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[Fr] HEC médias sociaux en entreprise : histoire & perspectives

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présentation au CRC HEC d'Octobre 2012

présentation au CRC HEC d'Octobre 2012

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  • source de l’image : galeried’images Microsoft officielle
  • Dans ce contexte, j'ai moi-même contribué à deux ouvrages importants en 2011. L'un sur le plan international, l'autre sur le plan français, l'adaptation américaine des « médias sociaux expliqués à mon boss » est en cours en 2012.Ces deux ouvrages site copieusement les initiatives d'Orange dans le domaine des médias sociaux appliqués au business et entreprise. Ceci à juste titre, car notre entreprise est effectivement aux premières loges, ce qui ne veut pas dire qu'il ne reste rien à faire, bien au contraire c'est ce que nous en voir dans cette présentation.
  • There will be six parts in this presentation:first, there will be some general thoughts about measuring return and on whatsecond, I will describe the environment in terms of tools which are made available to managers who want to measure things and social mediathird, I will delve deeper into what I call our own a which is return on engagementfourth, we will focus on how to measure ROE is a number of examples taken from real life, including our very own dahboard at Orangefifth, the conclusion of this presentation, with an emphasis on the limitations and the hindsight which we have to give to this particular issue of return on investment in social media.
  • yet, there is more than one way of measuring return on investment…The first way is to measure how much you sell by using social media. This is always the example which is quoted. Usually it ends up with a great story about Dell, and strangely enough there are a few other examples for this. To be honest with you, not only do I take part in many of these events not just in Europe but also in the United States and the United Kingdom, but I’m also part of social media.org in the US and media aces, of which I am the president and founder, in France. So, I’ll had many in opportunity to talk to my peers about the subject of how much itself or social media and, the good stories have been few and far between. Let us be clear. I sold with social media. At least once, and I’m not even counting the consulting engagements either for my personal blogs on my professional blocks, a vote for me or for our consultants of orange. I’ve even seen an example at an equipment manufacturer in the Telecom locations industry in which somebody sold $170,000 deal with a tweet. yet, selling $170,000 in a multibillion companies is not really cutting the mustard.therefore I think that this kind of examples is counter-productive.Therefore, I would rather focus on the third item on the right. That is to say how much you save using social media, namely with regard to the production of user generated content. Besides, user generated content is usually more engaging than page content. And God knows we spent loads of money in big companies and small companies alike on content. Not just be to see companies, but mostly beta big companies. And this is normal! Because, Brian content generation is becoming a staple of marketing. This is the gist of what is going to enable you to sell afterwards, do lead generation and close. in business to consumer, content is king. This is how you make your website engaging, this is how you bring people to your pages, and therefore this is how you sell. And of demonstration if you have no content, I all you have is an e-commerce website, you will end up or because you will never get people to get to this website first unless you pay for them. Such economies of scale which can be managed through the use of social media in the production of user generated content can be staggering. An orange business services I was reckoning that year in year out, through the use of user generated content in our blogs out WebTV, we were actually saving approximately e5-e700,000 per annum. As a consequence, we could prove ROI through this.But more importantly, what’s is usually advertised by social media gurus and evangelists, is the part of engagement and social media. If the actual power of view to be able to engage with customers employees and partners online and do things together. Going away from the traditional way of doing marketing from the top down and therefore engaging in discussions forums procreation you name it. How do you measure this? This is what we are going to see in this presentation.
  • My friend and colleague partner Minter Dial has put together this comprehensive list of tools which can be of use. yet, just look at the column in green showing the tools which enable you to engage! This is absolutely overwhelming. Therefore I decided to be a lot less comprehensive and just show what I think can be understood and useful to managers. Therefore I chose three different examples, which I will use to show the way for the measurement of engagement in social media, in three different can create simple to explain situations.
  • Measuring engagement is a bit more complex than just the measuring of the number of fans! Indeed, with Facebook, the more fans you have, the less engagement you get. This is a bit weird.There is a big Facebook paradox in this respect. It is wrong to assume that having fewer fans is better than having more fans. Trying to pretend that the number of fans doesn’t matter and that only the level of engagement is of importance, is a mistake. Posting content on social media platforms if no one is listening to it, serves no purpose. Hence, the actual reach of a social media community actually depends on the number of people following it. This is mostly true Twitter by the way. With Facebook, it’s a little different. There is a mechanical decrease in the average rate of engagement as you increase your number of “fans”. Besides, there may be a misunderstanding of the word “fan”. A “fan” is someone who showed interest in your brand at any one time and clicked the “like” button. social metrics systems which I know of do measure likes, but fail to take “unlikes” and “hides” into account. However, there are equally important items.There is another paradox: brands are not really ‘allowed’ to publish too much content so that as you must “engage” with your fans, it is very difficult to post stuff on Facebook. On average, a brand can send 1 or 2 messages per day, but not many more than this. There are even brands which I know of which can only post 3 messages per week. This means clearly, that for engaging fans in the long term, it won’t really happen on the Fan page but on your own web platforms (websites/blogs) which will have to become “social” – hence our work on our website factory at Orange – in order for fans to post on THEIR walls, not your fan page proper. As a consequence, the aim is not the fan page – a fact acknowledged by Facebook execs I’ve been taklking to – but on the use of Facebook as a sharing capability from your own brand platforms.
