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The Bravofly Group (2012)


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The Bravofly Group: sites, mission and future developments.

The Bravofly Group: sites, mission and future developments.

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  • 1. The Bravofly Group 10 September 2012
  • 2. About Us:The Bravofly Group is the leader in Europe in the travel, tourism and leisure industries.Set up in May 2004 on the initiative of its two founding members, the Bravofly Group is today one ofthe main European players in the online travel industry. The sites are available in 8 languages ​(soon tobe 11) and allow the consumers to book flights, package holidays, hotels, car hire, cruises, ferries andrestaurants.Bravofly uses the latest technology to provide consumers with simple, customised solutions. Byintegrating all the features into one system, Bravofly allows customers to choose and book the trip theywant at the best prices in an easy and quick way.In particular, the innovative flight search platform used by Bravofly is the only system in Europe thatallows consumers to search for, compare and book flights offered by both low cost and traditionalairlines in a simple, transparent way, offering unique features such as searching by price.The Bravofly Groups headquarters is in Chiasso, Switzerland.
  • 3. The Mission: • To offer consumers the possibility to choose and book their trips with the best price for their needs. • To ensure ease of use, security and support, both while choosing and after the purchase with innovative technologies. • To be the leading site in Europe for information and booking for all leisure services, beginning with travel. THE WEBSITES Searching for flights, hotel bookings, car rental and package holidays , , , ,,,,,,, Tour Operators for package holidays Comparing all the deals and discounts , Cruise bookings Flight bookings for agencies and corporate travel, , Social network for restaurant reservations Observatory for monitoring fuel prices Travel Club for luxury holidays Trips to amusement parks
  • 4. Milestones: 2004 Foundation with capital of €50,000, two founders and one employee Sale of first flight 2005 Introduction of traditional flights (CRS) First internal customer service with four people 2006 Bravofly translated into four languages ​for the European market 2007 Introduction of the search engine for hotels Completion of the internationalisation process and a new office in Switzerland 2008 Introduction of the “Find a Deal” and “Search by Price” features Start of the sale of car rental services 2009 Start of the sale of package holidays Launch of the sale of the combinations of flights from different airlines 2010 Start of the sale of cruises in conjunction with Launch of the first App for iPhone and iPad Acquisition of an interest by AXA Private Equity and other financial investors Launch of the sale of Dynamic Packages (“Pacchetti Dinamici”) on Introduction of the Fly Box onto the Italian market 2011 and become part of the Bravofly group Entrance into Russian market with Launch of Volagratis application for Nokia and Android Launch of site in Hungarian ( 2012,, and become part of the Bravofly Group
  • 5. The Numbers: Bravofly sites are growing rapidly in Europe with a strong position in Italy and France and emerging positions in the United Kingdom, Germany, Austria, Northern Europe, Spain, Hungary and Russia. Each month, the group sites as a whole generate: Over 12,000,000 individual visitors per month Over 75,000,000 page views Over 26,000,000 flight searches And there are: Over 4,000,000 registered users and subscribers to the Weekly Newsletter More than 1,000,000 app downloads Over 400,000 fans on Facebook
  • 6. and, package holidays, hotel, car hireand tourist guides
  • 7. Flights: Bravofly offers a single, simple search and booking system for over 400 airlines (including both low cost and traditional carriers): with a single search, you can book a flight. On the home page, all you need to do is insert your departure airport, destination and the date and the best price for your chosen period is displayed immediately. After the search, you can see a table with the best value combinations: if you can be flexible on dates, often just moving your departure or return by a few days can save you money.
  • 8. Flights, the filters for searching: For a more targeted search, filters have been created which, when used together, make it possible to: •Identify the maximum price you are willing to pay for a flight that suits your needs •Choose the time of day you prefer to depart •Choose the most convenient departure and arrival airports •Select an airline •Where possible, select the class of travel and even special territorial continuity tarriffs.
