GE498-ECI, Lecture 2: Creativity and innovation

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GE498-ECI, Lecture 2: Creativity and innovation

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GE498-ECI, Lecture 2: Creativity and innovation

  1. 1. Enterprise Collaboration and Innovation Support Systems (GE/ IE 498 ECI): Creativity and Innovation Xavier Llora Illinois Genetic Algorithms Lab & National Center for Supercomputing Applications University of Illinois at Urbana-Champaign xlLo: a@uiuc. edu
  2. 2. o n‘. a Where did we leave it? — Course structure and grading - I want to learn about your background ~ Two innocent exercises - Something to watch GE ‘l[ 475. [C Ear mg EC-CI? Xavier Lluré in Spring 2007
  3. 3. o n‘. a What will be do today? - Review the lessons we learned from the exercises of the previous lecture - Explore creativity blocks - What were your answers to the open questions? ~ Creativity and innovation - Some homework GE ‘l[ 4 $5 [C Ear mj EC-CI? Xavier Lloré in Spring 2007
  4. 4. o n‘. a Two innocent exercises (I/ II) - Exercise 1: Using only four strokes, and without lifting the pen, connect all the dots l. 1iL'l1;i| Michulio l 1W-H. T’l. 'l). (('Iltr| ., Ten Speed Press. 1W-8| GE ‘l[ 475. [C Ear mg EC-CI? Xavier Lloré in Spring 2007 4
  5. 5. Two innocent exercises (I/ II) Can you do it again only with 3 strokes? GE. -‘IE 493 [Cl Spring 2oo7 Xarvler Lion! 0 Spring 2007 5
  6. 6. ,; ;a; -3: Two innocent exercises (I/ II) GEJIE 498 ECI Spring 2007 Xavier Llfli 0 Split! IW7 6
  7. 7. o u‘. o Why was this exercise tricky? ° Adams, J . L.( 1986). “Conceptual blockbusting: A guide to better ideas Reading, MA: Adisson-Wesley. * Creativity blocks Perceptual — Emotional Cultural/ environmental — Intellectual/ expressive “E 9l[ 475. [C Eur ng ZCIZIV Xavier Llora -L1 Spring 2007
  8. 8. o n‘. o Perceptual blocks — Types of blocks - Stereotypes: seeing what is familiar Isolating the problem — Delimiting the problem too closely ~ Inability to have multiple views of the problem ~ Saturation "E ‘l[ 415. [C Eur ng ZCICIV Xavier Llora in Spring 2007
  9. 9. Perception Tricks Are the horizontal lines parallel or do they slope? http : / / www. washburn . edu/ cas / psychology/ pmacdona ld/ percept iontricks . html ii 2;-J7 Xavier Llora iL‘- Spring 2007 W
  10. 10. Perception Tricks Is the left center circle bigger? httpz / /ww'w. washburr. . edufcas. /psycho1oqy/ pmacdonaId/ perceptzontricks . html GE-‘IE 498 [Cl Sprng Z007 Xavier Llora 4 Spring 2007 10
  11. 11. 0 0". Perception Tricks http : // en . wikipedia . org/ Viki/0ptica1_i11us. i.on GE. -‘ll: 493 EC! Spring 2007 Xavier upré 0 Spring 2007 :1
  12. 12. o n‘. o Emotional blocks - Sigmund Freud (May 6, 1856-September 23, 1939) Austrian neurologist and the co-founder of the psychoanalytic school of psychology. Key elements: Unconscious - Repression Transference Dream interpretation r. .. 3-; , Sexual desire i” I ‘ - Freud < (1 minute, oversimplified explanation) -» Id: instinctive part A — Ego: Social aware Superego: moral referee Repression or neurosis GE WE 475. [C SN rig ZCIZIV Xavier Llara -L1 Spring 2007
  13. 13. o 1‘. o Emotional blocks - Types of blocks — Fear of mistakes — Inability to tolerate ambiguity — Premature judgment Inability to incubate Change as a problem or an addiction Relation between fantasy and reality Si 9 it -135. [C Snr rig 203.7 Xavier Llor'a -8 Spring 2007
  14. 14. Cultural and environmental blocks - Taboos (language usage, people interaction. ..) - Fantasy and reflections as marginal poor-valued activities - Children can play, adults cannot - Social pressure (remember your high school times? ) - Plato acknowledge intuition; Descartes swiped it under the rug (too much brain, no heart) - Tradition is good (change is evil) - Capitalism (money can fix anything) GE/ IE 498 ECI Spring 2007 Xavier Llora 1.1 Spring 2007 14
