler, Philip & Armstrong, G.
2. Marketing Management: Sherlekar, S. A.
3. Marketing Management: Saxena, Rajan.

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July 2011
BBA 405: MIS & E-COMMERCE
Max. Hours: 40
Credits –4
Unit-I:
Decision Making and MIS:
Structured and Unstructured decisions, Foundation of information system – types of
Information, MIS and DSS, Operating elements of Information System, Structure of
Information System Evaluation of Information System, Typical Information System.
Unit-II:
Systems Analysis and Design:
System concept, system concepts applied to MIS. Distinction between physical system
and information system. Design consideration, online and distributed environments,
multiprogramming, multiprocessing, real time systems.
Unit-III:
Data Communication and Networking:
Fundamental communication concepts, hardware requirements, Software, networking –
concept, LAN, Networking topologies, Types of switching.
Unit-IV:
E-Commerce & Recent Trends in IT:
Concept, importance, recent trends, Problems, Internet tools and Techniques, Legal and
Security issues of e-Commerce, ERP, Business Process re-engineering, emerging trends
in IT.
Suggested Readings:
1. Agarwala Kamlesh, N. and Agarwala Deeksha: Macmillan, India, New Delhi.
2. Agarwala Kamlesh, N. and Agarwala Deeksha: Macmillan, India, New Delhi.
3. Parag Diwan and Sunil Sharma: E-commerce A Managers Guide to E-Business, Excel
.

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July 2011
BBA 406: SALES MANAGEMENT
Max. Hours: 40
Credits –4
Unit-I:
Introduction:
Meaning, concept and principles of Sales, distinction between marketing selling and
retailing, sales organization-its forms and its relationship with other functionaries of sales
department.
Unit-II:
Sales Manager:
His role, qualities, duties and function. Sales force-type of salesman, Qualities of a good
salesman, duties and responsibilities of salesman, Selection and training and
remuneration of salesman.
Unit-III:
Supervision of sales force & Sales Promotion:
Motivation and evaluation of the sales force, sales territories, quotas and reports; sales
conferences and conventions. Concept and importance, Types of sales promotion, factors
influencing sales promotion, integrated approaches to sales promotion, Sales
demonstration-its techniques and advantages.
Unit-IV:
Prospecting the customer:
Meaning, characteristics, types of prospects, buying behaviour and pattern, buyers’
motivation, meeting buyers’ resistance. Methods of handling objections of the prospects-
closing a sale and its techniques, after sale service.
Suggested Readings:
1. Donaldson B - Sales Management : Theory and Practice (Palgrave)
2. Jobber David and Lancaster Geoff - Selling and Sales Management (Pearson Pub)

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July 2011
BBA 501: CORPORATE STRATEGIC MANAGEMENT
Max. Hours: 40
Credits –4
Unit I:
Introduction:
Business Policy and strategy: an overview; concept and nature of business policy and
concept of corporate strategies, decision levels of strategies: nature & elements, concept
of corporate governance.
Unit II:
Strategy Planning and Management:
Process, importance, 7S - framework, people involved, strategic planning for
multinationals, small business, nonprofit Organizations and public sector.
Unit III:
Strategic Formulations, Strategy Analysis & Choice:
Objectives and goals of the organization, ETOP, competitive analysis, internal
environment scanning mission and vision statement, SAP and KSF. Choice of strategy,
business level strategies: generic, cost leadership, differentiation and focus: multi
business strategies, coordination, diversification, venturing and restructuring for national
and international companies. Evaluation of alternatives and selection of strategies.
Unit IV:
Corporate Portfolio Analysis and Implementation:
BCG, Ansoff model, Gap Analysis, GE model. Implementing strategy through business
function, implementing strategy through Structure, Leadership and Culture.
Suggested Readings:
1. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management
(Frank Brothers)
2. Pearce II John A. and Robinson J.R. and Richard B. - Strategic Management (AITBS)
3. Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic
Management and Business Policy (Pearson Education, 1st Ed.)

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July 2011
BBA 502: MATERIAL MANAGEMENT
Max. Hours: 40
Credits –4
Unit I:
Material Management:
Meaning, objectives, functions and importance, planning and budgeting of materials,
types of organizational structure for material management department.
Unit II:
Procurement of Materials:
Make or buy decisions, purchasing functions, meaning, objectives and principles,
purchasing process and purchase price analysis. Selection of supplier and computation of
Material Turnover Ratio. Procedure of receiving, checking and inspection of materials,
materials handling: Meaning, objectives and principles, Value analysis: Concept,
objectives and utility.
Unit III:
Modification of Materials:
Inventory control: Meaning, objectives, importance and techniques, ABC analysis,
calculation of safety stocks, determination of carrying cost, ordering cost and EOQ,
Stores Management: meaning, importance and stores department organization.
Unit IV:
Issue of Material:
Printing or receipts and issues of materials, Material Productivity: meaning, factors and
measures, material variances: meaning and simple numerical problems.
Suggested Readings:
1. Inventory Management & Planning- (Vikas 1996, 3rd Edition).