  • Just returning from a blogger tour in Silicon Valley which took place Sept 17-22, 2012. Invaluable feedback, visions and first-hand information straight from the horse’s mouthwe’ve been talking to some of the most innovative start-ups in the Valley (World)I’ll use this information in order to populate my predictions as much as possibleall stories about that tour can be found online at http://live.orange.com

Transcript

  • 1. médias sociaux en entreprise : histoire & perspectives HEC – octobre 2012some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media
  • 2. double perspectivesome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media
  • 3. 1ère partiemedia-aces
  • 4. media aces et les éditions Kawa présentent les médias sociaux expliqués à mon bosshttp://france.media-aces.orghttp://amonboss.comhttp://kawa-editions.com droits réservés media aces - les médias sociaux expliqués à mon boss - 2010
  • 5. la genèse (1) 6 droits réservés media aces - les médias sociaux expliqués à mon boss - 2010 http://vimeo.com/846061710/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 6. la genèse (2) 7 droits réservés media aces - les médias sociaux expliqués à mon boss - 2010 http://www.decideurstv.com/?s=gourvennec&x=0&y=0#!/10/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 7. pourquoi un livre? 8 droits réservés media aces - les médias sociaux expliqués à mon boss - 201010/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 8. mise en abyme 9 droits réservés media aces - les médias sociaux expliqués à mon boss - 2010 • http://amonboss.com/slides – 1 mois – 65 embeds – ~9000 vues – ~81000 résultats Google (http://bit.ly/bosssearch2) ~1000 ventes par bouche à oreille entre le 1er et le 15 février 201110/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 9. quelques thèmes abordés dans le livre au travers des diagrammes fournis 10 droits réservés media aces - les médias sociaux expliqués à mon boss - 201010/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 10. les 3 phases d’une initiative d’entreprise en médias sociaux 11 droits réservés media aces - les médias sociaux expliqués à mon boss - 2010 (cc) les médias sociaux expliqués à mon boss http://amonboss.com media aces France10/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 11. les 4 types de marques sur les médias sociaux selon Synthesio 12 droits réservés media aces - les médias sociaux expliqués à mon boss - 2010 (cc) les médias sociaux expliqués à mon boss http://amonboss.com media aces France10/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 12. la transparence dans les médias sociaux (cc) les médias sociaux expliqués à mon boss http://amonboss.com media aces France 13 droits réservés media aces - les médias sociaux expliqués à mon boss - 201010/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 13. retrouvez les travaux de l’association en ligne 14 droits réservés media aces - les médias sociaux expliqués à mon boss - 2010 @mediaaces http://www.facebook.com/mediaaces http://slideshare.net/mediaaces http://youtube.com/mediaaces http://www.posterous.com/mediaaces10/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 14. pour rejoindre media aces (entreprises uniquement) 15 • Media Aces – 4 rue de Braque – 75003 Paris droits réservés media aces - les médias sociaux expliqués à mon boss - 2010 – http://france.media-aces.org – twitter: @MediaAces • Hervé Kabla – blogAngels / CEO – twitter: @hervekabla • Yann Gouvennec – Orange Business Services – Head of Internet and Digital Media – twitter: @ygourven10/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 15. commander le livre en ligne http://amonboss.com 16 droits réservés media aces - les médias sociaux expliqués à mon boss - 201010/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 16. 17 élu livre influent de l’année 2012 droits réservés media aces - les médias sociaux expliqués à mon boss - 201010/29/201 vous êtes autorisé à utiliser tout ou partie des images ou des planches de cette présentation PowerPoint à condition d’en citer les auteurs et la source de l’information : « les médias sociaux expliqués à mon boss » 2010, éditions Kawa http://amonboss.com et http://france.media-aces.org2
  • 17. 2ème partieétat des lieux, expériences concrètes,plateformes, objectifs et ROI …
  • 18. le marketeur face aux médias sociaux “quel est le ROI?" “les blogs ça sert à rien !" “tu es un geek!" “ce n’est pas fait pour nous“ “comment faire?" image: microsoft clipart gallery P agsome rights reserved cc -2012, Orange – Yann Gourvennec - web, digital & social media some rights reserved CC 2010 - Orange Business Services - Yann A. Gourvennec e 19
  • 19. le marketing ? P agsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media e 20
  • 20. what social media platform for what message and what ROI? picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann http://oran.ge/slides> HEC – octobre 2012some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 21
  • 21. my personal research online> http://visionarymarketing.com> http://visionarymarketing.wordpress.comsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 23
  • 22. some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 24
  • 23. 2 publications in 2011> http://precommerce.com > http://amonboss.comsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 25
  • 24. agenda @orange @ygourven > introduction > 1. which strategy? > 2. what ROI? > 3. which social media platform? > 4. proposed tool mapping picture: microsoft gallerysome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 26
