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A million followers isn't cool. You know what's cool?

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Zach Seward
Zach Seward

These were my slides for an Ignite talk on social-media metrics at News Foo Camp in Phoenix on December 4, 2010.

Technology
1 of 20
 
 
engagement points total impact buzz velocity node sentiment amplification true reach flow power viral units conversation index value equivalency reverberation meme vector
 
 
NO!
engagement points total impact buzz velocity node sentiment amplification true reach flow power viral units conversation index value equivalency reverberation meme vector followers
 
 
511
retweets favorites clicks replies 308
retweets favorites clicks replies 0.096% 0.011%
retweets replies favorites clicks
retweets favorites clicks replies
retweets favorites clicks replies breaking news resource controversy good news
 
 
 
 
 

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A million followers isn't cool. You know what's cool?