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July 2011
BBA 503: HUMAN RESOURCE DEVELOPMENT
Max. Hours: 40
Credits –4
Unit I:
Introduction:
Meaning need, mechanism, processes and outcomes of HRD, HRD strategies, HRD
areas, individual employee, the role, the team, the Organization, HRM matrix.
Unit II:
Organizing for HRD:
Role of line manager in HRD, various forms of HRD Organization, HRD departments
and their tasks, trends of issues relating to HRD functions.
Unit III:
Task Analysis:
Meaning, uses, steps – contextual analysis, activity analysis, task delineation,
competency analysis, performance analysis, and discrepancy analysis.
Unit IV:
Personality Development & Group Behaviour:
Determinants of personality, type and trait approach to personality, stress and coping.
Improving group performance and effectiveness, building effective team, managing
dissatisfaction and frustration, counseling and mentoring.
Suggested Readings:
1. Aswathappa K - Human Resource Management (Tata McGraw Hill, 5th Ed.)
2. Rao VSP – Human Resource Management, (Excel Books, 2nd Ed.),

of 41
July 2011
BBA 504: LABOUR LAWS
Max. Hours: 40
Credits –4
Unit I:
The Factories Act 1948:
Scope definition, approval of licensing and registration of factories, the inspection staff,
health safety, welfare, working-hours of adults, employment of women and young
persons, leave with wages, penalties and procedure.
Unit II:
The Payment of Wages Act, 1936:
Object, definition, application of the act, deductions, maintenance of registers and
authorities, claims.
Unit III:
The Workmen Compensation Act, 1923:
Object, definition, employer’s liabilities for compensation amount of compensation
appeals & The Trade Union Act, 1926: Object definitions registration, right and liabilities
of office bearers, change of name, amalgamation, discussion and returns.
Unit IV:
The Industrial Disputes Act, 1947:
Scope and object, definition, authority, notice of change, reference settlement of
industrial disputes, strikes and lockouts, lay-off and retrenchment. Miscellaneous.
Industrial relations: definition and approaches of industrial relations industrial conflicts-
types and causes of industrial conflicts, industrial relations policy, industrial disputes:
Preventive measures-bipartite and tripartite bodies, ethical codes, standing orders,
grievance procedure, collective bargaining, workers participation in management
settlement machinery.
Suggested Readings:
1. Sinha - Industrial Relations, Trade Unions and Labour Legislation (Pearson Ed.)
2. Srivastava SC - Industrial Relations and Labour Laws (Vikas, 2000, 4th Ed.)

of 41
July 2011
BBA 505: FINANCIAL ANALYSIS & DECISION
Max. Hours: 40
Credits –4
Unit I:
Financial Statement Analysis & Financial Markets:
Ratio analysis, fund flow analysis, cash flow analysis, meaning, objects, scope. Meaning,
Types, importance of financial markets. Types of securities, marketing of Securities,
underwriting of Capital issues.
Unit II:
Project Appraisal:
Project finance, project feasibility study, capital investment decision, risk and uncertainty
analysis through sensitivity analysis, non-financial aspects of projects.
Unit III:
Dividend Decisions:
Dividend policies & decisions: introduction, issues in dividend policy, Walters &
Gordon’s model, Modigliani and Miller approaches, determinants and types of dividend
policy, practical consideration in dividend policy, forms of dividends.
Unit IV:
Financial Service & Recent Issues in Finance:
Merchant Banking: Introduction, functions of merchant bankers. Venture Capital,
Factoring, Commercial Papers.
Suggested Readings:
1. Financial Management: I. M. Pandey
2. Financial Management: R. P. Rustagi

of 41
July 2011
BBA 506: INTERNATIONAL FINANCIAL MANAGEMENT
Max. Hours: 40
Credits –4
Unit I:
International Financial Environment:
International economic environment: Issue and dimensions, international financial flow
Comparative Cost Advantage Theory, Balance of payment framework. Indian
Experiences in International Capital Market, Instruments of Sources of Finance in
International Financial Market. ADR, GDR, EURO BOND etc.
Unit II:
Foreign Exchange Risk Management:
Foreign exchange markets and instruments; exchange rate determination and Factors
forecasting: foreign exchange risk, Management of Risk, Currency Risk Management,
Country Risk Management.
Unit III:
International Working Capital Management:
Concept, financing foreign trade. International financing systems and institutions,
International Cash Management, International Receivables & Inventory Management.
Export Financing & Import Financing – modes of Payment- DA/DP, L/C, and
consignment basis.
Unit IV:
Multinational Business Financing, Project Appraisal (An International Context)
Multinational business finance: trends towards international operations; changing
Organization and structure of multinational business; reason for foreign investment –
benefits and risks; accounting treatment of foreign subsidiaries. International capital
budgeting: evolution investment opportunities; financing the project, strategic tie-up
mergers and takeovers.
Suggested readings:
1. Ghosh T P - Accounting and Finance for Managers (Taxman, 1st Edition)
2. Ashish K. Bhattacharya- Essentials of Financial Accounting (PHI, New Delhi)

