1. THE MYSTERY OF
STORYTELLING

2. STORIES ARE AN
INTEGRAL PART OF
OUR LIVES

3. Storytelling is considered an
art….but there is much more
to it than meets the eye

6. Accepted Rejected
1 Out of
every
1000
aspira
nts

7. E
X
A
C
T
L
Y

9. Most writers make the
mistake of obsessively
indulging their characters

10. At the cost of their
audiences

11. I used to be
alive…..then I
started
reading this
book.

12. As a result, your audience turns on
you

13. ON THE OTHER HAND THERE ARE A GOOD NUMBER OF WRITERS WHO HAVE WOOED THEIR AUDIENCES AND HAVE A
CULT FOLLOWING
AS WELL AS MANY OTHERS…

14. So how do you go from
killing your audience to
thrilling them?

15. SO…YOU
WANNA
KNOW THE
SECRET?

16. THE SECRET TO
BEING
SUCCESSFUL IS
BEING
INFIDEL…………
TOWARDS YOUR
CHARACTERS.

17. INSTEAD THE RELATION WITH THE READER NEEDS TO BE FIRMLY
ESTABLISHED

18. THEY NEED TO BE ENTERTAINED

19. SO WHAT’S THE FORMULA TO ESTABLISHING A
REALTIONSHIP WITH THE READERS?

20. 2500 years ago Aristotle described
the formula for writing a good story
with 3 simple words
PITY
FEAR
CATHARSIS

21. PITY
THIS IS THE FEELING OF EMPATHY FOR
THE CHARACTER / THE FEELING OF
BEING ABLE TO RELATE TO HIS
SITUATION.IT IS ACHIEVED BY PUTTING
THE CHARACTER THROUGH SOME
UNDESERVED MISFORTUNE.
Aww shucks!
He's got a jerk
of an elder
brother as well

22. FEAR
THIS IS THE FEELING OF FEAR FOR THE
CHARACTER IN THE AUDIENCE WHICH
ORIGINATES DUE TO THE EMOTIONAL
CONNECT ESTABLISHED WITH HIM BY THE
FEELING OF PITY.IT IS USUALLY ACHIEVED BY
PLUNGING HIM INTO FURTHER MISTORTUNE.
No no you
idiot!!..Don’t open
the box.That
horrible brother of
yours put a spider
in there

23. CATHARSIS
THIS THE FEELING OF EMOTIONAL RELEASE
EXPERIENCED BY THE AUDIENCE WHEN THE
CHARACTER IS PURGED OF HIS SITUATION
AND REALEASED FROM JEOPARDY.
Haha…jerk’s been
grounded for a
month!!..Now that
li’l brother of his can
finally use the
PlayStation as much
as he wants

24. Beethoven used almost the same 3 steps in his compositions to move his
audience
Sufferin
g
Struggl
e
Overcoming

25. So now we know….there IS a
formula…

26. are
stories
so
importan
t
anyway?

27. STORIES HELP US REHEARSE OUR
EMOTIONS,WHICH ARE AN INTEGRAL PART
OF OUR LIVES

28. ANOTHER IMPORTANT PART OF STORYTELLING IS
KNOWING WHAT IS RELEVANT TO THE STORY AND
KEEPING IT TO JUST THAT
FAILURE TO DO SO
RESULTS IN THIS

29. ANOTHER TRICK TO GET THE AUDIENCE
HOOKED,ESPECIALLY IN MOVIES,IS THE USE OF
BEAUTIFUL AND STRIKING IMAGES

30. WE’RE ALL
ABOUT
ACTION.WHO
NEEDS
DIALOGUE?
AMERICAN FILMS HAVE FAR MORE
IMAGERY AND FAR LESS DIALOGUES
THAN BRITSH MOVIES.

31. DAMN!!!IT’S
LIKE I’M IN
THE MOVIE!! THIS HELPS STIMULATE A FEELING OF
AUDIENCE PARTICIPATION AND A
GREATER ENJOYMENT OF THE MOVIE

32. IT IS ONE OF THE REASONS WHY AMERICAN MOVIES DO MUCH BETTER AT THE BOX
OFFICE THAN BRITISH FILMS

33. SO TO RECAP….
A good story needs :
To emotionally connect with the audience with
PITY,FEAR and CARTHASIS
To be RELEVANT in all its parts

35. Created by Deeptish Mukherjee,
Jadavpur University, during an
internship by Prof.Sameer Mathur, IIM
Lucknow