Incredible plans with extraordinary people: SEO-optimized title

Incredible plans with
extraordinary people
SUMMARY PRESENTATION
CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of Joyn is strictly prohibited
March 2017

Contents
▪ Joyn introduction
▪ Team and plan

3
Joyn aims to become the main marketplace for entertainment
activities in the Spanish market
Culture Leisure Sport

4
Joyn has a tailored approach to its two main stakeholders
Description We will target our two objective publics with an attractive value proposition
▪ Joyn aims to position itself
as the marketplace of
reference for
entertainment activities
in the market
▪ This platform (Web / App)
will offer plans related to
leisure, culture and
sport
– Allowing users to
search, compare,
reserve and buy
such activities
– Enabling companies
in the entertainment
sector to reach new
public, promote their
activities and boost
sales through a new
channel
Value
proposition
for users
▪ Excellent and intuitive App (Android and iOS) and
website
▪ First-class customer experience (e.g., recommendation
engines, customer center, secure payment system, etc.)
▪ Direct payment and reservation
▪ Complete and varied proposal of activities, allowing
users to satisfy and increase their usual consumption of this
type of activities
▪ Effortlessly compare plans by characteristics, opinions,
and prices
▪ Share, discuss and buy activities with group of friends
▪ Personalized proposals for activities, discounts and
promotions
Value
proposition
for partner
companies
▪ Online sales channel Web/App with a clear commitment
for the m-commerce
▪ Robust platform (back) easy to integrate with own current
management system, with high flexibility to top partners
(e.g., cinemas, museums and theme parks)
▪ Access new customer base leveraging Joyn reach
▪ Promote business, increase customer loyalty, and
launch special promotions to attract new customers

5
We will offer our users numerous functions of high value in a smart
and simple way
¿Qué te apetece hacer?
Actividades
Paintball
< 20 km
Deportes de
aventura
a partir de 15€
Cine
< 1 km
Cine
a partir de 6€
Conciertos
< 3 km
Conciertos
a partir de 4€
Pádel
< 3 km
Deportes
a partir de 9€
Marketplace of activities: search, compare,
share, and book/pay activities
Group chat tool: gather all friends interested in
the same activity. Agree on activity details (e.g.,
time and date) and pay by group or individually
Manage activities: obtain detailed information
about booked activities, download tickets, invite
friends to join, etc.
Personal profile: edit and update your personal
information (e.g., name, email, age) and manage
the settings (e.g. payment methods, social
networks, notifications)
Activate or deactivate filters for entertainment
activity search
Select categories to visualize

6
Joyn enables users to apply filters and select categories to provide
a personalized activity finder
Ordena por…
DistanciaPrecio
Filtra por…
DescuentoÚltima hora %
Ubicación Actual
Distancia
máxima 20 km1 100+
Fechas
Precio
máximo 15€1 100+
PopularidadValoración
Tags #
CulturaTodos
Romántico Ejercicio
RelajadoFin de semana
Selecciona las categorías que deseas
explorar
Todas
Teatro y actividades escénicas
Cine
Museos y exposiciones
Galerías de arte
Actividades familiares
Parques temáticos
Conciertos
Deportes de aventura
Deportes urbanos
Ocio nocturno
Otras
Eventos deportivos
Nueva ubicación…

7
With the criteria stablished, Joyn organizes and easies the
process of activity exploration
Actividades
Cine
< 1 km
Cine
a partir de 6€
Discotecas
< 4 km
Ocio nocturno
a partir de 7€
Bares y coctelerías
< 1 km
Ocio nocturno
a partir de 4€
Teatro
< 5 km
Teatros y artes
a partir de 12€
Películas en cartelera
Todos Acción
Thriller
Ciencia-ficción
Comedia
Fantástico
Animación
Romance
Terror
Drama
La bella y la bestia
< 1 km
Romance, musical, fantástico
a partir de 6€
V.O.S
Rogue One: Una historia de Star
Wars
< 1 km
Ciencia-ficción, acción, bélico
a partir de 6€
3D, V.O.S
Una historia de locos
a partir de 6€

8
Additionally, it is possible to compare different providers for the
same activity and carry out all reservation and payment process
Rogue One: Una historia de Star Wars
Rogue One: Una historia de Star Wars
Ciencia-ficción, acción, bélico
Director: Gareth Edwards
Actor: Felicity Jones, Diego
Luna, Alan Tudyk
8,0 7,0
Renoir Floridablanca
0,5 km
V.O.S
8,90€
Arenas de Barcelona multicines
1,5 km
3D
8,50€
Renoir Floridablanca
0,5 km
V.O.S
8,90€
Selección de butacas
Invita a tus
amigos
Comprar
Selección de día y hora
Sala 8, martes 21 de marzo a las 22h00

