This report intends to find out the most popular flavour of BINGO in the market from our sample. Snacks as such are a very minor part of the food processing industry because snacks sector is largely unorganized. Here we will also look into the market trends in snacks over the years. The project purports to decipher the satisfaction level as well as the preferences of consumers pertaining to the various flavours of BINGO - a new range of savoury snacks launched by ITC. We aim to analyze the success, marketability and future growth prospects of BINGO. We also intend to study the spending habits and motivation of consumers for buying snacks.
For this a survey was conducted in Delhi where respondents were asked to fill a questionnaire. The data was collected and analyzed to obtain conclusions.
This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given.
