2. Workshop Outline!
• Defining your goals. !
• Our personal stories.!
• Money-saving tips. !
• Questions and answers.!

3. Reasons to Redesign!
1) To improve aesthetics.!
2) To help readers navigate
your publication.
3) To update the look.
4) To take advantage of new technology.!

4. Time to Redesign!
• Skillset is developed.!
• Design is NOT doing justice to the editorial.!

5. Otherʼs Assessment
!
• “Too gray”!
• “Too cluttered”!
• “Too hard to read”!
• “Too piecey”!

6. Otherʼs Assessment
!
• “Too gray”!
• “Too cluttered”!
• “Too hard to read”!
• “Too piecey”!
Not gonna happen!!

7. Now What? Now Who?!
Something STILL needs to be done!
!
• To improve aesthetics.!
• To improve navigatability.!
• To modernize.!
• To use direct-to-plate.!

8. Here we go…!
5 Steps to a New Design:
!
1) Critically analyze
current publication and
determine what has to
go or simply be
addressed.!

9. Here we go…!
A) Fonts!
No more Korinna!!

10. Here we go…!
B) Table of
Contents
Page !
• Little to lure reader!
• Stories lumped
together!
• Poor-quality graphics!

11. Here we go…!
C) Column
Headers!
• Inconsistent
styles and sizes!
• Poor-quality
graphics!

12. Here we go…!
D) All
Justified!
E) Small,
Square
Pictures !
Think outside the box!
!

13. Here we go…!
F) No End Marks!
G) Text-Heavy
Copy !
H) Heavy Rules!

14. Here we go…!
5 Steps to a New Design:
!
2) Take into account special considerations.!
KEEPERS: Branding heritage, Masthead/cover!
CONSIDERATIONS: Uniqueness of columns, !
! Partial-page ads!

15. Here we go…!
5 Steps to a New Design:
!
3) Build a folder to generate ideas.!
Clip and flag examples of what you like!
AND what you donʼt like!
!
Fodder: Other ag and non-ag publications
!

16. Here we go…!
!
5 Steps to a New Design:
4) Make your choices.!
A) Fonts

17. Here we go…!
5 Steps to a
New Design:
!
B) Table of
Contents Page!

18. Here we go…!
5 Steps to a
New Design: !
C) Columns
• Common artwork!
• Resource info!
• Uniform look!

19. Here we go…!
5 Steps to a
New Design:
!
D) Alignment
• Justified body type!
• Ragged right sidebars!

20. Here we go…!
5 Steps to a
New Design:
!
E) Photos
• More photos!
• Bigger photos!
• Various shapes!

21. Here we go…!
5 Steps to a New Design:
!
F) End marks
• Signals the end!
• Complements other artwork!

22. Here we go…!
5 Steps to a
New Design: !
G) Break-up the
Copy
• Larger pictures! • Bulleted lists!
• Blow quotes! • Tables!

23. Here we go…!
5 Steps to a
New Design: !
H) Rules
• 1 point vs. 2 or 3!

24. Here we go…!
5 Steps to a
New Design: !
I) Masthead/Cover
Good to go!
!

25. Here we go…!
5 Steps to a
New Design: !
J) Partial-page ads
Scoot to the bottom
and left.!

26. Here we go…!
5 Steps to a New Design:
!
4) Evaluate. Revise.!
Wait. Repeat.!
5) Launch and enjoy!!

27. Pros and Cons!
Redesign – Doing it yourself
!
PROS! CONS!
• You know your pub best.! • No one to collaborate with.!
• You set your own timeline.! • Time investment.!
• Itʼs rewarding. !

28. Money-Saving Tips!
• DONʼT skip the goal-setting step.!
• DONʼT feel compelled to do it all yourself. !
• DO it right the first time.!