This slideshow is from a Twitter seminar by Wayne Bishop (owner of Arbutus Software, Inc. and creator of JointContact.com) and Mark McLaren (owner of McBuzz Communications LLC), both partners at Web 2.0 Media Group, a Seattle, WA, organization dedicated to spreading the word about the Web 2.0 social media movement through education and participation. <b>Twitter Seminar Summary</b> Interested in learning why everyone's talking about Twitter? This seminar will give you a comprehensive introduction to Twitter, one of today's hottest Web 2.0 social media technologies. In our two hour seminar you'll see first-hand how to get started with Twitter! Additional topics will include: * How it works, who is using it and how it's being used * Twitter's advantages over other types of communication * Current trends and what they mean for business * Using Twitter to make an impact <b>What is Twitter?</b> Twitter is a new "micro-blogging" technology: part blog, part instant message - allowing users to send out short messages that can be read through websites, desktop applications or mobile devices. It has all the characteristics of other successful Web 2.0 social networking technologies: free, easy to use, lets people network and share, works best when you invite all your friends, can be used to brand or promote, and it integrates with a number of other Web 2.0 services like Facebook and Joint Contact. Originally intended as a fun way to keep in touch with friends by answering the question, "What are you doing?" Twitter has quickly evolved into a multi-faceted communications platform that could have a dramatic impact on how you promote and manage your business. <b>Who Should Attend</b> Those interested in learning about Twitter / Web 2.0 / social media and how they can be used to help promote and manage their business. Our material is designed for people who are new to Twitter, but we address questions that apply to all types of businesses and all levels of social media experience, including privacy and security.

1. Introducing Twitter Wayne Bishop, Owner Arbutus Software Inc. [email_address] Mark McLaren, Owner McBuzz Communications LLC [email_address]

4. The Basics of Twitter

5. But First… Web 2.0

6. What is Web 2.0? Delicious.com

8. “ Network Effects” Value increases as membership and usage increase.

10. Web 2.0 Influencers

11. Web 2.0 Influencers on Twitter

12. Twitter is Web 2.0 to a “Tee”

13. Exponential Growth Market share of website visits up 500% in July, 2008, compared to 2007. Useful statistic? Many users are on desktop clients, mobile devices and instant messaging. As of July 2008, over 2,200,000 registered accounts.

14. Micro-blogging What are you doing? and… What has your attention?

15. Who to follow? Think of delicious

16. What to say? Listen first

17. Twitter favorites What’s important? Share

18. Twitter Serendipity? Tweetup and Meetup

19. Twitter search

20. Twitter alerts

21. Twitter traffic monitoring

22. Twitter search – 3 rd party

23. Twitter tagging

24. Twitter tagging

25. Why Twitter Works

26. The Inbox

27. The Timeline

36. Break

37. Trends with Twitter

38. Distribute Timely News

39. Location and Status

40. Promote a Launch or Post

41. Press Release or Announcement

42. Build Community

43. Customer Relations: Dell

44. Customer & Employee Relations: Zappos

45. Twittering For Business?

53. Introduction to Twitter Wayne Bishop, Owner Arbutus Software Inc. [email_address] Questions? Mark McLaren, Owner McBuzz Communications Inc. [email_address]