  • 9. Flights, the “Find a Deal”:Those in search of the cheapest flight who can be flexible will find the Find a Deal tool extremely useful.Bravofly has developed this to allow everyone to find the cheapest travel solution by processing over 26million searches carried out every month on Bravofly sites.Alternatively it is possible to select the maximum amount that you wish to spend for your flights in order todecide where and when you could fly within the means of your budget.
  • 10. Combined flights and special offers: Bravofly is the only search engine that offers users flights where the outward and return journeys are operated by different airlines. This is a distinctive feature of Bravofly that multiplies the travel options available to end users, who can then take their pick from many possibilities according to timetabling or budget requirements. Bravofly has a whole section dedicated to Special Offers. In this section, currently only available on, you can see all the best deals Bravofly makes available to its customers thanks to exclusive arrangements with the major airlines. Any of these Special Offers will also be visible when carrying out a normal search on if you have chosen to depart a few days either side of the offer dates.
  • 11. Package Holidays: The latest product, which at the moment has only been developed for the Italian site, has an area dedicated solely to the best offers from the major tour operators. It is also possible to build customised and convenient flight and hotel solutions using the Dynamic Packages (“Pacchetti Dinamici”): a system which allows the customer to create their very own tailor-made package by combining flights and hotels to suit their needs. A system has been introduced that allows users to select a flight from and choose from over 250,000 hotels.
  • 12. Hotels: On Bravofly sites, you can choose the hotel for your leisure or business trip from over 250,000 hotels worldwide offered by the leading hotel reservations providers on the Web. Bravofly also offers advanced search methods for hotels, allowing users to find the most suitable hotel very easily. You can choose a hotel based on parameters such as price, distance from the centre or other points of interest in the city, description of rooms and services. Reviews from other users who have already stayed at these places and have expressed an opinion about the service offered are also available.
  • 13. Car Hire: In order to organise your trip quickly and easily, Bravofly offers users the possibility to book a low cost rental car from major providers such as Sixt, Europcar, Avis and Hertz with the lowest price guaranteed, discounts of up to 15% and other services such as a worldwide assistance telephone number and a small deposit at booking time.
  • 14. Tourist Guides: This section of the website offers free downloadable tourist guides of the most-searched destinations. The guides are both useful and easy to read, with specific tips about the city, events, advice about where to eat and sleep and the beauty spots.
  • 15. Other Sites of the Bravofly Group
  • 16. Package holidays: and is one of the largest travel agencies in Italy that offers users a simple way to book their package holidays. makes it possible to search and compare package holiday offers from many of them major tour operators and build customised and convenient flight and hotel solutions. The site offers other information, including tips and content generated by the user, thanks to the collaboration with Trip Advisor. uses the latest technology to make it possible to search and compare package holiday offers from many of them major tour operators and build customised and convenient flight and hotel solutions. The search engine of package holidays supports
  • 17. The first site dedicated to cruises in Italy, boasting contacts with the largest Italian and foreign cruise companies: Costa Crociere, Msc Crociere, Norwegian Cruise Line, Royal Caribbean and others, in order to offer the Italian market a complete overview of the world of cruises, from 3-star ships to the most luxurious vessels. A site that is very easy and fast to use, thanks to a new search engine updated daily to ensure the latest offers from cruise companies are always available.
  • 18. This is a social network (only available in Italian) where users share their favourite restaurants by voting for them and adding reviews and comments, deciding the success of the restaurant itself in the eyes of the community and also offering the opportunity to book. 2011 also saw the publication of the Spagoguida, the first restaurant guide originating from the Web, with comments and reviews from users. With the application for the iPhone and Android it is possible to search for restaurants in the surrounding area and review them in real time.
  • 19. is a travel club that offers its members a selection of hotels and holidays in the most luxurious locations all over the world. Twice-weekly the site advertises a hugely discounted offer (available for a limited period of time) for 4 and 5 star hotels, agriturismos, resorts and other ideas for unique and sought after holidays.
