Stone SoupWeary travellersEmpty pot, stonesPique interest, encourage participation
Break down the ingredients of this storydeliverable (the thing they set out to make) = soupcreative thinking – con artist, griftercreated a shared experience for the whole villageUX Moral of the story…Strive to be that guy with the stone who teaches people how to contribute and collaborate. Always leave clients with something more than your final report.
Talk more about shared experiences[show video]How many people remember madge and Palmolive in one form or another?Campaign ran for 27 years (1966-1992) in many countries world wide.Tilly in Germany, Marissa in Finland, and Francoise in France.UPA conference reaction…Shared experiences are entry points:Provide touch points, integration points, interest, investment, and COMMON LANGUAGEWays for people to relate to one another.Could also create new ways for people to relate to technology or information.
STEP BACKHow do clients and stakeholders relate to us? Through our deliverables – those things we were commissioned to make.But are our deliverables the definition of what our profession is?HOLISM – the idea that all properties of a given system cannot be determined or explained by its component parts alone. Instead, the system as a whole determines in an important way how the parts behave.Neatly summarized in Artistotle’s Metaphysics: “The whole is more than the sum of its parts” What I’m saying with this soup thing with a side of Holism is…It is the responsibility of UX professionals to address all experiences that surround our techniques, tools methodologies, deliverables, etc.While we have been commissioned to provide usability recommendations or to create an ecommerce interface that will decrease cart abandonment, does that report or those wireframes/mockups represent what UX is?USER EXPERIENCEThink about: As we work toward creating a good experience for end users, what other experiences do we create along the way?When you deliver a report is there an experience around that? What will be remembered? What feelings did you create surrounding that report? What shared experiences did you create in the organization?Build experiences over the course of your work (around artifacts).Workshop examples: do your videos go viral?Bathroom postersReports near coffee makersLunch and learnsStuff on wallsVisibility / Exposure to UX is one part (like seeing the Madge commercial)How people feel about that exposure is another part. How do they internalize it? How do they recommunicate it?
OBSERVE CORPORATE CULTURE…Culture is so pervasive but so difficult to see. Look around…what do you see? What do workspaces look like? What deliverables are being passed around? What interactions do coworkers have?How do they choose to communicate and WHY???Essentially, learn about stakeholders…as if you were doing an ethnography.
KNOW THY STAKEHOLDERShow do you create new ways for Stakeholders to engage with your work???Start by understanding them!Brainstorm: who are stakeholders (shout out!)
Workshop summary Created personas for stakeholders
Rachel HinmanTesting - How many test their test before conducting on users?How many test deliverables? How many peer review?(5 min report test)
AGILE IS GREATER THAN WATERFALL (a case study)Think about the experience a SWD has with UX in a waterfall environmentUX hands down an edict in the form of UI specs and mockups and we say “build this”. And then we do usability testing and present results that tell them how poorly they interpreted the edicts.Agile levels the playing field (we’re all equal and simultaneous players on the same team) and it provides more opportunity for people to encounter and feel good about our skills.
Engage people with your skills.allow entry points into your meeting/deliverables/conversations(Spencer example)Stop talking about process and deliverables and start talking about peopleStop educating and start learning(don’t make them come to us…meet them on their turf)
What kind of soup are you making for clients? If we stick with what we know (building experiences and making deliverables usable), we can be successful at building trust, which leads to buy in, support, and inevitably, a good end-user experience.
PERCEPTION TRUMPS TRUTH.Your work doesn’t amount to anything if it is not perceived as having value to the people who paid for it. With all our skills in observation, communication, design, organization, analysis, etc. what can we do to improve working relationships and make people feel good about encounters with us and our work?
TO BE WORTHY OF TRUST…what are you doing to achieve this?I hear a lot of complaints, with good cause, but when I ask this question…
The workshop was 8 hours and we spent a lot of time thinking about how to repurpose techniques in a creative way. The goal of the workshop was not to present a definitive way of doing things that works for everyone in all cases. Goal was to inspire, share, invoke thought, encourage discussion so we can look at our methods, tools, techniques and products of our work in a new light and maybe even teach each other something.
My attempt to share the conference: notes on slideshare