9
We will provide an attractive and value adding platform for
companies
Offer online reservation and
payment to customers
Increase customer base
Promote activities and increase
sales
Potentiate business in valley
hours

10
We offer a tailored system depending on the needs of the
company
Joyn aims for a direct integration with the service systems of
partner companies, but it has tailored alternatives to companies
that require it, offering:
▪ Flexible integration
▪ Check booking information and requirements in real time
▪ Secure payment system
▪ Full reservation process at time of payment
▪ Remote ticket service (digital or physical) for the client

11
Joyn will approach its revenue stream by 2 main sources: sales
commissions and special services for companies
Commissions
▪ Joyn will perceive a (%) commission for the activities sold or reserved
through the app
▪ This commission may differ depending on the type of activity
Premium pack
▪ Premium pack for companies may include services such as:
– Improve SEO position in the App
– Appear in promoted activities
– Access to exclusive newsletters
– Appear in banners
– Own an exclusive corner in the platform
Others
▪ Other revenue streams may be explored once the application is
consolidated, they may include:
– Advertising
– Consulting and data services for companies
– Product cross-selling

13
Joyn has a committed and balanced management team
Bernat
Aguadé
Estivill
Adrià
Aguadé
Estivill
Eduard
Garcia
Adroguer
▪ Chief Strategy Officer
(CSO)
▪ MSc in Civil Engineering
▪ Eduard works as a
consultant at McKinsey &
Company and part-time at
Joyn
▪ He has extensive
experience developing and
implementing strategic
plans for some of the
most important companies
in Spain as well as for
start-ups
▪ Some of his projects
include:
– Digital and
e-commerce strategy
for a consumer goods
company
– Valuation of
opportunities in the
online classifieds
industry
▪ Chief Financial Officer
(CFO)
▪ BSc in Business
Administration & MSc
in Financial Markets
▪ Adrià currently works at
Inbestme as a Portfolio
Manager and part-time at
Joyn
▪ He has experience in
financial consultancy
(Bluecap and PwC),
broker (Cirene Trade SL),
Asset Management
(Gesinter A.M.) and
banking (Banco
Sabadell).
▪ He participates weekly in
Gestiona Radio (daily
audience +92,000
listeners) talking about
markets and companies
Oriol
Aguadé
Estivill
▪ Chief Technical Officer
(CTO)
▪ MSc in Computer
Engineering
▪ Oriol currently works as
Project Manager at Indra
Systems and part-time
at Joyn
▪ He has wide experience
leading software teams
and managing software
developments projects
including all software
lifecycle and innovative
methodologies, such as:
– Analysis and
definition of
functional and
technical
requirements
– Agile software
development
methodologies
▪ Chief Executive Officer
(CEO)
▪ MSc in Industrial
Engineering and
Management Engineering
▪ Bernat works full-time in
Joyn project
▪ He has entrepreneurship
experience:
– Founder of P.R.
online academy,
developed while being
student. Average net
profit of 500€/month
▪ Operations management
experience at Hewlett
Packard
▪ Strategy and Operations
consultant:
– Worked at Improva in
business
implementation

14
We are setting three phases before launching the
platform to the public
Phase I: Idea generation and
stakeholder meetings
January – April 2017
Phase II: Technology set-up
May – August 2017
Phase III: Pilot to launch
September – October 2017
▪ Market opportunity analysis,
including:
– Competitors
– Leisure market dynamics
– Regulation: general & specific
– Potential partner companies
– Total Addressable Market (TAM)
– End user profile analysis
▪ High level specification of product
functionalities
▪ Commercial contacts to set-up
meaningful relations and
collaboration agreements with
partner companies (Barcelona area)
▪ Contact with potential technological
developers
▪ Contact with potential investors
▪ Seed funding decision : “Friends,
Family and Fools” vs. “external
investors”
▪ Set-up the Company legal structure
and register it
▪ Collaboration with partner companies
to design back-office able to satisfy
all requirements both business and
technology related
▪ Front-office detail design (end user
and technology requirements)
▪ Business plan definition
▪ Draft commercial contracts for
partners
▪ Calculate Cost of Customer
Acquisition
▪ Lifetime Value (LTV) of an acquired
Customer and Partner
▪ Technological platform development
(web and App)
▪ Define potential investment in
marketing campaign according to
budged to constrains
▪ Contact with external investors to
introduce the platform and partners
agreements
▪ Incorporate complementary profiles
to the team
Activities
Objectives
▪ Launch of a beta pilot for exclusive
users and/or activities
▪ Test, learn and correct the platform
▪ Marketing campaign design
▪ Launch of the platform to the public
▪ Achieve a great engagement and
motivation from potential partners
▪ Obtain platform development cost
▪ Develop trust relations with
potential investors
▪ Rise enough capital to cover
technology development
NOT EXHAUSTIVE
▪ Achieve a front and back office
platform effective and user friendly
▪ Achieve a viable business plan
▪ Prepare platform for pilot
▪ Achieve a first level platform
▪ Marketing campaign ready to roll-out
▪ Prepare platform for Barcelona
launch and ready to scale to other
locations
BCN
platform
launch

