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Hasta Holding Structure and Brand Overview
- 1. BY SCHÖRLING© Stefan Schörling | CEO | HASTAAB Prepared by BDM Adil KAIBALIEV (July, 2015)
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- 3. 3 Content Our history 4 Hasta Holding structure 12 Design 14 Our products and store concept 22 Made to Measure 36 Internet marketing and sales 45 Advantages 48 Introduction to HD4U 52 Descotex 56 Lectus 58 Reference 62 Contacts 63
- 4. 4 1982
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- 7. 7 1996 г. Our history Sweden 1996
- 8. 8 2000 г.2000 Our history Sweden
- 11. 11 2009 г.2009 Our history China
- 12. 12 Organization structure Hasta Holding AB RSD Sweden AB Hasta Lectus Descotex HASTA AB HD4U China Global OEM Asia producer and development center Hasta and Descotex brands produces Supplier Hasta intellectual property
- 22. 22 Our products and Store concept
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- 36. 36 Made to Measure production
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- 45. 45 Internet marketing and sales
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- 52. 52 Platform for Global solution
- 53. 53 Ready made and Custom made HASTA HOLDING AB HD4U China
- 54. 54 HD4U factory Total area 16964 sq.m 4-floor building Fully equipped office Workshop on 2 floors Warehouse on 2 floors 150-200 workers in different departments
- 55. 55 In HD4U audits have made in cooperation with many big companies like – Li & Fung and many OEM customers HD4U policy – live up to all requests Any request of upgrade we will do it in cooperation with the customer HD4U factory
- 56. 56 Since 2005
- 57. 57 Blinds and fabrics Global solution
- 58. 58 Since 2009
- 59. 59 Intelligent choice Unique design Comfortable Healthy Fair and reliable The best choice for People and Employees Advantages of Lectus beds
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- 61. 61
- 62. 62 Reference • Product pictures and company pictures are taken from HD4U’s archive. • Background picture of Swedish flag on 7, 8 and 9 pages is taken from internet (2015). Available at: https://upload.wikimedia.org/wikipedia/commons/7/7f/Swedish_flag_with_blu e_sky_behind_ausschnitt.jpg • Background picture of Chinese flag on 10 and 11 pages is taken from internet (2015). Available at: https://upload.wikimedia.org/wikipedia/commons/c/ce/Chinese_flag_%28Beiji ng%29_-_IMG_1104.jpg • Picture on 50th pages is taken from internet (2015). Available at: https://www.google.se/search?hl=en&site=imghp&tbm=isch&source=hp&biw =1366&bih=643&q=100%25+quality&oq=100%25+quality&gs_l=img.3...257 .1681.0.1973.9.7.0.0.0.0.0.0..0.0....0...1ac.1.64.img..9.0.0.aIaNGQbjicI#imgrc= S7jd3ntgPDvQPM%3A • Picture on 51st page is taken from internet (2015). Available at https://www.google.se/search?hl=en&site=imghp&tbm=isch&source=hp&biw =1366&bih=643&q=100%25+quality&oq=100%25+quality&gs_l=img.3...257 .1681.0.1973.9.7.0.0.0.0.0.0..0.0....0...1ac.1.64.img..9.0.0.aIaNGQbjicI#hl=en& tbm=isch&q=competitive&imgrc=F7TYg2SAfP_WSM%3A • Picture on 53rd page is taken from internet (2015). Available at: http://blog.algosec.com/wp-content/uploads/globe.jpg
- 63. 63 Contacts: Ivan Sang: ivan_sang@hd4u.cn Betty Guan: betty_guan@hd4u.cn PRC, Zhejiang Province, Hangzhou, Xiasha Export Processing Zone, 310018 Our products: www.hasta.se | www.lectus.se | www.descotex.com | www.hd4u.cn BY SCHÖRLING©