1. Expanded Core Financial Services and the
Prepaid Consumer-Overdraft, Credit,
Savings, Remote Deposit Capture
Terri Ferrise
Vice President of Financial Services
Cachet Financial Solutions
The Power of Prepaid, NBPCA’s Annual Congress
Friday, June 28, 2013
© 2013 Network Branded Prepaid Card Association
Jeff Lewis
Vice President, General Manager,
Financial Services
InComm
Trent Sorbe
CEO
First View
Scott Johnson
Vice President
Product and Strategy
Galileo Processing
Steve Parento
Vice President, Global Prepaid
Product Development

2. Thank You To Our Sponsors
2
Presenting Sponsors
Supporting Sponsor Welcoming Reception Sponsor
Associate Sponsors
Founding Sponsors

3. 3
The information contained on these slides is considered the proprietary
Information of the Network Branded Prepaid Card Association (NBPCA). It
may not be distributed or reproduced without the expressed written
permission of an officer of the NBPCA.
The opinions expressed by the presenters during this presentation are
exclusively their own and subject to change.

4. An Evolving Demographic
• The “Debanked”
– Consumers who have chosen to leave or were
pushed out of traditional banking because of
increased checking account fees
– JPM: 70% of customers with less than $100,000 in
combined deposits and investments could be
unprofitable
– Estimated by JPM to be 5% of households

5. Beyond the Unbanked
• GreenDot (Time Magazine 2012)
– Average income of cardholders $45,000
– Almost twice as much as it was before recession
• Aite Group (March 2012)
– 43% of prepaid debit card users are Gen Y
– 34% have a college degree or higher
– 86% of Prepaid Cardholders had a checking
account in the prior year

6. Mainstreaming of Prepaid
Proliferation of Prepaid:
• Gift Cards
• Corporate-funded loyalty/rebate
• Payroll Cards
• FSA/Benefits Cards
Consumer anxiety about adoption and merchant
acceptance has been removed with assistance from
other forms of prepaid.

7. Resulting Consumer Expectations
• Do more for less
• More diverse demographic – broader needs
• Solve more than my POS transaction needs
• Debanked expect features and functionality
similar to checking
• GenY/Z expects more than a checking account

8. An Evolving Demographic
• The “Debanked”
– Consumers who have chosen to leave or were
pushed out of traditional banking because of
increased checking account fees
– JPM: 70% of customers with less than $100,000 in
combined deposits and investments could be
unprofitable
– Estimated by JPM to be 5% of households

9. Beyond the Unbanked
• GreenDot (Time Magazine 2012)
– Average income of cardholders $45,000
– Almost twice as much as it was before recession
• Aite Group (March 2012)
– 43% of prepaid debit card users are Gen Y
– 34% have a college degree or higher
– 86% of Prepaid Cardholders had a checking
account in the prior year

10. Mainstreaming of Prepaid
Proliferation of Prepaid:
• Gift Cards
• Corporate-funded loyalty/rebate
• Payroll Cards
• FSA/Benefits Cards
Consumer anxiety about adoption and merchant
acceptance has been removed with assistance from
other forms of prepaid.

11. Resulting Consumer Expectations
• Do more for less
• More diverse demographic – broader needs
• Solve more than my POS transaction needs
• Debanked expect features and functionality
similar to checking
• GenY/Z expects more than a checking account

12. An Evolving Demographic
• The “Debanked”
– Consumers who have chosen to leave or were
pushed out of traditional banking because of
increased checking account fees
– JPM: 70% of customers with less than $100,000 in
combined deposits and investments could be
unprofitable
– Estimated by JPM to be 5% of households

13. Beyond the Unbanked
• GreenDot (Time Magazine 2012)
– Average income of cardholders $45,000
– Almost twice as much as it was before recession
• Aite Group (March 2012)
– 43% of prepaid debit card users are Gen Y
– 34% have a college degree or higher
– 86% of Prepaid Cardholders had a checking
account in the prior year

14. Mainstreaming of Prepaid
Proliferation of Prepaid:
• Gift Cards
• Corporate-funded loyalty/rebate
• Payroll Cards
• FSA/Benefits Cards
Consumer anxiety about adoption and merchant
acceptance has been removed with assistance from
other forms of prepaid.

15. Resulting Consumer Expectations
• Do more for less
• More diverse demographic – broader needs
• Solve more than my POS transaction needs
• Debanked expect features and functionality
similar to checking
• GenY/Z expects more than a checking account

16. An Evolving Demographic
• The “Debanked”
– Consumers who have chosen to leave or were
pushed out of traditional banking because of
increased checking account fees
– JPM: 70% of customers with less than $100,000 in
combined deposits and investments could be
unprofitable
– Estimated by JPM to be 5% of households

17. Beyond the Unbanked
• GreenDot (Time Magazine 2012)
– Average income of cardholders $45,000
– Almost twice as much as it was before recession
• Aite Group (March 2012)
– 43% of prepaid debit card users are Gen Y
– 34% have a college degree or higher
– 86% of Prepaid Cardholders had a checking
account in the prior year

18. Mainstreaming of Prepaid
Proliferation of Prepaid:
• Gift Cards
• Corporate-funded loyalty/rebate
• Payroll Cards
• FSA/Benefits Cards
Consumer anxiety about adoption and merchant
acceptance has been removed with assistance from
other forms of prepaid.

19. Resulting Consumer Expectations
• Do more for less
• More diverse demographic – broader needs
• Solve more than my POS transaction needs
• Debanked expect features and functionality
similar to checking
• GenY/Z expects more than a checking account