In this Conversion Rate Optimisation case study, discover how AWA digital ran a split test on the Norther Parrots homepage which delivered a 34.7% increase in Revenue per Visitor on the desktop site.
This presentation looks at both the old homepage and the new homepage, looking at how AWA got from one to the other. Focusing on:
- the Conversion System, tools and techniques used
- how AWA decided what to test
- how AWA used user feedback to guarantee split test success
To find out more about this case study, see the blog http://blog.awa-digital.com/cro-case-study-northern-parrots-homepage
Note: this presentation was first delivered at The Commerce Exchange in York. For more details, see @TheCommerceX.