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Launching A Startup V2
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Launching A Startup V2

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  • Transcript

    • 1.  
    • 2. Launching a start-up in Germany / How to get VC funding Monte Miersch Baku, 28.03.2009
    • 3. MIKESTAR.com
      • MIKESTAR is transporting the Social Gaming Trend Karaoke from the consoles world into the Web.
      • Product description:
      • Users can select from hundreds of songs, play them in a web browser and record their own performance.
      • Recordings can be shared with the community. Furthermore MIKESTAR contains a contest area, in which users can mess in singing against each other.
    • 4. SCEE Market potential Research Bravo, 2007 Online-Karaoke as killer application in growth market of „Casual Games“
    • 5. How to earn money Four strong revenue streams assure sustainability
    • 6.
      • Personality of founders!
      • Innovation / Strategic competitive advantage
      • USPs
      • High potential to grow
      • M a rket barriers for competitors
      • Usage for customers
      • Realistic approach and plausibility
      • Exit story
      • Risk profile
      Investment criterias
    • 7.
      • Consulting for VC funding
        • Get them on board, a s BA maybe
      • N etworking
        • Barcamps and more
      • Talk! Talk! Talk!
      Get help Don‘t do everything on your own
    • 8. Financing
      • BUSINESS ANGELS
      VENTURE CAPITAL PUBLIC LOAN PROGRAMS INDUSTRY
    • 9.
      • 1. Crash of Stock Markets
        • Company valuations are going down
        • Less exit channels
      • 2. Overestimation of traffic importance / ad revenues
        • Forecasting too high last months / years
      • 3. Stronger selection
        • Only the best are chosen
        • But still copycats with proofed models
        • Transaction-based! business models
      Current situation
    • 10.
      • Start early!
        • You have to and SHOULD talk to many investors
        • Decide wisely
        • Don‘t look only on the money
      • R aise as much money as possible at the beginning
        • Especially these days
      General stuff Investors will let you wait to get best out of the deal
    • 11. Example from Germany
      • Volume: 270 Mio. EUR
      • Investors: Germany, KfW, BASF, Telekom, Siemens etc.
      • Focus: Innovative High-Tech companies within seed phase
      • Investments: Up to 500 TEUR per company
      • plus: financial engagement from founders required
      • and from at least one additional investor / BA
      • Coaching: Hands-on-Support by a coach
    • 12.
      • R&D-based companies with „incubated technology“
      • „ small company“ in the sense of the EU, located in Germany
      • Not older than a year
      • Technology Know-how from founders
      • Seed financing enough for at least proof of concept or prototype
      HTGF Target Group Innovative Technology Topics
    • 13. Investment decision Process of Selecting
    • 14.
      • VCs proof concept, market, technology etc.
        • Help them!
        • Show your strengths
        • Don‘t hide weaknesses – explain how to reduce
        • Ask other invests to share experience
      • Letter of Intent
        • Definition of time period and content
      • Investor is your friend, not your enemy
      Due diligence Once again: Talk!
    • 15.
      • Management Team
      • Focused Goals
      • Budgeting
      • Documentation
        • IT
        • Processes
      • Legal Due Diligence
      • Market / Commercial Due Diligence
      Due diligence due diligence Have at least a fall back solution
    • 16. Contact MIKESTAR GmbH Gluckstr. 53a 22081 Hamburg Germany Monte A. Miersch [email_address] T +49 40 7930 4352 M +49 171 9988 198

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