By Lotlinx

1. How AI Can Identify
Imminent Purchase Intent.

2. Eric Brown
Eric Brown,
President LotLinx inc.
P. 866-943-8371
E. ebrown@LotLinx.com

3. What is
Artificial Intelligence?

4. How AI Identifies Purchase Intent
Sequence

5. AI Makes a Science of
Shopper Scoring

6. Recent Tier 1 New Vehicle Pilot
w/ Oracle Purchase Match
Efficiency:
60% savings in cost per new shopper ($5.04 vs $12.74)
In-market Shoppers:
AI targeted shoppers were 3.3x more likely to purchase
Targeted Shoppers:
AI targeted shoppers were 19x more likely to purchase target brand
Incremental Shoppers:
28% increase vs SEM (74% vs 58%) of net new to dealer
Better Shoppers:
AI targeted shoppers were more likely to buy target brand
than all traditional audience segments.
○ BlueKai In-Market Auto
Audience (29x)
○ ODC/Polk syndicated In-Market Vehicle
Price segment (18.5x)
○ ODC/Polk custom In-Market
Segment vehicle audience (15.2x)
○ ODC/Polk syndicated In-Market
Make segment (12.2x)
○ Endemic Site shopper (9.2x)
*Results are based on a March ‘18 study

7. OEM Test Results Data

8. AllCampaignsfocusonusedinventory:
(FourRooftopDealerGroup -SouthFlorida)
Impact on a Dealership
CONVERSION May ‘17 - October ‘17 November ‘17 - April ‘18 % Increase
Total Conversions 276 1,501
Click-to-Calls 107 211 97% increase
Click-to-Chats 106 926 874% increase
544% increase
Click-to-Text 41 320% increase131
Website Leads 22 233 1059% increase
*Results are based on a six-month study

9. AllCampaignsfocusonusedinventory:
(FourRooftopDealerGroup -SouthFlorida)
Impact on a Dealership
Cost Per
Sold VIN
$166 $97 +76%
May ‘17 - October ‘17 November ‘17 - April ‘18
Sold VINs
Sell Rate 31% 39%
May ‘17 - October ‘17 November ‘17 - April ‘18

10. Chat
HowtoEngage
theConsumer
CRM
Who Will Buy
This Week
DMS
Defection
Detection
SERVICE
Predictive Service
Notifications
With AI Identifying Imminent Purchase
Intent...Everything Changes