Citgi preso 12-6-10_final


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Citgi preso 12-6-10_final

  1. 1. National ClickItToGiftIt! DayDecember 23, 2010<br />
  2. 2. ClickItToGiftIt! <br />Total gift card spending is expected to reach $24.78 billion*<br />Gift cards remain the most requested holiday gift<br />Gift cards have topped consumers’ wish lists 4 years in a row<br />More than half of all online shoppers plan to purchase gift cards this holiday season! <br />More consumers are planning to shop online this year – 41 percent compared to last year’s 33 percent!<br />
  3. 3. ClickItToGiftIt! <br />What is ClickItToGiftIt? <br />Procrastinators! <br />Who is participating <br />Easy, safe and convenient<br />Benefits to Retailers<br />ClickItToGiftIt! on the Web<br />
  4. 4. What is ClickItToGiftIt! Day?<br />Creating a buzz around last-minute gifting<br />Many Retailers are declaring December 23rda new shoppers’ holiday to celebrate the Web’s ability to make our lives easier <br />Enables Retailers to extend the shopping cutoff date to guarantee delivery of a gift by Christmas<br />ClickItToGiftIt! Day was conceived by the digital gifting company CashStar to raise awareness of digital gift cards<br />Retailers will offer eGift Cards on their websites, and consumers can see the full list of participating Retailers along with great deals and incentives at<br />3<br />
  5. 5. ClickItToGiftIt! <br />Target Audience: Procrastinators<br />Last-minute shoppers fall into two categories: <br />The classic procrastinator who does not have a plan, a budget nor a deadline. They view Christmas in the abstract – it looms out there somewhere, and they can always go shopping tomorrow. <br />The second type is the rational procrastinator who feels that procrastination pays. They look for last-minute discounts and deals. They are more responsive to last-minute incentives and discounts.<br />Everyone shows signs of one or the other of these types of behavior. eGift Cards appeal to each group for different reasons. <br />3<br />
  6. 6. ClickItToGiftIt! <br />Who is participating?<br />Household-name Retailers across a broad spectrum of products and services, including:<br />Gap<br />Williams-Sonoma<br />The Home Depot<br />Consumers<br />CashStar, the digital gifting and incentives company, initiated the effort to promote the benefits of highly personalized eGift Cards to Retailers and consumers<br />Endorsed by:<br />
  7. 7. ClickItToGiftIt! Participating Retailers<br />
  8. 8. ClickItToGiftIt! <br />Easy, safe and convenient<br />It couldn’t be easier to send an eGift Card<br />Securely log onto a participating Retailer’s eGift Card page or select from the Retailers on<br />Select a card design or upload your own photo and write a personal message. Then, select your denomination and send date and…<br />ClickItToGiftIt!<br />Recipients get the eGift Card via email on the date the sender chooses<br />Senders receive confirmation that their gift has been received<br />Digital gifting is the definition of convenience<br />Gift right up to the last minute – from the comfort of your home, shop well past the shipping deadline for physical gifts and plastic gift cards<br />
  9. 9. ClickItToGiftIt! <br />Benefits to Retailers<br />Last-minute holiday shoppers will reward your brand with loyalty for being a convenient resource<br />Digital gift cards generally have a higher face value than plastic, and play perfectly to procrastinator behavior<br />Keep sales that would otherwise go to retailers like Amazon in the final holiday shopping days with the only personalized last-minute gifting option<br />Add one, possibly two, full shopping days to your holiday season by making shipping deadlines a non-issue<br />Ensure you receive maximum exposure for your digital offering by participating in the inaugural ClickItToGiftIt! day<br />
  10. 10. ClickItToGiftIt! On the Web<br />@ClickItToGiftIt<br />#CITGI<br />#LastMinGift<br /><br />Facebook<br />