Internet marketing   6 step approach to online promotion made easy
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Internet marketing 6 step approach to online promotion made easy

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What exactly is internet marketing all about? Well, to understand Internet Marketing, first let's break it up and explore - ...

What exactly is internet marketing all about? Well, to understand Internet Marketing, first let's break it up and explore -
Marketing is the process of communicating the value of a product or service to customers. To be more precise marketing is all about what you say and how you say it when you want to explain how awesome your product or service is and why people should buy it.

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  • 1. WSI DIGITAL WEB SOLUTIONS Internet Marketing 6 Step Approach To Online Promotion Made EasyEmail - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 2. WSI DIGITAL WEB SOLUTIONSWhat exactly is internet marketing all about? Well, to understandInternet Marketing, first lets break it up and explore –Marketing is the process of communicating the value of a productor service to customers. To be more precise marketing is all aboutwhat you say and how you say it when you want to explain howawesome your product or service is and why people should buy it. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 3. WSI DIGITAL WEB SOLUTIONSThe Internet is a global system of interconnected computernetworks that use the standard Internet protocol suite to servebillions of users worldwide. Again to be more precise - It is anetwork of networks connecting millions of computersworldwide. Now, here is the distinction. Internet is a medium ofcommunication whereas Marketing is a process. Combining boththese we get the buzzword "Internet Marketing". How simple?Isnt it but thats not the case, this buzzword has a lot of intricatedetails, methods, functionalities, techniques and strategies thatmake it the buzzword it is.. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 4. 905 231 2107 WSI DIGITAL WEB SOLUTIONSInternet marketing is the process of marketing (generallypromotion) of products or services over the Internet. Broadlyspeaking there are two major forms:Search Engine MarketingSocial Media MarketingOne might think of pay per click, banner advertising, emailmarketing, affiliate marketing etc as different from these twoforms but the truth is that you talk of any form and they are a subclass or inherited form of any of the above two major forms. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 5. 905 231 2107 WSI DIGITAL WEB SOLUTIONSAll in all, since it internet marketing is a form of marketing itshould have a defined process and life cycle so that the ultimatemarketing goal is achieved. That is the reason why we havedevised a Six Step Internet Marketing approach:DiscoveryIn this phase, company’s “e-profile” is discovered and analyzed tounderstand the current state of business and Internet marketingrequirements. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 6. 905 231 2107 WSI DIGITAL WEB SOLUTIONSInternet Business Analysis (IBA)The IBA is a “big picture” view of how the marketing solutions canspecifically help an organization to meet their internet marketingneeds. This phase determines what suite of services a companycan benefit most from, and how best to maximize their operatingbudget. Clear goals for the future growth of the company andwhat to expect from the overall marketing campaign is alsoestablished in this phase. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 7. 905 231 2107 WSI DIGITAL WEB SOLUTIONSBuildIn the build phase, a closer look at the existing web assets (if any)is taken and then based on that a custom plan is developed toestablish web presence. The best websites are clean, elegant, andclutter-free. And today’s modern website is not just a receptacleof information; it’s a living, breathing, interactive portal to acompany. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 8. 905 231 2107 WSI DIGITAL WEB SOLUTIONSImplementThis is where the internet marketing plans are put into action andthe campaign goes “live.” The internet marketing service providerwill be with you every step of the way. But don’t think their jobends there. Testing is a crucial component of implementation, andthey need to thoroughly test each phase of your campaign beforerelease. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 9. 905 231 2107 WSI DIGITAL WEB SOLUTIONSMeasureMeasuring of results is crucial. This phase involves the use ofadvanced web analytics tools to monitor the campaign and trackwhich components are driving the best results. In this stage of theLifecycle, the goal is to track and measure the digital marketingstrategy to ensure it is helping you achieve your business goals. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 10. 905 231 2107 WSI DIGITAL WEB SOLUTIONSManage ResultsIn this phase, the campaign results are analyzed with respect tothe benchmarks established earlier in the process. Are the resultsmeasuring up? What areas can be worked upon what areas coulduse a different approach?Remember, internet marketing is not a rocket science. It is asimple, strategic and judicious approach on marketing yourproducts and services and promoting your web assets on theinternet. It is indeed a powerful marketing tool but should beused with utmost care. Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 11. 905 231 2107 WSI DIGITAL WEB SOLUTIONSAbout WSI Digital Web SolutionsWSI Digital Web Solutions is a Toronto based Internet Marketingcompany. They offer Search Engine Optimization (SEO), SocialMedia Optimization (SMO), Web Design, Pay Per Click, LocalSearch Optimization, Mobile Marketing and Email Marketing inToronto, GTA, Mississauga, Scarborough, Markham, RichmondHill, Pickering, Ajax, Whitby and Oshawa (Durham Region). Theyhave been providing innovative Internet marketing solutions forclients around the world since the mid 1990s. For moreinformation visit - http://www.wsidigitalwebsolutions.com/ Email - britney@wsidigitalwebsolutions.com Contact No : 905 231 2107 135 Gillett Drive, Ajax, Ontario, L1Z 0C1
  • 12. 905 231 2107 WSI DIGITAL WEB SOLUTIONS THANKS Local WSI Office: WSI Digital Web Solutions 135 Gillett Drive, Ajax Ontario, L1Z 0C1 905 231 2107 info@wsidigitalwebsolutions.com britney@wsidigitalwebsolutions.comwww.wsidigitalwebsolutions.com