1. Empathy Map:
Redesign school to work transition
By: Thokoza Mjo

6. Celeste is a 20something year old creative. She is a
talented and passionate artist, exudes quiet confidence,
very responsible and an independent thinker.
NEED
Celeste needs to find a safe avenue
that allows her build her brand as an
artist.
Insight
Celeste is currently working as a copy
writer as this enables her to cover her
tuition fees and living expenses. Her
passion is to do art work on full time but
doubts her ability to earn a decent living
from this. She needs to start building a
customer base before she can pursue
this opportunity on a full time basis.

7. Celeste is a 20something year old creative. She is a
talented and passionate artist, exudes quiet confidence,
very responsible and an independent thinker.
NEED
Celeste needs to find a safe avenue
that allows her build her brand as an
artist.
Insight
Celeste is currently working as a copy
writer as this enables her to cover her
tuition fees and living expenses. Her
passion is to do art work on full time but
doubts her ability to earn a decent living
from this. She needs to start building a
customer base before she can pursue
this opportunity on a full time basis.