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Philips-PR -activity【飞利浦公关活动方案】
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Philips-PR -activity【飞利浦公关活动方案】
1.
2004 飞利浦照明中国路政机构公关推广活动策划案 2004
年 4 月 22 日
2.
3.
活 动 背
景
4.
5.
6.
7.
8.
9.
10.
活 动 方
案
11.
“ 方案一:希望的见证”
12.
13.
14.
15.
16.
17.
活 动 计
划 \第一日 晚宴 18:30 分组沟通 讨论 15:30 ~ 16:30 研讨会结束 15:30 会间茶歇 14:30 ~ 14:40 专业研讨会开始 13:30 午餐 12:00 ~ 13:00 来宾酒店迁到 入住 8:00 ~ 11:30 南 昌 2004 年 5 月 26 日 周三 活动安排 时间 地点 日期
18.
活 动 计
划 \第二日 晚餐 18:30 到达酒店 18:00 希望小学 B- 酒店 16:00 ~ 18:00 发车回酒店 16:00 希望小学 B 捐赠活动 15:00 ~ 15:40 希望小学 A- 希望小学 B 13:00 ~ 15:00 发车 ( 下午活动开始 ) 13:00 午餐 12:00 ~ 12:40 希望小学 A 捐赠活动 11:00 ~ 11:40 酒店 - 希望小学 A 9:30 ~ 11:00 发车 ( 上午活动开始 ) 9:30 早餐 8:30 ~ 9:00 南昌 - 希望小学 2004 年 5 月 27 日 周四 活动安排 时间 地点 日期
19.
活 动 计
划 \第三日 注 : 当日越野吉普由专业司机驾驶 , 来宾可尽享一路山村景色 晚餐 17:30 酒店迁到 入住 16:30 ~ 17:00 到达当地酒店 16:00 景德镇 - 婺源(紫阳镇) 15:20 ~ 16:30 到达景德镇 休息 15:00 ~ 15:20 九江 - 景德镇 12:30 ~ 15:00 午餐 休息 11:30 ~ 12:30 南昌 - 九江 9:30 ~ 11:30 发车 9:30 早餐 8:30 ~ 9:00 南昌—昌九高速—九江—九景高速—景德镇—婺源(紫阳镇) 5 月 28 日 周五 活动安排 时间 地点 日期
20.
活 动 计
划 \第四日 注 : 当日越野吉普由来宾亲自驾驶 , 专业人员负责驾驶指导和引路 , 来宾可真正享受山村驾驶乐趣 晚餐 18:00 返回紫阳镇 16:00 ~ 17:00 晓起就地游览 15:00 ~ 16:00 汪口—晓起 14:30 ~ 15:00 汪口就地游览 13:30 ~ 14:30 李坑 - 汪口 12:30 ~ 13:30 午餐 11:30 ~ 12:30 李坑就地游览 10:30 ~ 11:30 紫阳 - 李坑 9:30 ~ 10:30 发车 9:30 早餐 8:30 ~ 9:00 婺源(紫阳镇 )— 李坑—汪口—晓起) 5 月 29 日 周六 活动安排 时间 地点 日期
21.
22.
23.
24.
25.
26.
27.
传 播 策
略 新闻、专访、深度稿配合活动,贯穿整个过程, 专业研讨会 活动暖场 参观希望小学 活动高潮 1 第一天 自驾车乡村行 活动高潮 2 第二天 第三天 第四天 新闻、专访、深度稿配合活动,贯穿整个过程,
28.
“ 方案二:城市的见证”
29.
30.
31.
活 动 计
划 \第一日 晚宴 18:30 分组沟通 讨论 15:30 ~ 16:30 研讨会结束 15:30 会间茶歇 14:30 ~ 14:40 专业研讨会开始 13:30 午餐 12:00 ~ 13:00 来宾酒店迁到 入住 8:00 ~ 11:30 三亚 2004 年 5 月 26 日 周三 活动安排 时间 地点 日期
32.
活 动 计
划 \第二日 到达酒店 21:00 市政点 A- 酒店 20:30 ~ 21:00 市政照明点视察 ( 飞利浦专业人员讲解 ) 20:00 ~ 20:30 酒店 - 市政照明点 A 19:30 ~ 20:00 发车 ( 市政视察 ) 19:30 晚餐 18:00 ~ 19:00 返回酒店 18:00 亚龙湾游览(续) 13:00 ~ 17:00 午餐 12:00 ~ 13:00 亚龙湾游览 9:00 ~ 12:00 早餐 8:30 ~ 9:00 亚龙湾游览 三亚飞利浦 照明市政点 视察 2004 年 5 月 27 日 周四 活动安排 时间 地点 日期
33.
活 动 计
划 \第三日 注 : 当日越野吉普由来宾亲自驾乘 , 专业人员负责驾驶指导和引路 , 来宾可真正享受海滨驾驶乐趣 晚餐 18:00 博鳌海滨游览 14:30 ~ 17:30 休息 14:00 ~ 14:30 午餐 13:00 ~ 14:00 酒店迁到 入住 12:30 ~ 13:00 三亚 - 博鳌 9:30 ~ 12:30 发车 9:30 早餐 8:30 ~ 9:00 三亚—博鳌 5 月 28 日 周五 活动安排 时间 地点 日期
34.
活 动 计
划 \第四日 注 : 当日越野吉普由专业司机驾驶 , 来宾可尽享一路海滨景色 抵达三亚 来宾赴机场回程 14:30 博鳌—三亚 12:30 ~ 14:30 午餐 11:30 ~ 12:30 博鳌海滨游览 9:30 ~ 11:30 发车 9:30 早餐 8:30 ~ 9:00 博鳌—三亚—活动结束 5 月 29 日 周六 活动安排 时间 地点 日期
35.
36.
37.
38.
传 播 策
略 新闻、专访、深度稿配合活动,贯穿整个过程, 专业研讨会 活动暖场 参观市政照明工程 活动高潮 1 第一天 自驾车海滨行 活动高潮 2 第二天 第三天 第四天
39.
项 目 支
持
40.
41.
42.
43.
活 动 预
算
44.
活 动 预
算
45.
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