2. Company Profile…..
PepsiCo is a world leader in
convenient snacks, foods and
beverages.
1. Solid Philosophy, Solid Company. Creating a Better Tomorrow for
Future Generations.
2. Our Mission and Vision At PepsiCo. we believe being a responsible
corporate citizen is not only the right thing to do, but the right thing to do for
our business.
3. PepsiCo Values & Philosophy. Our Values & Philosophy are a reflection
of the socially and environmentally responsible company we aspire to be.
4. Corporate Governance. PepsiCo has adopted strict corporate
standards that govern our operations and ensures accountability for our
actions.
3. HISTORY
Founder Caleb Bradham
Current CEO is Indra Nooyi
Pepsi Co Inc. established in 1965 in North Carolina
Ceo of PepsiCo Inc. Donald M. Kendall
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product
portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main
businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods
and beverages that are loved throughout the world.
PepsiCo India Region: Leadership through Performance with Purpose
PepsiCo entered India in 1989 and in a short period, has grown into one of the largest and fastest
growing food and beverage businesses in the country. the consumers they serve and the
environment whose resources they use.
One of the largest food and beverage businesses in India: PepsiCo India’s diverse portfolio includes
iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and young, but
immensely popular and fast growing brands, such as Nimbooz and Aliva.
A growing portfolio of enjoyable and wholesome snacks and beverages PepsiCo’s portfolio reflects
its commitment to nourish consumers with a diverse range of fun and healthier products.
Model partnership with over 24,000 farmers: PepsiCo has pioneered and established a model of
partnership with farmers and now works with over 24,000 happy farmers across nine states.
4. History continue………
Global leader in water conservation: In 2009, PepsiCo India achieved a significant milestone,
by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world.
PepsiCo is lauded for its efforts for water conservation.
Care for the environment: PepsiCo is focused on reducing its carbon footprint. Nearly 30
percent of its energy is today generated from renewable sources such as rice husk boilers
and wind turbines.
Exemplary employment practices: PepsiCo India presently employs 6,400 people and
provides indirect employment to almost 2,00,000 people. The company believes in providing
employment and growth opportunities to local talent.
5. Our Mission…
Our mission.
Our mission is to be the world's premier consumer products company focused on
convenient foods and beverages. We seek to produce financial rewards to investors
as we provide opportunities for growth and enrichment to our employees, our
business partners and the communities in which we operate. And in everything we
do, we strive for honesty, fairness and integrity.
6. Our vision……..
Our Vision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we
operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making
PepsiCo a truly sustainable company.
Performance with Purpose
At PepsiCo, we're committed to achieving business and financial success while leaving a
positive imprint on society - delivering what we call Performance with Purpose.
7. SWOT ANALYSIS……..
Strengh………
1. Strong brand equity.
2. Well-known worldwide.
3. Innovating company.
4. Ethical, socially responsible, and sustainable company.
5. Strong advertising company with more than 40 slogans and songs.
6. PepsiCo as the largest part of the market share after Coca-Cola.
7. PepsiCo owns a wide variety of smaller brands which able them to offer a large product
range from beverages to snacks.
8. Weakness…….
1.PepsiCo production is really expansive because of the need to constantly develop new
products to meet the changing customers demands.
2. PepsiCo is experiencing a lack of focus towards Pepsi sodas.
3. PepsiCo is experiencing product recalls.
4. PepsiCo has a low employment productivity and a weak distribution.
5. PepsiCo depends too much on the US market.
6. PepsiCo is far behind Coca-Cola in the international market.
9. Opportunities……….
1. Opening in market for less costly products.
2. Growth opportunities in developed countries as well as international non established
countries.
3. Pepsi recently reacquired ownership of its two largest bottlers, Pepsi Bottling Group (PBG)
and PepsiAmericas (PAS).
4. Compete in more than one industry (non-alcoholic beverage industry, the salty or savory
snack food industry, and the breakfast food industry).
5. Growth in the carbonated drink market is the largest in Asia and Europe.
6. The world's demand is experiencing a growth with the sports drinks, bottled water, and
energy drinks.
10. Threats………….
1. Fierce competition from Coca-Cola, which owns the largest piece of the market share
2. The downturn in economy, which lead customers to shift away from bottles of water to
tap water.
3. Because of the recession, customers are finding cheaper alternatives to the national
brands.
4. Customers are getting more conscious and concerned about their eating habits and
general health.