  • 25. what social media platform for what message? picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann http://oran.ge/slides> introductionsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 27
  • 26. it‟s here for realbut maybe not really new some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 28
  • 27. the good old days of Web 2.0some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 29
  • 28. may 18, 2012?some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 30
  • 29. unless…some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 31
  • 30. the way (too) many of us see it… ? 2004-08 2009 2010-11 2012 …some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 32
  • 31. the way I see it means different things depending on contextsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 33
  • 32. what social media platform for what message? picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann http://oran.ge/slides> 1. which strategy?some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 34
  • 33. does social media works with “messages”?> are “human conversations based on “messages” picture: microsoft gallerysome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 35
  • 34. wom principles (Andy Sernovitz)1. be interesting (do something special)2. make it easy3. make people happy4. earn trust and respectsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 36
  • 35. 1. be interesting (do something special) the famous 7” pastrami sandwichsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 37
  • 36. digital strategy4 types of brands (Synthesio) under the radar functional preferred sensitive either it works or fix heath, safety, characteristics little or no buzz it! conversations children community do something management nurture tactics different (forums/social community (ies) reassure media)Hervé Kabla & Yann Gourvennec : Social Media Taught to my boss, 2011 some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 38
  • 37. what social media platform for what message? picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann http://oran.ge/slides> 2. what ROI?some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 39
  • 38. several ways of measuring return … sell engage save all of the abovesome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 40
  • 39. social media toolssome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 41
  • 40. what do all those metrics (really really) mean?Eric Schmidt, 2011 one year later (oct 2012)some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 42
  • 41. tweetreach conundrum 1 reached? 2 impressions ? 3 mentions & RT not on reportssome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 43
  • 42. not just a matter of number of fansbenchmark: social bakerssome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 44
  • 43. from bad to horse (oct. 2012)some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 45
  • 44. what social media platform for what message? picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann http://oran.ge/slides> 3. which platform?some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 46
  • 45. which platform?> business cases> over several years> different countries> beyond traditional engagement> apart from traditional advertising> some good, some lesssome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 47
  • 46. business cases from various countries1. Orange UK & France*: Social CRM through Twitter & Facebook (since 2010)2. Orange Group: live blogging in Cannes (2012)3. Orange Group + ROW: hellopolys (2012-2013)4. Orange Group + Orange Business: Slideshare (since 2011)5. Orange Group: the blogger bus tour (2012)6. socialisation of Orange.com (2012)7. Orange Spain: Couponing campaign through Facebook8. Orange Group: Group url shortener (2012)9. Orange France „mayor of the week‟ campaign (06/2012)10. Orange Business France: (video) 3 minutes for Internet security * social CRM spans more than 2 countriessome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 48
  • 47. 1. Orange helpers in UK and France> since 2011> dedicated teams - UK: approx. 30 - Fr: approx. 50> facebook application (FR) page (UK)> moderation in place - 7/7 and18/24*> work on forums, twitter and facebook> process-driven> extensions - Tunisia (live soon) - Jordan (summer 2012) - Poland - Egypt - Romania * on corporate pagessome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 49
  • 48. 3. hellopolys picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann http://oran.ge/slides> a (yet unreleased) serious gamesome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 52
  • 49. home page game overview & presentation (En + Fr)on-going brand compliance audit some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 53
  • 50. on-going brand compliance audit 54
  • 51. on-going brand compliance audit 55
  • 52. hellopolys : connecting citizens via a pervasive, fast and reliable network gameplayinvest and implement network achieve maximum coverage of land to connect astechnologies on map (Fibre optics and/or many people as possible with the highestDSL lines, mobile base stations: 2, 3 and 4G) innovation and client satisfaction rates > show what our business is about - entertaining vs. didactic > a „serious‟ game - how a network is built (simplified) - what are the issues related to managing a network (ditto) - learning by doing > viral mechansims - Facebook and mobile-based - mutual help between Facebook friends some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 56
