10. Institutional Detail We have decided to go with 20 th Century Fox as our film company who would be producing our film because financially, 20 th Century Fox are very rich and are able to produce such a film like ‘What Lies Beneath’. News Corporation is a conglomerate that owns 20 th Century Fox and owns other businesses like newspapers such as ‘Sky’ which will help with the Distribution of the film. 20 th Century Fox has a history of producing the best actors / actresses such as Michelle Phiffer from ‘What Lies Beneath’. They can also help with the Exchange of the film through Blu-Ray DVD’s.