16
Joyn has a distinct value proposition to users
compared to competitors
1 Google Play figures
SOURCE: Google Play; App Store; Crunchbase; Internet search; Company websites; SimilarWeb; Team analysis
DETAIL IN BACK-UP
Direct purchase
system
Products
selection and fit CommentariesPromotions Share & chat
Suppliers
comparison
Suppliers
diversity
▪ Large diversity of categories
▪ Most of plans not attractive
▪ App restricted to music
▪ Limited potential
agreements
▪ Most of the plans are not
attractive to the audience
▪ Most of plans not attractive
▪ App not being successful
▪ Mostly cultural activities
▪ App not being successful
▪ Mostly cultural activities and
conferences
▪ Meant to meet people
▪ Users can create plans
▪ Used to find the best bargain
▪ Immediacy not available
▪ Unique diversity and fit of
the entertainment activities
▪ Unique chat functionality
▪ Unique suppliers integration
▪ Low diversity of categories
▪ Only App avaiable
▪ No chat available
Strength Weakness Undifferentiated

17
Competitors detail (1/3)
Description Customer reviews Key figures
▪ Fever is an App platform that offers the possibility to
book activities related with the leisure
▪ Activity promotion by a influencers system (“follow”
people) and suggestions with filtering system
▪ Intuitive front-end with a “serious” design
▪ Limited number of activity suppliers, usually mid-
sized or small, which include:
– Cultural (theatre, monologues, cinema -
partnership with Cinesa)
– Sports (e.g., Yoga, climbing, pole dance)
– Low budget restaurants (e.g., Burgers, Italian)
– Night life (e.g., Cocktail bars, festivals, bars)
▪ # downloads1: 1-5M
▪ Investment: $22.35M in 3
Rounds from 10 Investors
▪ App rating: 3,9/5
▪ Features related to filters (date &
location)
▪ Promotions & discounts (5€
discount on first purchase and up to
40% on some plans
▪ Good customer service
▪ Easy to use
▪ Does not allow PayPal
▪ Regular technical problems
▪ No return policy
▪ False advertisements
▪ Good quality of the products
▪ Good prices
▪ Wide range of products
▪ Easy to use
▪ False promotions
▪ Some products in the website are
not present in the App
▪ Unpractical coupons purchase
system (further steps have to be
taken to redeem it)
▪ Bad customer service
▪ Groupon is a Web and App platform that offers a wide
range of activities, products and services with strong
discounts (+70%)
▪ Suggestions section and a activity filtering system
▪ Front-end intuitive and with an informal and colorful
design
▪ Has a varied offer from SMEs companies, in
categories such as: beauty and medicine (hair
removal, orthodontics), entertainment plans
(flamenco, magicians, scaperoom), products (photo
book, courses) and gastronomy (restaurants,
catering)
▪ # downloads1: 50-100M
▪ # web visits: 100M (USA 84%)
▪ Investment: IPO on 2011,
~2.2M$ Mkt cap on March 2017
▪ Revenues Spain: 19,8M€
(2015), 24,7M€ (2014), 32,6M€
(2013)
▪ EBIT Spain: 2,4M€ (2015),
7,4M€ (2014), 10,3M€ (2013)
▪ Fanonfire is a web/App platform that provide access
to musical performances in exchange of a monthly
fee of 25€
▪ Users receive a daily list of music shows (festivals,
dj sessions, concerts), and they can subscribe and
assist to one event per day
▪ # downloads1: 5.000▪ Good alternative for music lovers
▪ Technical problems
▪ Sections malfunctioning
NOT EXHAUSTIVE

