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Launching a start-up in Germany / How to get VC funding Monte Miersch Baku, 28.03.2009
MIKESTAR.com <ul><li>MIKESTAR is transporting the  Social Gaming Trend Karaoke  from the consoles world into the Web.  </l...
SCEE Market potential Research Bravo, 2007 Online-Karaoke as killer application in growth market of „Casual Games“
How to earn money Four strong revenue streams assure sustainability
<ul><li>Personality of founders!  </li></ul><ul><li>Innovation / Strategic competitive advantage </li></ul><ul><li>USPs </...
<ul><li>Consulting for VC funding </li></ul><ul><ul><li>Get them on board, a s BA maybe </li></ul></ul><ul><li>N etworking...
Financing <ul><li>BUSINESS ANGELS </li></ul>VENTURE CAPITAL PUBLIC LOAN PROGRAMS INDUSTRY
<ul><li>1. Crash of Stock Markets </li></ul><ul><ul><li>Company valuations are going down </li></ul></ul><ul><ul><li>Less ...
<ul><li>Start early! </li></ul><ul><ul><li>You have to and SHOULD talk to many investors </li></ul></ul><ul><ul><li>Decide...
Example from Germany <ul><li>Volume: 270 Mio. EUR </li></ul><ul><li>Investors: Germany, KfW, BASF, Telekom, Siemens etc. <...
<ul><li>R&D-based companies with „incubated technology“ </li></ul><ul><li>„ small company“ in the sense of the EU, located...
Investment decision Process of Selecting
<ul><li>VCs proof concept, market, technology etc. </li></ul><ul><ul><li>Help them! </li></ul></ul><ul><ul><li>Show your s...
<ul><li>Management Team </li></ul><ul><li>Focused Goals </li></ul><ul><li>Budgeting </li></ul><ul><li>Documentation </li><...
Contact MIKESTAR GmbH Gluckstr. 53a 22081 Hamburg Germany Monte A. Miersch [email_address] T  +49 40 7930 4352 M   +49 171...
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Launching A Startup V2

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  • Transcript of "Launching A Startup V2"

    1. 2. Launching a start-up in Germany / How to get VC funding Monte Miersch Baku, 28.03.2009
    2. 3. MIKESTAR.com <ul><li>MIKESTAR is transporting the Social Gaming Trend Karaoke from the consoles world into the Web. </li></ul><ul><li>Product description: </li></ul><ul><li>Users can select from hundreds of songs, play them in a web browser and record their own performance. </li></ul><ul><li>Recordings can be shared with the community. Furthermore MIKESTAR contains a contest area, in which users can mess in singing against each other. </li></ul>
    3. 4. SCEE Market potential Research Bravo, 2007 Online-Karaoke as killer application in growth market of „Casual Games“
    4. 5. How to earn money Four strong revenue streams assure sustainability
    5. 6. <ul><li>Personality of founders! </li></ul><ul><li>Innovation / Strategic competitive advantage </li></ul><ul><li>USPs </li></ul><ul><li>High potential to grow </li></ul><ul><li>M a rket barriers for competitors </li></ul><ul><li>Usage for customers </li></ul><ul><li>Realistic approach and plausibility </li></ul><ul><li>Exit story </li></ul><ul><li>Risk profile </li></ul>Investment criterias
    6. 7. <ul><li>Consulting for VC funding </li></ul><ul><ul><li>Get them on board, a s BA maybe </li></ul></ul><ul><li>N etworking </li></ul><ul><ul><li>Barcamps and more </li></ul></ul><ul><li>Talk! Talk! Talk! </li></ul>Get help Don‘t do everything on your own
    7. 8. Financing <ul><li>BUSINESS ANGELS </li></ul>VENTURE CAPITAL PUBLIC LOAN PROGRAMS INDUSTRY
    8. 9. <ul><li>1. Crash of Stock Markets </li></ul><ul><ul><li>Company valuations are going down </li></ul></ul><ul><ul><li>Less exit channels </li></ul></ul><ul><li>2. Overestimation of traffic importance / ad revenues </li></ul><ul><ul><li>Forecasting too high last months / years </li></ul></ul><ul><li>3. Stronger selection </li></ul><ul><ul><li>Only the best are chosen </li></ul></ul><ul><ul><li>But still copycats with proofed models </li></ul></ul><ul><ul><li>Transaction-based! business models </li></ul></ul>Current situation
    9. 10. <ul><li>Start early! </li></ul><ul><ul><li>You have to and SHOULD talk to many investors </li></ul></ul><ul><ul><li>Decide wisely </li></ul></ul><ul><ul><li>Don‘t look only on the money </li></ul></ul><ul><li>R aise as much money as possible at the beginning </li></ul><ul><ul><li>Especially these days </li></ul></ul>General stuff Investors will let you wait to get best out of the deal
    10. 11. Example from Germany <ul><li>Volume: 270 Mio. EUR </li></ul><ul><li>Investors: Germany, KfW, BASF, Telekom, Siemens etc. </li></ul><ul><li>Focus: Innovative High-Tech companies within seed phase </li></ul><ul><li>Investments: Up to 500 TEUR per company </li></ul><ul><li>plus: financial engagement from founders required </li></ul><ul><li>and from at least one additional investor / BA </li></ul><ul><li>Coaching: Hands-on-Support by a coach </li></ul>
    11. 12. <ul><li>R&D-based companies with „incubated technology“ </li></ul><ul><li>„ small company“ in the sense of the EU, located in Germany </li></ul><ul><li>Not older than a year </li></ul><ul><li>Technology Know-how from founders </li></ul><ul><li>Seed financing enough for at least proof of concept or prototype </li></ul>HTGF Target Group Innovative Technology Topics
    12. 13. Investment decision Process of Selecting
    13. 14. <ul><li>VCs proof concept, market, technology etc. </li></ul><ul><ul><li>Help them! </li></ul></ul><ul><ul><li>Show your strengths </li></ul></ul><ul><ul><li>Don‘t hide weaknesses – explain how to reduce </li></ul></ul><ul><ul><li>Ask other invests to share experience </li></ul></ul><ul><li>Letter of Intent </li></ul><ul><ul><li>Definition of time period and content </li></ul></ul><ul><li>Investor is your friend, not your enemy </li></ul>Due diligence Once again: Talk!
    14. 15. <ul><li>Management Team </li></ul><ul><li>Focused Goals </li></ul><ul><li>Budgeting </li></ul><ul><li>Documentation </li></ul><ul><ul><li>IT </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><li>Legal Due Diligence </li></ul><ul><li>Market / Commercial Due Diligence </li></ul>Due diligence due diligence Have at least a fall back solution
    15. 16. Contact MIKESTAR GmbH Gluckstr. 53a 22081 Hamburg Germany Monte A. Miersch [email_address] T +49 40 7930 4352 M +49 171 9988 198
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