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Real Groovy
- 2. IN THE NEW ZEALAND MUSIC INDUSTRY COMPANIES MUST KEEP UP WITH CHANGES IN TECHNOLOGY AND NEW FASHIONABLE PRODUCTS….
- 3. TRENDS ARE CHANGING 1800 1960 1980 1990 Present Day FROM THIS TO THIS
- 4. OUT GOES
- 5. IN COMES
- 6. AN ISSUE FOR REAL GROOVY?? DUUH!
- 7. THERE ARE THREE MAIN ISSUES:
- 8. THREAT OF DOWNLOADS COMPETITION LOCATION
- 11. NOWADAYS…. PEOPLE ARE SHOPPING ONLINE
- 13. WHICH ALSO STEAL FROM REAL GROOVY ILLEGALLY DOWNLOADED MUSIC ARE REPORDUCED ONTO BLANK CD’S AND SOLD CHEAPER IN THE BLACK MARKET
- 15. DO….
- 16. There is a boom in digital downloading where Real Groovy CD sales are being substituted for IPODS and illegal downloads …
- 18. COMPETITION
- 19. APPLE OFFERS ONLINE MUSIC THAT ALLOWS CUSTOMERS TO DOWNLOAD MUSIC CHEAPER THAN THE PRICE OF A CD SOLD AT REAL GROOVY . CARDY(2004) REVEAL THAT APPLE SOLD 50 MILLION SONGS OVER THE INTERNET THROUGH ITS ITUNES MUSIC STORE FOR $1.50 EACH. APPLE = NEW TECHNOLOGY – MORE FASHIONABLE MOVING AWAY FROM CDS AND MORE INTO MORE MODERN DIGITAL DEVICES EG. IPOD
- 20. BRAND IS BETTER RECOGNISED THAN REAL GROOVY LOCATED THROUGHOUT NEW ZEALAND AND HAVE A WEBSITE WHEREAS REAL GROOVY ONLY HAVE FOUR PHYSICAL STORES AND A WEBSITE ABLE TO CONTROL THE PRICES FOR THEIR CDS UNLIKE REAL GROOVY, ABLE TO SELL THEIR CDS CHEAPER CAN BE DEADLY FOR REAL GROOVY
- 21. AS THERE ARE NEW ENTRANTS INTO THE MARKET Providing customers with more variety of shops to purchase from
- 22. REAL GROOVY REAL GROOVY REAL GROOVY REAL GROOVY REAL GROOVY LOCATIONS… NOT A GOOD THING….
- 27. By Akanesi Ngata 4915064 THIS IS AN EYE OPENER… THE END