Brand Camp 2015 Whistle Stop presentation May 2015 What Is Content Marketing? At #BrandCamp2015, where insurance marketing and branding leaders come to network and learn, Charles Wasilewski of Aartrijk answered the question: What Is Content Marketing? His answer is: What would you talk about if you couldn't mention your company name or your products/services? by Charles Wasilewski of Aartrijk May 2015

1. Aartrijk.com/brandcamp2015/
#BrandCamp2015
What Is Content Marketing?

2. “Valuable content & stories
that attract audiences …
to build valuable relationships to
generate positive business
outcomes.”
— Forrester

3. “It is becoming a huge issue for
insurers who are used to creating
a new policy brochure every three
years.”
— Terry Golesworthy
Editor, SocialEyes
Founder, Customer Respect Group

4. “What would you talk about
if you couldn’t mention
your company name or
your products/services?”
— Charles Wasilewski
Insurance Geek Writer, Aartrijk

5. Aartrijk.com/brandcamp2015/
#BrandCamp2015
Talking Without
Talking About Yourself