of 41
July 2011
BBA 601:
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
Max. Hours: 40
Credits –4
Unit I:
Introduction:
The New concept of entrepreneur, entrepreneurial function, entrepreneurial skills,
entrepreneur development programme. Motivation for entrepreneurs.
Unit II:
Small Scale Enterprise:
Establishing small scale enterprise: opportunities scanning, market, and assessment for
small scale enterprise, selection of site and choice of technology.
Unit III:
Project Planning & Institutional Arrangements:
Analysis for financial feasibility, Project report preparation. Institutions for
entrepreneurial development, state incentives, role of financial institutions.
Unit IV:
Management of Small Business:
Operating the small-scale enterprise, issues in financial management, operations
management, marketing management, organizational relations, performance assessment.
Suggested Readings:
1. Entrepreneurship Development: Desai, Vasant.
2. Entrepreneurship and Environment, Desai, A. N.
3. Entrepreneurship Development, Gupta, C. B.
4. Entrepreneurship and Small Business Management, Kenneth, P. & Van Voorthin.

of 41
July 2011
BBA 602: RURAL MANAGEMENT
Max. Hours: 40
Credits –4
Unit I:
Introduction:
Definition, Scope and Importance of Rural Management. Agriculture and Non-
Agriculture sections of Economy, Rural Development problems and Remedies.
Unit II:
Rural Consumer & Rural Finance:
Consumption theory and Characteristics of Rural Consumers. Village Economy sources
and structure of Income. Rural Financial Environment, Organization of rural Credit
supply, Credit Planning and Implementation of Credit Programmers for rural
Development, Saving and Deposits, Mobilization in Rural India.
Unit III:
Rural Marketing:
Marketing: Meaning, Principles and practice, Rural marketing: Seed, Fertilizers,
Pesticides Machinery and other inputs of Rural Industry, Marketing Strategies for rural
industry.
Unit IV:
Co-operative Management:
Cooperation: Meaning, objectives and Scope Development of Cooperatives in Rural
Area, Co-operative Credit Societies, Co-operative Marketing. Some successful Co-
operative organization.
Suggested Readings:
1. Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantra
2. Rural Marketing, T.P. Gopal Swamy, Vikas Publishing House, 2/e

of 41
July 2011
BBA 603: COMPANY LAW
Max. Hours: 40
Credits –4
Unit I:
Meaning, Definition and characteristics of Company, Different Types of Companies,
Privileges and Exemptions granted to a Private Company Promotion, Incorporation and
Commencement of Business.
Unit II:
Documents:
Memorandum of Association, Articles of Association, Prospective and Statement in Lieu
of Prospectus.
Unit III:
Share Capital:
Type of shares, Alteration and Reduction in capital, Allotment of Shares, Debentures and
its types.
Unit IV:
Directors:
Appointment, Rights, Duties & Liabilities. Meeting: Statutory Meeting, Annual Meetings
Resolutions and its types. Prevention and Oppression and Mismanagement in Company
Affairs, Winding up of the Company, Company Board.
Suggested Readings:
1. Gulshan J.J. - Business Law Including Company Law (New Age International
Publisher, 13/e)
2. Kuchhal M.C. - Business Law (Vikas Publication, 4/e)

of 41
July 2011
BBA 604: INTERNATIONAL BUSINESS MANAGEMENT
Max. Hours: 40
Credits –4
Unit I:
Dimensions of International Business:
The field of international business; means of engaging in international business; external
influences on international business.
Unit II:
International Corporations:
Design and Structure: Organizational design and structure, forms of organizational
structure their attitudes and strengths: functional based, area based and matrix structure
methods of entry.
Unit III:
Management of Human Resources:
Management of Qualifications and characteristics; international development of
Manager; labour market differences; labour compensation.
Unit IV:
International Finance & strategies:
Balance of Payment, Global financial market, foreign exchange market, exchange rate
determination-methods. Global competitiveness and international business strategies,
international strategic alliances.
Suggested Readings:
1. International business by Dr Vimal Jaiswal –Himalaya Publishing house.

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