  • 53. 5. Silicon Valley blogger bus tourSept 17-22, 2012#blogbus live.orange.com
  • 54. genesissome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 59
  • 55. some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 60 source : twitonomy
  • 56. blogger bus tour 2012 overall estimated benefit : €82k to €114k ~ €50 – 75k €19k FREE DISPLAY 100 POSTS > 6 banners x 6 blogs for 3 weeks > ~ €500 - €750 per post > CPM: €0.30 > (5000 impressions/blog/day on average) x 6 blogs ~ €4 – 6kSOCIAL MEDIA OUTREACHTwitter, Facebook, Google+, Pinterest, Linkedin, Dailymotion €4k> ~ €500 - €600 per blog UGC MULTIMEDIA > 6 Orange videos ~ €500 x 6 > 7 photo slideshows (€1K) ~ €5 – 10k LIVE ORANGE BLOG FROM 600 TO 1300 DAILY UNIQUES FOR 2 WEEKS 8 new bloggers recruited > +700 DU x 14 days = 9,800 > 9,800 x (€0.51 - €1 CPC) +12 000 Twitter impressions on promoted tweets US and UK in 2nd and 3rd position Twitter 1st referrer amongst social networks : 25% of visits impact +4% recurring visitors +15% new followers (from 100 to 130 per day) content published on orange.com + social networks Fb, Tw, G+, Pin, Dai, Ins, Lin some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 61
  • 57. 6. socialisation of Orange.com website and its ancillary Website factory1 social media hub 3 live Orange blog 2 badges some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 62
  • 58. 6. socialisation of Orange.com website and its ancillary Website factory4 sharing buttons 6 Facebook, Google+, Twitter, LinkedIn inside Orange5 widgets some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 63
  • 59. 6. socialisation ofOrange.com websiteand its ancillary Websitefactoryinside Orangesome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 64
  • 60. 7. Spain: facebook coupon campaign generates 145K€ 5189 new likers 1237 coupons 406 new clients through eshop 406X30X12 ~ € 145k*406 clients x 30 euros ARPU x 12 months some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 65
  • 61. 9. Orange France: using Foursquare to attract shoppersmayor of the week campaign • be a forerunner • new shops visibility vidéo • promote events • promote offers • brand stickiness http://dai.ly/KXfgW7 (video)some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 73
  • 62. 9. facts and figures> 15,020 followers> 1170 tips> 13 lists (wifi hotspots, stadiums, Orange cinedays…)> 1 badge (no. 1 in France)> 32,249 Check-inssome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 74
  • 63. 9. a niche of hyperactive users• week 1(Mon-Sat) : 500 check-ins over 14 stores • 80 on the Champs Elysées flagship store• 60 „mayors‟ elected• mayor status changed hands everyday in 6 participating stores• approx. 100 shares on Facebook and Twittersome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 76
  • 64. 9. tour de France 905 people saved the Tour de  521people rewarded with France 2012 list badge on locations based on lists users received notifications each time they passed 1/5th of badges unlocked on the Champs-Elysées by one of the locations in the lists in order to act on tips some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 77
  • 65. 10. video training/teaching/evangelisationhttp://orange-business.tv> [Fr] 5 minutes with Pr. Audenard http://bit.ly/5minaudenard> [Fr] social engineering in social networks - part 1 / part 2 / part 3 / part 4some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 78
  • 66. what social media platform for what message? picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann http://oran.ge/slides> 4. proposed tool mappingsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 79
  • 67. trivia, quizzes, entertainment, what tool for what purpose? contests, , in-depth content, gamification, CRM trivia, quizzes, coupons, exclusive entertainment, offers, serious contests, gaming gamification, CRM twitter coupons, exclusive hard selling offers, serious gaming links to contentt, Q&A, linking via hard selling, in- groups, networking, depth content partnershipsfacebook lead generation content, content trivia, infographics events, live hard selling keynotes linkedin blogging link-baiting lead generation lead (consulting or generation similar) (B2B) hard selling,, Corporate hard selling wordpress content slideshare some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 80
  • 68. tentative mapping of social media toolspersonal & European view fun ? (SEO?) niche universal (corporate & b2b) in-depthsome rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 81
  • 69. thank you
  • 70. interact with us online@orange http://www.facebook.com/orangehttp://live.orange.com http://slideshare.net/orange some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media 83
  • 71. Yann A. Gourvennec > since 2008, head of internet, orange business services > 2005-06/2007, innovation principal, orange business services > 2003-06/2005, alliance partner manager, france telecom > 1999 – 2002 - director e-business: france telecom teleconferencing services > 1997 - 1999 – consultant, Internet, marketing & information systems, cap gemini > 1995-1997 – internet marketing consultant, unisys europe > 1992-1995 – business systems manager, unisys europe > 1988-1992 – business systems manager, unisys france > 1985-1988 – account executive, philips France my research available online at: http://visionarymarketing.com/ @ygourven some rights reserved cc 2012, Orange – Yann Gourvennec - web, digital & social media