The consumer mortgage and real estate market is swiftly gaining momentum. Consumers have regained confidence and financial stability. At the same time, real estate markets have reset and stabilized at affordable values, while mortgage rates are remaining at historic low rates. These trends are whipping up the perfect storm for the next mortgage boom.

1. Digital Marketing
Strategies for emerging mortgage and home equity markets

2. Perfect (Digital)
Storm Emerging

3. Mortgage & Home Equity Market
The consumer mortgage and real estate market is swiftly
gaining momentum.
Consumers have regained confidence and financial stability.
At the same time, real estate markets have reset and
stabilized at affordable values, while mortgage rates are
remaining at historic low rates.
These trends are combining to whip up the perfect storm for
an impending mortgage boom. But, that’s not all...

4. Consumers have moved online
Yes, the mortgage and home equity market is heating up, but
you can’t pull the 2000-2008 playbook off the shelf and run it
again. Consumers have made a radical shift online.
Watch Walmart close down stores in deference to Amazon.
Cable channels, like HBO and ESPN, struggle to move to paid
digital models to battle Netflix. Meanwhile, financial service
products like insurance and small business loans are approved
and funded in a blink (click) of an eye.

5. What’s Your Plan?

6. Overview
Market Trends
Savvy Consumers
Marketing Platforms
Compelling Economics
Kaleidico Offerings

7. Market Trends

8. Housing equity values has returned to 2005-2007 levels

9. Home prices steadily climbing back to 2000-2006 levels

10. Shortage in rental inventories, while homes for sale inventory is very low

11. Yields on low-risk, high value mortgages are at historic lows

12. Mortgage rates continue to hold at historic lows

13. Something's about
to boom.

14. Savvy Consumers

15. Consumer Behavior Trends
Desktop to Mobile
Voice to Data and Video
Bundled to Fragmented

16. Strategic Digital Responses
Everything must be, at a minimum, mobile responsive and
probably should be mobile adaptive.
Consumers hate voice (telesales) driven experiences. Live
chat data and video experiences are the new call centers.
Your content must be micro, mobile, and ubiquitous. Bite-size,
portable, and everywhere consumers might spend 30-60
seconds in between distractions.

17. Consumers demand
quick, frictionless
experiences.

18. Marketing Platforms

19. Faster to launch
Powerful yet affordable cloud-based platforms and
architectures allow for us to set up new businesses and
business profit-centers at lightening speeds.
Allowing us to test, scale or discard new entrepreneurial and
intrapreneurial innovation on a continual basis.
Creative destruction and innovation S-curve lifecycles are
quickening.

20. Simpler to integrate
Building powerful marketing platforms and automations are
increasingly an exercise in snapping together best in breed
point solutions.
We regularly weave together content management, email and
marketing automation, and customer acquisition and
relationship management platforms in a simple web launch.

21. Don’t blow your
marketing budget
on technology

22. However, performance is trickier
The secret is to leverage these innovations in cloud-based
platforms and best-in-class point solutions to quickly stand up
minimum viable products (marketing platforms) and saving
the majority of your marketing budget on consumer
acquisition.
Getting consumers’ attention has become harder and more
expensive. If you want a competitive ROIs:
Invest in the consumer’s attention.

23. Save it for
marketing with
technology

24. Compelling Economics

25. Leverage digital and platforms
Quickly build online platforms, leveraging proven technology
and familiar UI/UX patterns to deliver credible and
trustworthy experiences to consumers.
In financial services, unique and compelling experiences are
more about making the process simple, while consistently
fulfilling expectations.
These factors make delivering a new or revised platform
faster and more affordable.

26. Rapid growth hacking
Lead generation and user acquisition is the secret sauce of
mortgage growth. However, this activity is growing in
complexity, but not necessarily in cost.
It’s no longer sufficient to call your favorite mortgage lead
provider, open a call center, and start originating millions.
Gaining consumer attention (and holding it long enough to
originate a mortgage) requires a diverse graph of marketing
and remarketing campaigns that all point back to you.

27. Real-time performance metrics
No mortgage company or operation attracts the same
consumer audience. And although there are many proven
strategies and execution frameworks that we know work, the
ability to test, measure, adjust, and scale or cut is critical.
Understanding the criticality of implementing with immediate
visibility into your marketing campaigns is not only important
to speeding up success, but prevents you from blowing
through your marketing budget with little to show for it.

28. Digital platforms
increase margins

29. Kaleidico Offerings

30. Proven experience
in financial services

31. More than services. We
consistently create value.
2000-2004 - DeepGreen Bank from startup to acquisition to
LightYear Capital
2004-2008 - Lead management software provider to the
largest mortgage banks: IndyMac Bank, American Home
Mortgage, New Century, PHH Mortgage
2010-2015 - Quizzle from startup to acquisition by Bankrate
2014-Current - Continue to grow financial service practice

32. Digital framework
that consistently
delivers results

33. Digital Strategy & Modeling
Are you in the early stages of building a mortgage company or
ramping up your operations for the emerging market?
Kaleidico can assist you in building a strategic plan and
modeling your marketing plan as well as projecting your
expected outcomes.
Our models and data are built on aggregate data sets being
revealed, in most cases, by currently running campaigns.

34. Traffic Generation
In the new digital world, no business operation survives long
without web traffic. But, with so many options and venues,
consumer attention continues to fragment, making it harder
to attract and capture.
Kaleidico is actively working on audience development in the
online financial services market. We know, test, and discover
new traffic generation opportunities (and dead ends) every
single day. We bring that knowledge to your business.

35. Lead Generation &
User Acquisition
Getting consumers’ attention is one thing, but you don’t make
money unless you can capture and lead them to do business
with you--hopefully, more than once.
Kaleidico is unique in its focus on generating more than just
oddball advertising and pretty pictures, everything we create
has a purpose and must culminate in a new customer.
As we say, “It isn’t beautiful unless it works beautifully.”

36. Lead Management Strategy
Our heritage draws from our early innovation in lead
management software, automating high volume, intelligent
lead routing in very large call centers.
We have a deep understanding of what helps an Internet lead
and online consumer close with you after their initial inquiry.
Kaleidico can help you build the strategy and implement the
proven techniques to turn your marketing budget into new
customers and revenue.

37. Lead Nurturing Strategy &
Execution
Not every lead closes. Or do they?
Less than 25% of Internet leads are “sales ready.” Only 2-5%
of those leads will close in the first contact. However, 50% of
those leads will close--somewhere.
You must ensure that your marketing strategy and execution
includes a strong lead nurturing program to keep you in the
game and relevant to those consumers in decision mode.

38. Full-service,
industry expert,
marketing agency

39. Contact Us
hello@kaleidico.com
313.566.4849
www.Kaleidico.com/mortgage