18
NOT EXHAUSTIVE
▪ Groupon is a Web and App platform that offers a wide
discounts (+70%)
▪ Has a varied offer from SMEs companies: beauty
and health (massages, spa), leisure (skiing,
restaurants, dancing lessons), products (juice
squeezer, tooth brushes) and trips and courses
▪ # downloads1: 1M
▪ # web visits: >3M (Spain 95%)
(2015), 17,0M€ (2014), 24,3M€
(2013)
▪ EBIT Spain: -0,7M€ (2015),
0,2M€ (2014), -3,7M€ (2013)
▪ Investment: $50,9M in 4
Rounds from 8 Investors (last
on 2011)
▪ Good offers
▪ Easy to use
▪ Coupons without validity
▪ Poor customer service
▪ Some Bugs
▪ Let’s Bonus is a Web and App platform that offers a
wide range of activities, products and services with
strong discounts (+70%)
restaurants, dancing lessons), products (juice
squeezer, tooth brushes) and trips and courses
▪ # downloads1: 0,5-1M
▪ # web visits: >1M (Spain 70%)
(2015), 22,2M€ (2014), 32,1M€
(2013)
▪ EBIT Spain: 0,3M€ (2015),
-3,2M€ (2014), -1,7M€ (2013)
▪ Investment: Acquired by
Ofertix on 2016
▪ Good offers
▪ Good customer service
▪ Easy to use
▪ Low range of offers in some small
cities
▪ False promotions
▪ Long time for refunds
▪ Lack of product update
▪ Atrapalo is a Web and App platform that offers a wide
discounts (+70%)
restaurants, dancing lessons), trips, hotels and
courses
▪ # downloads1: 10k
▪ # web visits: 9M (Spain 90%)
(2015), 89,5M€ (2014), 83,0M€
(2013)
▪ EBIT Spain: 0,9M€ (2015),
3,3M€ (2014), 6,2M€ (2013)
▪ Good offers
▪ Easy to use
▪ Coupons without validity
▪ Poor customer service
▪ Some Bugs

19
NOT EXHAUSTIVE
▪ Meetup is A Web and App platform which allow users
to meet new people with similar interests by doing
activities collectively
▪ Users can join an existing group (opened to
everybody) in which different activities related with the
group topic will be published. Moreover, any user can
create groups and plans
▪ # web visits: 35M (USA 58%,
spain less than 1,9%)
▪ It reaches the expectations
▪ Good way to meet people with
similar interests
▪ Easy to use
▪ Some bugs
▪ Difficulties on limiting the distance
scope of the activities
▪ Entradas.com is a Web/App platform that allows
buying tickets for cultural activities, such as:
– Theater, Cine, musicals, sports tickets, museums,
festivals...
▪ Partnerships with different cinemas such as Yelmo
cines or Cines las Cañas, large sport clubs (basket
and football) of Spain, and important theaters in Spain
▪ # web visits: 4,6M (Spain
83%)
(2015), 55,7M€ (2014), 51,4M€
(2013)
▪ EBIT Spain: 0,5M€ (2015),
0,7M€ (2014), -0,0M€ (2013)
▪ Intuitive App navigation
▪ App redirects to the web for the
buying process
▪ Malfunction of the geolocation
▪ App does not reach expectations at
all
▪ Eventbrite is a Web/App platform that allows you to
register and buy tickets for a wide range of events
▪ A significant portion of the activities are offered for
free
▪ # web visits: 94,3M (Spain <
0,63%)
▪ Easy to use
▪ Not annoying adds
▪ False advertisements
▪ Errors during the event registration
▪ Subasta de ocio is a Web/App platform that allows
you to make bids for buying leisure activities and other
products
▪ There is a wide range of products available
▪ The best bid obtain the purchase.
▪ # web visits: 200k
▪ App rating: 4/5
▪ Wide range of products
▪ Bargain opportunities
▪ Delay in the deliveries of products
▪ Focused on Madrid and Barcelona

20
In Spain, the entertainment market is quite fragmented with over
12.000 companies, which amount a total +9,5Bn€ in revenues
SOURCE: Sabi (Spanish companies active and between 90-93 and 5914 CNAE category)
Cinematographic exhibition activities
Performing Arts
Theater management
655
Other sports activities 1.048
266
582
588
466
Activities of amusement
parks and theme parks
Total 9.664
1.708
Activities of sports clubs 2.379
136
151
Artistic and literary creation
Management of historic
sites and buildings
Activities of botanical gardens,
zoos and nature reserves
136
210
Activities auxiliary to
the performing arts
40
Activities of gyms
Museum activities
Management of sports facilities 1.299
Other recreational and
entertainment activities
Total added revenue
M€, 2015 (last year available)
Total number of companies
Number, 2015 (last year available)
52
134
454
113
576
876
691
266
330
556
3.907
1.183
1.714
1.492
12.344
4,3
0,4
0,9
0,6
2,0
2,2
0,8
0,4
0,3
0,4
1,3
0,3
1,0
0,8
Average revenues
per company (M€)
0,8
3,9%
3,4%
2,8%
2,0%
7,0%
1,6%
4,1%
2,5%
2,1%
5,8%
4,4%
0,5%
3,7%
26,2%
3,5%
Revenue CAGR
’12-’15

