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Wesley Yuhn 
Chief Sales Officer 
ACH Direct Processing DBA 
ACHDP.com 
Tampa, FL.
Is Pay Per Call Advertising the 
Same as Pay Per Click? 
With all the fancy new methods of contacting people, advertising your services 
and products and getting people’s attention, is Pay per Call any less 
complicated and expensive than Pay per Click? 
If you are the advocator of the old school of marketing through television, 
radio and print, you’ll be familiar with the pay per call ads as those that end 
with “the next 500 callers will get xxx free”. These ads have been running 
since the 1950s.
Pay Per Call For Mobile Devices 
Pay per call for mobile devices are designed to inspire without using gimmicks. 
Additionally, these mobile marketing ads work to increase sales leads for 
business2business as well as direct marketing to consumers. 
This is something that the television ads are unable to do.
Benefits of Pay per Call Advertising 
ROI – Focused and measurable advertising 
You can target specific demographics or combinations of specific 
demographics such as combining area, age and gender 
Pay per Call conversion to sales is 2 times of what outbound lead 
generation calls produce 
Pay per Call reaches an interested consumer immediately
Inbound vs. Outbound Lead Calling 
Pay per Call is an inbound calling campaign in which only those 
interested in your product are going to be calling. Compared to 
outbound lead calling, this methodology avoids the delays from the 
moment that your sales department gets the lead until they are able to 
actually talk to the party who may no longer be interested.
Expert Views on Click2Call & Pay Per Call 
Advertising 
According to one of the top experts in Click2Call and Pay Per Call Advertising 
as a mobile marketing strategy, Wesley Yuhn , “Click2Call works hand in hand 
with Pay per Call advertising. In many cases, they are basically the same but 
they can be separated into campaigns with each supporting the other. In the 
highly competitive world of virtual marketing, companies need to consider 
budgeting for as many types of advertising as the wallet allows, especially those 
that support each other.”
Which Products and Services Are Most 
Suitable to Pay Per Call? 
Education industries including text books, certification and college 
courses and supplies for educators 
Health and Welfare industries including medical devices, pharmaceutical 
supplies and pain relievers 
Insurances 
Personal Computer and Tech Support 
Home services including home health care assistants, plumbers, 
electricians, contractors and interior decorators 
Branded products that consumers are familiar with such as Delonghi 
coffee makers, Kitchen Aid products and Black and Decker tools 
Travel industries including airline tickets, travel and tour services 
Rehabilitation services for drug or alcohol abuse
Thankful Message 
Wesley Yuhn would like to thank you for watching 
this short presentation. 
Follow Wesley Yuhn on Twitter to keep updated 
with his latest technologies. Find his twitter link 
below: 
https://twitter.com/WesleyYuhn1 
Know more about Wesley Yuhn at: 
http://www.wesleyyuhn.com/
Thankful Message 
Wesley Yuhn would like to thank you for watching 
this short presentation. 
Follow Wesley Yuhn on Twitter to keep updated 
with his latest technologies. Find his twitter link 
below: 
https://twitter.com/WesleyYuhn1 
Know more about Wesley Yuhn at: 
http://www.wesleyyuhn.com/

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Wesley Yuhn Pay Per Call Vs Pay Per Click

  • 1. Wesley Yuhn Chief Sales Officer ACH Direct Processing DBA ACHDP.com Tampa, FL.
  • 2. Is Pay Per Call Advertising the Same as Pay Per Click? With all the fancy new methods of contacting people, advertising your services and products and getting people’s attention, is Pay per Call any less complicated and expensive than Pay per Click? If you are the advocator of the old school of marketing through television, radio and print, you’ll be familiar with the pay per call ads as those that end with “the next 500 callers will get xxx free”. These ads have been running since the 1950s.
  • 3.
  • 4. Pay Per Call For Mobile Devices Pay per call for mobile devices are designed to inspire without using gimmicks. Additionally, these mobile marketing ads work to increase sales leads for business2business as well as direct marketing to consumers. This is something that the television ads are unable to do.
  • 5. Benefits of Pay per Call Advertising ROI – Focused and measurable advertising You can target specific demographics or combinations of specific demographics such as combining area, age and gender Pay per Call conversion to sales is 2 times of what outbound lead generation calls produce Pay per Call reaches an interested consumer immediately
  • 6. Inbound vs. Outbound Lead Calling Pay per Call is an inbound calling campaign in which only those interested in your product are going to be calling. Compared to outbound lead calling, this methodology avoids the delays from the moment that your sales department gets the lead until they are able to actually talk to the party who may no longer be interested.
  • 7. Expert Views on Click2Call & Pay Per Call Advertising According to one of the top experts in Click2Call and Pay Per Call Advertising as a mobile marketing strategy, Wesley Yuhn , “Click2Call works hand in hand with Pay per Call advertising. In many cases, they are basically the same but they can be separated into campaigns with each supporting the other. In the highly competitive world of virtual marketing, companies need to consider budgeting for as many types of advertising as the wallet allows, especially those that support each other.”
  • 8. Which Products and Services Are Most Suitable to Pay Per Call? Education industries including text books, certification and college courses and supplies for educators Health and Welfare industries including medical devices, pharmaceutical supplies and pain relievers Insurances Personal Computer and Tech Support Home services including home health care assistants, plumbers, electricians, contractors and interior decorators Branded products that consumers are familiar with such as Delonghi coffee makers, Kitchen Aid products and Black and Decker tools Travel industries including airline tickets, travel and tour services Rehabilitation services for drug or alcohol abuse
  • 9. Thankful Message Wesley Yuhn would like to thank you for watching this short presentation. Follow Wesley Yuhn on Twitter to keep updated with his latest technologies. Find his twitter link below: https://twitter.com/WesleyYuhn1 Know more about Wesley Yuhn at: http://www.wesleyyuhn.com/
  • 10. Thankful Message Wesley Yuhn would like to thank you for watching this short presentation. Follow Wesley Yuhn on Twitter to keep updated with his latest technologies. Find his twitter link below: https://twitter.com/WesleyYuhn1 Know more about Wesley Yuhn at: http://www.wesleyyuhn.com/