Citgi preso 12-6-10_final
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Citgi preso 12-6-10_final Citgi preso 12-6-10_final Presentation Transcript

  • National ClickItToGiftIt! DayDecember 23, 2010
  • ClickItToGiftIt!
    Total gift card spending is expected to reach $24.78 billion*
    Gift cards remain the most requested holiday gift
    Gift cards have topped consumers’ wish lists 4 years in a row
    More than half of all online shoppers plan to purchase gift cards this holiday season!
    More consumers are planning to shop online this year – 41 percent compared to last year’s 33 percent!
  • ClickItToGiftIt!
    What is ClickItToGiftIt?
    Procrastinators!
    Who is participating
    Easy, safe and convenient
    Benefits to Retailers
    ClickItToGiftIt! on the Web
  • What is ClickItToGiftIt! Day?
    Creating a buzz around last-minute gifting
    Many Retailers are declaring December 23rda new shoppers’ holiday to celebrate the Web’s ability to make our lives easier
    Enables Retailers to extend the shopping cutoff date to guarantee delivery of a gift by Christmas
    ClickItToGiftIt! Day was conceived by the digital gifting company CashStar to raise awareness of digital gift cards
    Retailers will offer eGift Cards on their websites, and consumers can see the full list of participating Retailers along with great deals and incentives at www.ClickItToGiftIt.com
    3
  • ClickItToGiftIt!
    Target Audience: Procrastinators
    Last-minute shoppers fall into two categories:
    The classic procrastinator who does not have a plan, a budget nor a deadline. They view Christmas in the abstract – it looms out there somewhere, and they can always go shopping tomorrow.
    The second type is the rational procrastinator who feels that procrastination pays. They look for last-minute discounts and deals. They are more responsive to last-minute incentives and discounts.
    Everyone shows signs of one or the other of these types of behavior. eGift Cards appeal to each group for different reasons.
    3
  • ClickItToGiftIt!
    Who is participating?
    Household-name Retailers across a broad spectrum of products and services, including:
    Gap
    Williams-Sonoma
    The Home Depot
    Consumers
    CashStar, the digital gifting and incentives company, initiated the effort to promote the benefits of highly personalized eGift Cards to Retailers and consumers
    Endorsed by:
  • ClickItToGiftIt! Participating Retailers
  • ClickItToGiftIt!
    Easy, safe and convenient
    It couldn’t be easier to send an eGift Card
    Securely log onto a participating Retailer’s eGift Card page or select from the Retailers on www.ClickItToGiftIt.com
    Select a card design or upload your own photo and write a personal message. Then, select your denomination and send date and…
    ClickItToGiftIt!
    Recipients get the eGift Card via email on the date the sender chooses
    Senders receive confirmation that their gift has been received
    Digital gifting is the definition of convenience
    Gift right up to the last minute – from the comfort of your home, shop well past the shipping deadline for physical gifts and plastic gift cards
  • ClickItToGiftIt!
    Benefits to Retailers
    Last-minute holiday shoppers will reward your brand with loyalty for being a convenient resource
    Digital gift cards generally have a higher face value than plastic, and play perfectly to procrastinator behavior
    Keep sales that would otherwise go to retailers like Amazon in the final holiday shopping days with the only personalized last-minute gifting option
    Add one, possibly two, full shopping days to your holiday season by making shipping deadlines a non-issue
    Ensure you receive maximum exposure for your digital offering by participating in the inaugural ClickItToGiftIt! day
  • ClickItToGiftIt! On the Web
    @ClickItToGiftIt
    #CITGI
    #LastMinGift
    www.ClickItToGiftIt.com
    Facebook