21
e-commerce of entertainment activities has a volume of ~1.400M€
and it is growing at 19% p.a.
SOURCE:CNMC (National Commission of Markets and Competition); CNAE numbers: 5917 - Libraries, museums and cultural heritage; 93 - Sports and
recreational activities; 91 - Cinematographic and video activities; 90 + 7990 - Artistic, sports and recreation shows
+19,0% p.a.
12326
986
2014
33
889
768
117
98
75
1.395
2015
1.144
2016E
142
54
1.084
115
Sports and recreational activities
Libraries, museums and cultural heritage
Artistic, sports and recreation shows
Cinematographic and video activities
28,3%
22,2%
17,7%
15,0%
e-commerce transaction volume in Spain
M€, 2014-2016 by quarters
CAGR
%, ‘14-’16
▪ e-commerce of entertainment
activities has a size ~1.400M€ in
2016, and it is growing at ~19%
p.a.
▪ With +1Bn€, artistic, sports and
recreational shows is the largest
fragment of current e-commerce
and it is growing at 15,0% p.a.
▪ Cinema online sales adds up to
~140M€ and a CAGR of 17,7%
▪ Sports and recreational activities
are experimenting a high growth
(+22% p.a.) and amount to
~115M€ in volume
▪ Libraries, museums and cultural
heritage are experimenting the
highest e-commerce growth with
+28% with a current volume of
54M€

22
Spain distribution of population is already quite mature, with the
majority of its population over 35 years old
SOURCE:INE
2,3
2,2
2,5
60-64
45-49
55-59
30-34
35-39
50-54
65-69
70-74
>75
2,2
40-44
2,6
3,1
3,9
2,3
3,8
5-9
0-4
10-14
3,1
2,3
3,5
3,7
2,0
2,6
4,4
15-19
20-24
25-29
Distribution of Spanish population
Million, 2016
2,5
2,0
2,3
2,3
2,4
2,6
3,9
2,2
3,2
3,3
2,4
3,6
3,8
2,2
2,9
4,6
Distribution of Spanish population
Million, E2020
-0,21
-0,21
0,15
0,16
-0,04
-0,17
-0,45
-0,63
-0,05
0,11
0,16
0,26
0,33
0,07
0,24
0,25
∆16-20 population
Million
9,2
7,9
14,9
5,6
8,7
9,1
7,3
14,5
6,2
9,3
-0,1
-0,7
-0,4
0,6
0,6
Teens
Young
Middle age
Senior
Retirement

23
Younger people uses more e-commerce, but the number of online
buyers is larger on the 35-54 range (7,1M) than 20-35 (5,1M)
1 number of users calculated by the number of persons in each segment multiplied by the percentage of use
SOURCE: Eurostat
30%
35%
65%
25%
5%
15%
55%
0%
45%
70%
50%
60%
40%
20%
10% 65-74
2011 2014 2015
25-34
35-44
20162012
16-19
>74
20-24
55-64
45-54
2013
Percentage of population with at least one online purchase in the last 12 months
% of total population, 2011-2016
1,6
3,5
4,4
1,0
3,1
1,5
0,4
0,1
Population1
M, 2016
+31 pp
+20 pp
+23 pp
+17 pp
+19 pp
+14 pp
+5 pp
+1 pp
∆% (2011-2016)
e-commerce

24
The vast majority of people with <55 years old uses smartphone
with internet access
1 number of users calculated by the number of persons in each segment multiplied by the percentage of use
SOURCE: Eurostat
0%
10%
20%
60%
50%
30%
40%
70%
80%
90%
100%
20142011
>74
2016
55-64
45-54
16-19
20152012
35-44
2013
25-34
20-24
65-74
Percentage of population that uses mobile to access internet
% of total population, 2011-2016
Population1
M, 2016
+58 pp
+55 pp
+63 pp
+69 pp
+63 pp
+44 pp
+22 pp
+4 pp
∆% (2011-2016)
mobile
2,1
2,1
5,2
6,7
5,2
2,8
1,0
0,2

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