The document provides guidance on pitching startups effectively. It discusses the three fundamental pillars of an effective pitch: the contents, order, and design. It recommends beginning with a one minute elevator pitch describing the problem, solution, audience and unique approach. The pitch should tell a story and demonstrate the solution through a demo. Timing is critical, aiming to take less time than expected. Body language and practicing are emphasized to improve delivery and confidence.

1. Pitching 101
Ahmed Abdelaziz

2. Topics
•3 fundamental pillars
•Elevator Pitch
•Storyline
•Problem/Solution
•Timing
•Demo
•Q&A
•Tips
•Practice
Ahmed Abdelaziz 2

3. There are 3
fundamental
pillars to an
effective
startup pitch
presentation
The contents you include (what
you say and what you don’t say)
The order you present the
contents (what you say first)
The design that brings the
contents to life
https://mauriziolacava.com/lean-presentation-design-blog/the-ultimat
e-startup-pitch-structure-to-present-your-idea-and-get-funded/
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4. Describe your project in 1 Minute!
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5. Start your presentation with a
“One-Sentence Pitch Format”
“my company, _(insert name of company)_, is developing _(a defined
offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret
sauce)_”.
Adeo Ressi, Founder Institute founder.
Defined offering: short, simple and capable of being understood by everyone.
Defined audience: initial group of people that you will market your offering to.
Solve a problem: The problem needs to be something that everyone understands.
Secret sauce: your unique approach to solving the problem.
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https://fi.co/madlibs

6. Storytelling makes your pitch unforgettable
Storytelling is a scientifically-proven way to capture a listener’s attention and
hold it.
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7. Everything begins with
the description of the
problem
If you catch the audience with an
interesting problem, you have
opened the way to interest, to
present your solution and strike
the investors.
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8. Solution
The sentence that explains your
offers in a synthetic and effective
manner is called a “unique value
proposition” (UVP) and is
valuable to anyone seeking fast
information on your start-up.
https://mauriziolacava.com/lean-presentation-design-blog/the-ultimate
-startup-pitch-structure-to-present-your-idea-and-get-funded/
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9. Show-off the tech
• Architecture Diagram
• Buzz Words
• More visuals, less words
Ahmed Abdelaziz 9https://www.ibm.com/garage/method/practices/c
ode/practice_get_started_with_architectures

10. Demo
10 Ahmed Abdelaziz
Recorded (No watermark, high
quality)
User flow
Highlight main features
Labels

11. Timing is critical. The
less time your pitch
takes, the better.
• The more concise you can
be, the more effective you
will be.
• If you say that you’ll take
“only X minutes,” then take
at least one minute less.
• If you are told, “You only
have X minutes to pitch,”
then take at least five
minutes less.
https://www.entrepreneur.com/article/251311
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12. Q&A - Answer the
Little Man
• Anticipate questions, and answer them
ahead of time. Formulate a persuasive
answers to tough questions.
• “Pretend that for everything you say
there is a little man or woman on your
shoulder. Every time you say something,
the little man or woman asks the
question, ‘So what?’”
Guy Kawasaki, Silicon Valley investor,
author, and marketing expert.
https://www.gsb.stanford.edu/insights/10-steps-perfect-your-startup-pitch
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13. Tips - Find a schema
to help explain.
If what you do is really niche and
difficult for the average person to
understand, you can help explain it
by using a schema—knowledge the
person already has that will help
them understand what you do.
“I [design seat cushions] for [airline
companies]. I’m like a fashion
designer for the airline industry.”
"We're the Netflix of eBooks."
https://riskology.co/elevator-pitch/
https://www.inc.com/deborah-petersen/10-tips-for-pitching-your-startup.html
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14. Tips - Your body language beats your
content.
• Show hand palms to show that you are honest
• Don’t put your hands in your pockets, this makes you look
uninterested and arrogant
• Stand wide and steady (power’ pose shows you are confident
and gives the listener a pleasant feeling.)
• Stay in the same position. But you can move to a new spot
when you address a new subject. (Eliminate unconscious,
undirected movement that doesn’t serve a purpose or help
you make your point in your pitch.)
• Always Smile during your pitch, this makes you look friendly
& intelligent
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http://www.pitchskills.com/pitch-use-body-language/

15. Tips - Sell a vision
"Sometimes we fall in love with a vision of
a team that wants to change the world,
and we think they can make a dent,”
Bill Reichert, Garage Technology ventures
founder.
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https://www.inc.com/deborah-petersen/10-tips-for-pitching-your-startup.html

16. Practice your pitch.
And then practice it again. And again.
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