  • 20. e Designed for travel agencies, Volagratis PRO offers a free unique and professional system to operators within its sector, which allows them to obtain commission on flights, hotels and package holidays as well as many other useful features. Volagratis BIZ offers a system that responds to the needs of any agencies who would like to reduce the costs of business travel whilst at the same time maintaining a high standard of quality and professionalism.
  • 21. is an online platform monitoring fuel prices at individual petrol stations thanks to the constant updates by the users themselves. Through the site and the free application for the iPhone and Android, the user can locate the cheapest petrol station in their vicinity and upload the fuel prices to the website in order to keep the platform as updated as possible.
  • 22. is the site that compiles all the deals and offers of purchasing groups and other commercial operators, presenting them in a uniform manner all on one site. Users can customise the homepage and newsletter according to their personal preferences and tastes. This way they can keep an eye on the best offers from a specified city without having to check through the numerous offers published every day.
  • 23. is a site dedicated to fun. On the site it is possible to organise a trip in one of the best amusement parks in Italy, combining the entrance ticket with the booking of a hotel. Perfect for the family as well as friends and couples, is the latest innovative product to be added to the portfolio of the Bravofly Group and is dedicated to those who want to have fun. The innovative system allows the user to combine the best solutions of park + hotel at the most convenient price. But that’s not all: soon there will also be the best acquariums and theme parks in Italy available, still with the possibility to combine your booking with a hotel, thereby not spending a fortune.
  • 24. Bravofly Applications: Since June 2010 Bravofly has also offered the ability to search, compare and book flights to “mobile” users. In the iTunes App Store you can download the Bravofly applications for the iPhone and iPad, which in a short space of time allow you to search, use filters, choose your preferred flight, look at all the details and complete the booking in a simple and secure way. The application is also available for the Nokia phone in the Ovi Store. And now owners of an Android smartphone can download the Volagratis application from the Android Market and book your flight on the go. February 2012 saw the release of the new applications, Volagratis Plus and Bravofly Flights Plus, exclusively for the iPhone, iPad and iPod. This latest app comes more complete with more functions and it is possible to search and book flights, follow the progress of your flight and receive a €20 voucher upon download. Recently, thanks to our collaboration with Google, Bravofly launched the application Volagratis Pilot. Available free from the Chrome Web Store, Volagratis Pilot is a game that allows participants to put themselves in the shoes of a pilot. This application is good fun and easy to use and is another demonstration of the efforts of Bravofly in always wanting to keep up with the times.
  • 25. Social Network of Bravofly: Bravofly talks openly with all its users, even through some of the most diverse social networks. The Facebook Volagratis page is growing rapidly into an enormous success and is a place to meet clients, for those with a passion for travel to discuss their experiences and to discover the latest news from Volagratis. Recently other features have been introduced that allow fans of Volagratis to book their own flight, hotel or package holiday directly through Facebook. Facebook fan pages have also been opened for, and Also, , e have dedicated fan pages and in total the Bravofly Group has more than 400,000 “likes”. Bravofly can also be found on other major social networking sites such as Twitter, Pinterest, Google Plus, Flickr, LinkedIn and Foursquare.
  • 26. L’osservatorio: The Volagratis Flight Observatory (“L’Osservatorio Volagratis”) conducts research into the whole flight, holiday and cruise sectors, analysing the phenomenon of choosing and purchasing flights, both in its quantitative dimensions and in the interpretation of the scenarios and trends of this new way of travelling, in constant evolution. The Observatory (only in available in Italian) makes use of a large amount of data extracted from 15 million searches made each month by Bravofly site users, and was set up in 2004 as a result of the need to provide users and the media with accurate, detailed information, as well as an overview of the low-cost phenomenon. Articles from the Observatory can be found at the following address:
  • 27. Press Office:Andrew BuswellEmail: andrew.buswell@bravofly.comTel: (0044) 02035297118