‘Opening all gates’ hopes to encourage new and diverse audiences, however each audience requires different tactics for engagement We may still need to prioritise which audiences will be critical for each site to engage with, based on the stakeholders needs and sustainable resources. As a large, national organisation, with WH status, Kew is expected to reach out to a large number of audiences 1.5 general visitors 100,000 schoolchildren This year – (in direct contact – ie workshops) c800 ‘outreach’ contacts
2 local schools designed, helped construct and researched all the interpretation . Info on how project ran and outputs / outcomes on Kew website – Wildlife Zone.
Benefits Ownership Community reach Repeat visits by parents and grandparents
Curriculum links are easy to make - history
Religion / Cultural history
Geography / trade / Climate change
Kids love to engage with their subject – rather than just be told facts. Let them do their own research, gather info, analyse it and present it in their own way – mystery ‘raps’ maybe.
Huge potential interest: e.g. Rainforests & woodlands, Kew international projects, medicinal plants Love digital e.g. Games, mobile services, online experiments Young people’s use of kew.org: 5% Schools: don’t currently use Kew for learning resources, but would like to.
Whatever you do – think about making a difference. Use critical thinking skill programmes
One way to work and ‘encourage’ new support – ITT or CPD – Teachers on placement can develop new resources for you in a number of subject areas . Student teachers approach LOtC with a new vision – and are more likely to bring back their classes
At Kew, as elsewhere, we realise how important it is that we all work together to preserve and look after our resources. If we don’t all pull in the same direction – there will be very little for our children and grandchildren to inherit. Together, if we all value our resources and try to live more sustainably – we can make a real difference
5 community groups + Disabled Photographers Society , UK – worked collaboratively to design and furbish a new ‘Chinese Ting’ – inspired bt Chambers.
Photos and visitor surveys of exciting aspects of Kew, using digital cameras. Videos and still resources developed by group. Engaging with Kew in a new way as well as capacity building for a normally disinterested group!
Barnes Youth Theatre
Higher than north america Globally 1.2bn Asia largest region with 460M This is THE ONLY channel for Kew to reach its target mass global audience
And it’s the single thing above TV that they say they would miss the most. The internet comes second
Only 16% of them use it at the moment, but this is growing rapidly 25% of all UK intenet usage is by over 50s So this medium really does have the potential to reach all of our audience segments - from local to global And deliver across all the other priority areas of the LA
Plants people and possibilities by gail bromley mbe
Plants, People andPlants, People and
Gail Bromley MBE FLSGail Bromley MBE FLS
Some different approaches…………Some different approaches…………
Teacher training through ‘twilight’
Workshop on plant healthWorkshop on plant health
Look at the bare patches.
Why are they there?
Look at the soil.
What has been added to it?
Some plants need help to stand up?
What supports them in the wild?
What has happened to this tree?
Does this bed look crowded?
What are the plants competing for?
…….Reaching new and difficult to reach.Reaching new and difficult to reach
community audiences……community audiences……
The value of working togetherThe value of working together
Broad based consensus
Better network support
Strength in numbers
Feeling of ownership
Community AudiencesCommunity Audiences
Some of our specific audiences :Some of our specific audiences :
Young peopleYoung people
People with disabilitiesPeople with disabilities
Local community groups/organisations in theLocal community groups/organisations in the
BAME rangeBAME range
Joint projects – ‘people and plants’Joint projects – ‘people and plants’
Shared stories of culturalShared stories of cultural
and scientific values ofand scientific values of
Understanding how ‘we useUnderstanding how ‘we use
Recognising our commonRecognising our common
Working on ‘oral history’Working on ‘oral history’
with local Asian womenwith local Asian women
Stories on cotton, sugar,Stories on cotton, sugar,
rice and tearice and tea
Stories translated intoStories translated into
dance and theatre bydance and theatre by
schoolchildren (6schoolchildren (6thth
drama students)drama students)
Community Collaboration –Community Collaboration –
Kingcups and kangaroosKingcups and kangaroos
Temple of the ImaginationTemple of the Imagination
Animated garden- a project to engageAnimated garden- a project to engage
difficult to reach young peopledifficult to reach young people
Key partner organisationsKey partner organisations
Historic Royal PalacesHistoric Royal Palaces
Orleans GalleryOrleans Gallery
British MuseumBritish Museum
Ealing CollegeEaling College
Feltham ArtsFeltham Arts
Keeping the product fresh - Festivals
Orchid FestivalOrchid Festival
Spring FestivalSpring Festival
Woodland WondersWoodland Wonders
Summer FestivalSummer Festival
Autumn FestivalAutumn Festival
Christmas FestivalChristmas Festival
Theme: MediterraneanTheme: Mediterranean
Plants and smells
Build a Beach! Olive pressing
VISITOR INFO for the
KEW site to explore
maps and venues
for information on
72% of households in the UK now have72% of households in the UK now have
internet accessinternet access
87% of children over the age of 12 own a87% of children over the age of 12 own a
mobile phonemobile phone
Over 55s who use the Internet spend anOver 55s who use the Internet spend an
average of 42 hours online per weekaverage of 42 hours online per week
Who might use it?Who might use it?
“Engaged a 10 yr old who would
otherwise want to kick a ball”
Support for your programmes
Web ResourcesWeb Resources
Kew (+ Great Plant Hunt) www.kew.orgKew (+ Great Plant Hunt) www.kew.org
FACE / Growing Schools www.face-online.org.ukFACE / Growing Schools www.face-online.org.uk
Plant Scientists InvestigatePlant Scientists Investigate www.plantscafe.netwww.plantscafe.net
Contracted teaching staffContracted teaching staff
Local collegesLocal colleges
Teachers on placementTeachers on placement