5. Campaign against plastic containers has impacted the sale of bottled beverages
6. Highly dependent on supplies of clean water, to prevent contamination
11. Strategy…………..
Market development is a strategy that PepsiCo should apply by expanding in
countries that not already established.
Use forward integration to acquire smaller companies in foreign markets to
increase their market share.
Product development and related diversification should also be considered
while trying to produce and distribute healthier products.
13. OH YES ABHI!
Brand History
Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest
single selling soft drink brand in India, Pepsi is ubiquitous on just about every social
occasion.
• Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi
the single largest selling soft drink brand in India is actually a formula concocted a century
ago in a faraway continent. Pepsi has become a friend to youth and youth culture
• Pepsi has always fuelled youth passions like cricket, Bollywood, music and now
football. Youth icons like MS Dhoni, Ranbir Kapoor, Didier Drogba, Virendar Sehwag,
Sachin Tendulkar, Priyanka Chopra and Deepika Padukone have endorsed Pepsi since
its launch in India.
14. MOUNTAIN DEW – ‘DARR KE AAGE JEET HAI’
Brand History
The main formula of Mountain Dew was invented in Virginia. The drink was named and first
marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948.
In India, Mountain Dew set the soft drink category ablaze in 2003 with its iconic launch
campaign ‘Cheetah Bhi Peeta Hai’.
Brand Advantage
It is a soft drink that exhilarates like no other because of its active, high-energy, extreme citrus
taste. The idea of daring, challenges, a ‘can do’ attitude, adventure and exhilaration are
deeply entrenched in its brand DNA.
15. SLICE – PURE MANGO PLEASURE
Brand History
Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to
become a leading player in the category.
In 2008, Slice was relaunched with a winning product formulation that made consumers fall in
love with its taste. With new pack graphics and clutter-breaking advertising, Slice has built a
powerful appeal.
Slice was the first brand ever in the Juice and Juice Drinks category to sign on Bollywood diva
Katrina Kaif as the brand ambassador for Slice.
16. Brand History
Lay’s, the world’s largest and favourite snack food brand, has steadily established itself as an
indispensable part of India’s snacking culture since its launch in 1995.
With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has
established itself as a youth brand and continues to grow in the hearts and mind of its
consumers.
Over the years, Lay’s has become known for its engaging and innovative promotions and
campaigns. The brand known for its ‘No one can eat just one’ campaign has moved its
positioning. Saif Ali Khan has been the face of the brand for over five years, and has recently
been joined by the captain of the Indian cricket team M.S. Dhoni. Both embody the youthful
energy and appeal of the brand.
17. Brand History
Lehar was launched in 1996, with innovative small packs and traditional flavours. The brand
positioned itself by emphasizing its irresistible taste and using modern imagery.
Lehar was re-launched in 2006 and positioned itself using the plank ‘Taste zyaada kyunki oil
taza’. It promised to deliver good taste through the use of fresh oil in the manufacturing
process.
Brand Advantage
With the tag line ‘The Joy of Sharing- Khao Khilao Khushiyan Badhao.’, the brand promises to
deliver irresistible namkeens to consumers.
Lehar : 'Quality in Every Bite'
Lehar are great-tasting, high-quality.
18. Brand History
Launched in 1999, this perfect ‘namkeen’ snack, developed
entirely in India, has come to be identified with fun and lovable
human quirks. It developed an even stronger identity through
associations with celebrities like Juhi Chawla (2003) and
Kareena Kapoor (2008), well-known Indian actors.
• Made with trusted kitchen ingredients: 100% vegetarian
19. Brand History
Tropicana was founded in Bradenton, Florida, USA, in 1947. It is now enjoyed almost
everywhere in the world. Carefully nurtured for over 50 years, Tropicana has matured into
one of the most respected beverage brands. Tropicana is the #1 brand in packaged 100%
Juice* in the world in 2011 in off-trade volume. It is today available in 63 countries. Since
1998, Tropicana has been owned by PepsiCo,
Brand Advantage
Tropicana continues to select the best fruit to manufacture high-quality juices and original
products, pioneer innovative processes and explore new markets for its products.
In India, Tropicana comes in two categories: 100% Juices (sold as Tropicana 100%) and Juice
Beverages (sold as Tropicana.
20. UNCLE CHIPPS – ‘BOLE MERE LIPS, I LOVE UNCLE CHIPPS’
Brand History
Launched in 1992, Uncle Chipps was a pioneer in branded potato chips in India.
The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. After the acquisition,
the hugely popular brand has grown from strength to strength and has built a powerful
connection with consumers.
The potatoes have now become delicious chips and are packed and delivered to a store
near you.
