Aberdeen Group: Marketing Effectiveness and Strategy

Boston, Massachusetts United States

Advertising / Marketing / PR

Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen’s independent, fact-based research and market intelligence is used by more than 90% of the Fortune 1000, 75% of the Global 500, and 93% of the Software 500 that are its clients. Aberdeen blog "Research with Results" can be accessed at http://blogs.aberdeen.com/.