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Grassroots activation credential 2011
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Grassroots activation credential 2011

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  • 1. Credential
  • 2. • Grassroots is founded in 2006 with the main business scope in BTL activities in a wide range which include activation, trade audit, merchandising, and event management• Grassroots is of a team of young and active activators all around Vietnam with the reach to all MT and GT channels nationwide• Innovation, creativity and effectiveness is the motto for GRT team to add value for clients’ brands
  • 3. What we do?Concept development of BTL activities Activation in MT & GT Merchandizing & AuditPromoter & Sales consultant Mystery Shopper Roadshow & Sampling POSM Display Production for POSM
  • 4. Why Grassroots Activation?
  • 5. Why Grassroots Activation? We place ourself in the shoes of our clients in order to make a gooddecision for the brands benefit. Quality service is the real value we bring to our clients. Our professional services = well organized network + well trained staff+ synergized flow in work and communication. Transparency and accuracy in providing quotations with competitivecost, commitment & integrity as primary principles We act as grassroots which help strongly support our client’s marketing treesVision
  • 6. Why Grassroots Activation? Knowledge and expertise in understanding the needs, providing insightof customer preferences. Deep understanding of Vietnamese culture and values. We have served hundreds of activation projects in auditing, bannerhanging, sampling, POSM, activation. We run the leading activation project at Unilever.Experience
  • 7. Why Grassroots Activation?Young, creative and dynamicManagement Board from MNCwe chose well trained and result oriented team membersTeams’ integration closely to clients’ brand strategy.Human resource concentration by frequently staff Training.People
  • 8. Our team Operation teamProduction team Logistic team Project executiveAccount service Project leader Management board Administrator Finance
  • 9. Our clients
  • 10. Working process Client briefing Account team Creative & Account team, Supported by OperationProposal & Presentation team, Design, Production Account team & Client Client approval Implementation Operation team, Logistic & Production team Evaluation & Report Project leader & Account team Feedback Marketing/Brand dept (client)
  • 11. How we well manage?
  • 12. How we well manage?
  • 13. What we’ve done?Brands Sampling Banner Audit PG Roadshow Event Others providingPOND’S  VASELINE     HAZELINE    SUNSILK  DOVE CLEAR  LIFEBUOY  KNORR CLOSE-UP P/S  OMO COMFORT  VIM SUNLIGHT  
  • 14. What we’ve done?Brands Sampling Banner Audit PG Roadshow Event Others providingNO1 CONDOM   VIB BANK TECHCOMBANK NUTIFOODPANASONIC SFONEROMANO HUGGIES CHIN-SU   TIẾN VUA  POCA MIRINDA 3 MIEN NOODLE CYVEE HAPI KIDS 
  • 15. What we’ve done? POND’S BA MASTER Provide Sales Consultant in MT (Co.op, Metro, BigC, others…) Start in 2006 to present, with over 300 staffsUNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 16. What we’ve done? BEAT PLAN - PROSKIN Audit & Supervision Retail Ambassadors (~600 RAs in NTW) Start from 2009 to presentUNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 17. What we’ve done? WORKSHOP WOMAN ASSOCIATION Conference & consultant about skin-care for woman in rural Executive in 2007-2008, GT 12UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 18. What we’ve done? TRIAL BOOTH ALCHEMY Launching Vaseline & Consultant, skin care (in MT) From 2008 – 2009, GT6UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 19. What we’ve done? VASELINE MEN – PG IN LINE Consultant in line (modern trade: Co.op, Metro, BigC) Jul 2010, Ho Chi Minh, Ha Noi, Hai Phong, Dong NaiUNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 20. What we’ve done? AUDIT VASELINE Audit display depend on quota of Vaseline in shop. Start in 2009, 3,000 shops in GT20UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 21. What we’ve done? VASELINE AURORA SAMPLING Introduce Vaseline Healthy White to Target Consumer Jun 2010, Ho Chi Minh & Ha Noi, 35.000 samplesUNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 22. What we’ve done? HANGING CLEAR BANNER Sample size: 8.500 Scope: GT16UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 23. What we’ve done? HANGING SUNSILK BANNER Sample size: 11.700 Scope: GT22UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy
  • 24. What we’ve done? KNORR - FOOD REDEMPTION 2009 – GT6 with over 50 chiefs 2010 phase 1, GT17 with over 500 chiefs and over 1,100 giftsUNILEVER | knorr p/s close-up omo comfort vim-sunlight
  • 25. What we’ve done? HANGING P/S BANNER Sample size: 9.750 Scope: GT34UNILEVER | knorr p/s close-up omo comfort vim-sunlight
  • 26. What we’ve done? HANGING CLOSE-UP BANNER Sample size 9,700 Scope: GT31, add-in poster & self-talkerUNILEVER | knorr p/s close-up omo comfort vim-sunlight
  • 27. What we’ve done? AUDIT COMFORT Sample size 19695 Scope: GT18UNILEVER | knorr p/s close-up omo comfort vim-sunlight
  • 28. What we’ve done? AUDIT VIM-SUNLIGHT Phase 1: GT6 with 9 distributors, 2000 shops Phase 2: GT6 in August 2009UNILEVER | knorr p/s close-up omo comfort vim-sunlight
  • 29. What we’ve done? VIB PROMOTION (LEAFLET DELIVERY) Phase 1: 400,000 in GT8 (Jan – Mar 2010) Phase 2: 130,000 in Ha Noi & Ho Chi Minh (Jun 2010)VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 30. What we’ve done? TECHCOMBANK (LEAFLET DELIVERY) In 2009, 2 phase with total 600,000 samples. At GT5 (350,000) and then GT3 (250,000).VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 31. What we’ve done? TIEN VUA NOODLE BANNER HANGING Sample size: 15,000 Scope: GT18VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 32. What we’ve done? CHIN-SU TOP-BOARD HANGING Sample size: 2,000 Scope: GT46VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 33. What we’ve done? TIEN VUA NOODLE SAMPLING D2D Sample size: 850,000 Scope: GT12VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 34. What we’ve done? SALE-FORCE IN STORE GT17 in North Vietnam From 2008 to present, head-count over 300 PGs.VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 35. What we’ve done? MIRINDA EVENT Hiphop, Cosplay contest September 2008VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 36. What we’ve done? POCA BANNER Sample size: 1.100 Scope: Ha Noi cityVIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 37. What we’ve done? COLGATE TOTAL (BANNER HANGING) Sample size: 1.000 July 2010 (In Ha Noi only)VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 38. What we’ve done? NO 1 CONDOM EVENT At restaurants in 7 key cities, for Condom communications from 2007 – 2008, phase 1 – 35 shows, phase 2 – 90 shows, phase 3 – 90 showsVIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 39. What we’ve done? HAPI KIDS SAMPLING In Ho Chi Minh city only Sample size: 90,000 samplesVIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 40. What we’ve done? I’M IN CYVEE, ARE YOU? Leaflet delivery with ample size: 60,000 July 2007, in Ho Chi Minh onlyVIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 41. What we’ve done? ROMANO LEAFLET DELIVERY Sample size: 380,000 Scope: GT7VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 42. What we’ve done? 5 SENSES DAY On Children day In Ho Chi Minh cityVIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA
  • 43. thank you