If new visitors doesn't interact with your website for second time within 30 minutes then it will be counted as bounce rate. In general, bounce rate is something that needs to be reduced. Bounce rate cannot be reduced to zero as it is in hands of website's visitors. As per SEO, bounce rate affect website ranking. Sometimes the major reason behind high bounce rate is slow response from web server where your website is hosted. So hire proper web hosting provider for better results & hassle free web management.

1. How to Reduce Bounce Rate on Your Website?
Higher bounce rate on website can be the most frustrating element for any
business website. It's like the feeling of almost coming first in the race and
then suddenly called disqualified. When your visitors are coming to your
website but are quickly leaving your page, it can be a warning signal for
your business. A rough estimate says that around 40% is the average bounce
rate for a website. However this figure may vary depending on the industry
your business belong to.
Though higher bounce rate is disappointing for you as a website owner, it
also indicates that something is wrong with your website. The sooner you
will fix these issues, the better it will be for your website. The visitors will
spend more time on your website, thus the conversion rate can be increased.
There can be various reasons which can contribute to the bounce rate of
your website. Right from the navigation to the design, you will have to keep
everything in-tune with the latest technology to enhance the
user-experience. Some of the ways of reducing the bounce rate is listed

2. How to Reduce Bounce Rate on Your Website?
below.
1. Right Audience should be Attracted
The targeting of your audience is very important as it can bring down your
bounce rate. Make sure that the right set of keywords are used on your
website to attract the relevant audience. The right audience will find it easier
to connect to your website and increase your conversion ratio. Pitch for the
exact product in which you are dealing in order to help your customers find
you easily for that product.
2. Site Navigation should be Reconsidered
Your visitors will leave your page without going to another page if they will
not find the content they are looking for. Keeping the navigation easy and
simple with proper use of white space can enhance the user-experience. Use
relevant images and large call-to-actions buttons for reducing your bounce
rate. The navigation should be such that it leads your visitors in the right
direction without any ambiguity.
3. First Time Visitors should be Targeted properly
As new visitors are greeted properly in the case of a real store, you can also
engage your new visitors. There are several Audience Targeting tools
available which will help you to show different messages to different
visitors. Target your first time visitors with the right content which will

3. How to Reduce Bounce Rate on Your Website?
encourage them to spend time on your website. You should encourage your
visitors to take action without disturbing their content experience.
4. Engagement should be increased with Content Recommendations
This tactic is very useful in showing the visitors what they are looking for.
There are several Content Recommendation tools which can be used for
deeper site engagement. These tools track the online activity of the visitors
and highlight the most popular and relevant content for them. These tools
can encourage the visitors for their next click. It has been noted that these
tools drive around 50% higher click-through rates, thus increasing your
conversion rates.
5. Mobile-Friendly is a Must
Responsive website is a must for reducing your website's bounce rate. More
than 40% of the internet users are searching for the websites on their mobile
devices. If your website is not optimized for mobile, it is bound to have a
higher bounce rate. While creating your website, you should keep in mind
that it should be responsive in nature. There are millions of websites present
on the internet and if your website is not present on mobile, your visitors
will surely leave your page.