  15. 15. o n‘. a Intellectual and expressive blocks - Language (visual, rhetoric, formal. ..) - Language as responsible for the wiring of your brain (Feral children, Francois Truffaut's 1970 film L'Enfant Sauvage) - Language and it expressive boundaries - Assumptions for free (remember the bounding box in the dots exercise? ) - Catastrophic: “The exact formulation is the only way to go” GE ‘l[ 475. [C Ear mg EC-CI? Xavier Llura -L1 Spring 2007
  16. 16. Two innocent exercises (II/ II) - Exercise 2: Write down your answers to — Creativity is. .. - Innovation is. .. — What do I do to be more creative/ innovative? - BTW, did you entry your thoughts about the talks? - So, what is your take on the questions above? GE/ IE 498 ECI Spring 2007 Xavier Llora -33 Spring 2007 I6
  17. 17. Two real-examples - Text production — By hand (middle ages monks) - Revolution (Gutenberg's press) — Typewriter — Digital computers - Word processors and PCs - Automobile: Henry Ford ‘‘If I had asked people what they wanted, they would have said faster horses. ” GE/ IE 493 ECI - Spring 2007 Xavier Llora -3: Spring 2007 17
  18. 18. What is creativity? - Definitions: — My Mac: “The use of imagination or original ideas, especially in the production of artistic work. ” - Wikipidea: “Creativity (or creativeness) is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts. ” — Google: - “Creativity is the ability to solve problems that are worth solving. It is the ability to create knowledge. Creativity is subject-specific: it is the meta-knowledge of how to solve a specific class of problems. So there is no such thing as raw, undifferentiated creativity. ” GE/ IE 493 ECI - Spring 2007 Xavier Llora -3: Spring 2007 I8
  19. 19. What is creativity? - Definitions: - Google: ~ “Generating and sharing ideas is everyone's job. ” ~ “The production of previously non-existent information. All new items of information are based on preceding ones, and they are new because they restructure the preceding items and/ or insert foreign informational elements ("noises") into them. ” o “The fact that endlessly the past is blended with the possible in order to make new units of reality. ” - “A measure of an artist's command over the tension in an artwork. ” o “An increasingly rare crime. ” Cr: ‘l[ 4 %E. [C Ear mj EC-CI? Xavier Llora in Spring 2007 ‘Q
  20. 20. o u‘. o Let's break it down in to pieces - Imagination « Mental process - Ideas (original ideas) - New associations among existing ideas - Problem solving oriented (What about Jackson Pollock, Salvador Dali, Edgar Degas? ) - Problems worth to solve (Who decides? ) - Only possible in presence of a problem (What about activities? ) - Sharing! (social process) - Iterative process (old gets revamp into something new) - Reality construction - A criminal activity! - Diversity! !! (dancing and tomato chunks) ”: 9l[ 433 [C SN rig 2:07 Xavier Llara -0 Spring 2007 20
  21. 21. o n‘. o Levels — Individual activity - How we can boost individuals creativity - Group activity If it can be boosted in individuals, why not to boost it in groups - Social component - Creativity and its diffusion processes ": ‘l[ 413 [C Eur rig ZCICIV Xavier Llura in Spring 2007 21
  22. 22. o n‘. a Creativity and innovation? — Let's make one distinction ~ Creativity: Create a new idea, concept, or association, from pre- existing or specifically created ones. - Innovation: “Creativity + commercialization = innovation" GE ‘l[ 475. [C Ear mg EC-CI? Xavier Llura -L1 Spring 2007
  23. 23. What will we do in the next lecture? - Explore some models of creativity and innovation - Run a group brainstorming to define your projects - Review this week question GE/ IE 493 ECI Spring 2007 Xavier Llora vm Spring 2007 23
  24. 24. Something to think about - Read the definitions of creativity again. Think about blockbusting. - Homework: Discus in the DISCUS communities system the post about what assumptions can you identify in each of these definitions. Feel free to bring other definitions to the table for discussion. GE/ IE 493 ECI Spring 2007 Xavier Llcira 1.1 Spring 2007 24

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