Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Fall 2012 information culture - e commerce
1.
2. Basic History
• Founded in November 2008
• Owned by ThePoint.com
• Started in Chicago, grew to NY and Toronto
• By 2010, they served 150 markets (or more)
3. Business Model
• Each day Groupon adds “one” deal to their
page for each market.
• If enough buy the deal, then the deal is on. If
not, no one gets the deal.
• Allegedly, this protects the business by
allowing them to treat the deal as “quantity
discounts”
• Groupon takes up to half the amount paid for
the deal.
4. So where did they go wrong?
• No buyer data is collected.
• Greed.
• Groupon’s “loan quick-fix”