1. Daily Report for AdBlade
Tuesday, 14 May 2013
AdSafe Index:
192
Impressions:
5,828,343
Ratings Breakdown:
Very High High Moderate Low
515 3,881 82,786 5,739,120
(0.01%) (0.07%) (1.42%) (98.47%)
NetworkIndexTrend
16-Apr 18-Apr 20-Apr 22-Apr 24-Apr 26-Apr 28-Apr 30-Apr 2-May 4-May 6-May 8-May 10-May 12-May 14-May
150
175
AdSafeRating
Publisher Watch List
Top 10 Publisher IDs Keyed & Sorted by High Risk Imps
Publisher AdSafe Index Very High Risk High Risk Moderate Risk Low Risk Total Imps.
11895 143 100 905 2,718 54,672 58,397
9035 71 0 617 1,107 4,386 6,111
12038 148 72 577 38,683 242,870 282,204
9728 195 30 482 3,258 480,709 484,483
5453 197 23 348 2,616 618,406 623,355
9757 94 90 316 4,826 15,110 20,343
4842 111 165 161 12,788 44,287 57,401
11897 188 0 153 715 50,541 51,411
581 149 30 145 1,541 18,409 20,126
4459 198 0 100 143 158,181 158,430
Campaign Watch List
Top 10 Campaign IDs Keyed & Sorted by High Risk Imps
Campaign AdSafe Index Very High Risk High Risk Moderate Risk Low Risk Total Imps.
3911 71 0 617 1,107 4,386 6,111
5166 148 72 577 38,683 242,870 282,204
5063 96 23 519 313 8,386 9,242
4177 195 30 482 3,258 480,709 484,483
4131 94 90 316 4,826 15,110 20,343
4981 160 61 249 2,352 42,843 45,506
2711 196 16 232 1,685 326,022 327,957
4992 188 0 153 715 50,541 51,411
5260 108 16 137 53 3,441 3,647
2431 51 9 126 12,412 18 12,565
Impression Breakdown by Category
Category Very High Risk High Risk Moderate Risk Low Risk Total Imps.
Hate Speech 2 78 15,163 5,811,059 5,828,343
Illegal Downloads 6 15 252 5,826,027 5,828,343
Alcohol 18 184 2,439 5,823,661 5,828,343
Offensive Language 6 30 5,071 5,821,195 5,828,343
Drug 464 3,113 45,140 5,777,585 5,828,343
Adult 23 486 31,088 5,794,705 5,828,343
About This Report: The daily report is based on aggregated, visible unique URLs taken from a client's daily traffic stream. Impressions provided in the summary and detail reports (available for download)
are included in the Integral Traffic Viewer. Every page in this report has been rated by the Adsafe Content Rating Systemª within the last 24 hours. For more information on how pages are rated visit
http://integralads.com/our-solutions/brand-safety. Please visit http://integralplatform.com to view complete information and sampled traffic.
Daily AdSafe MRI: The AdSafe Media Ratings Index (AS-MRI) is an index that represents the content quality of a media partner or network based on aggregated, unique URLs served by the network. The
AS-MRI is calculated using a formula that incorporates the risk associated with a network and publisher's media. The industry AS-MRI is calibrated at 100. An AS-MRI number higher than 100 indicates
lower risk media. An AS-MRI below 100 indicates higher risk media.
Crawled and Visible URL: A URL that is fully visible by the Integral Scoring Platform and accessible to Integral crawlers. Examples of pages that are not crawled and visible are sites requiring login
authentication/serving content to registered users or sites that prevent crawlers from accessing their content. For more information or technical support please contact support@integralads.com.
37 E 18th St, FL 7
New York, NY 10003
http://integralads.com
info@integralads.com
(646) 278 - 4868
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