Grow your Association with an Online Knowledge Center
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A short slide deck outlining how a knowledge center or digital library can help an association increase membership, increase retention, build brand, and and relevancy in its industry.
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Grow your Association with an Online Knowledge Center
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- 5. Attendees Members Reference Materials Session Handouts Presentations Knowledge Abstracts Papers Center Public / Journals Hub Non- Members Recorded Webinars
- 6. 1. Be Discoverable 2. Control Access 3. Build Your Brand 4. Make Your Content Findable 5. Dynamic and Easy to Update 6. Let them Share 7. Integrate 8. Track and Understand
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- 21. Attendees Members ► ► ► ► ► Public / Non- Members
Editor's Notes
- Hi – I’m Tony Veroeven and thank you for joining me today. It’s great to see some familiar names. Thanks for spending some time with me.A few notes before we get started: The webcast will be about 20 minutes. It’s one way, so any questions you have: please email them to me or there will be an email sent immediately after this webcast with a form you can use for your questions. We are recording the session & will make it available through the “Big Ideas” section of our website. We will send you a link when it is ready.SurveyAgain, thank you for joining me and lets get started.
- During our time together, we will discuss common association objectives and goals. We’ll of course discuss Knowledge Centers and how they might be able to help your organizations Knowledge Centers can be different things for different groups. 8 Knowledge Center PrinciplesSo let’s get started.
- As an association you have many goals and objectives.You will see that I have listed a few of the most common objectives that I hear my clients talk about.There might be some in particular that you are focusing on or you might be working toward all of them.Either way, the question is how do you as an association achieve these goals?Valuable content that you have as an association might help….
- So what valuable content do you have?What would your members, attendees and even non members find value in having access to?How do you allow folks access to this content?
- So let’s talk about What a Knowledge Center is…It’s an online platform which allows associations to store , share and manage large bodies of educational content (such as abstracts, proceedings, journals, session handouts, technical papers, reference materials, standards, scholarly publications, books…..) all content can be stored in a single hub for housing all association content. From this centralized location content can be accessed by all users and an asset to the association for increased Conference attendees might look to find conference materialAssociation Members might be looking for reference material or Journal articlesAnd the public/Non members might come across the content and access it to make a decision on whether or not they would like to join the association or attend the next conference.
- Obviously making your content more findable through all search engines raises the awareness of your organization. Or if it is conference or meeting material you post, your Annual Meeting may now be more visible to those interested in your content and events. That could be a new attendee or member. It can obviously also help create more opportunities for revenue through the sale of content that was hard to find before.If you are anything like me, when you need to look something up, you immediately go to Google. Typically, I click on the URLS that appear early in the search, first half of the page. If is important that the knowledge center allows content to be findable and rise to the top. At Omnipress, provide each page with its own URL instead of a URL for each PDF. By having page by page URLs the content’s footprint is bigger and therefore more findable.
- Obviously making your content more findable through all search engines raises the awareness of your organization. Or if it is conference or meeting material you post, your Annual Meeting may now be more visible to those interested in your content and events. That could be a new attendee or member. It can obviously also help create more opportunities for revenue through the sale of content that was hard to find before.If you are anything like me, when you need to look something up, you immediately go to Google. Typically, I click on the URLS that appear early in the search, first half of the page. If is important that the knowledge center allows content to be findable and rise to the top. At Omnipress, provide each page with its own URL instead of a URL for each PDF. By having page by page URLs the content’s footprint is bigger and therefore more findable.
- So now your people have found your content…now you have the option to sell that content.Accessibility can be controlled with various e-commerce subscriptions based on user type, you might want to allow your members or conference attendees access to the content for free but then charge non members who come across the content. The system is very flexible you can all some pages be viewed free of charge but in order to view the entire document you need to pay. You can also start with one approach and always change down the road if it isn’t working for you.
- It is important that those accessing the site, recognize you and your association, with similar look, colors, images as your website or marketing pieces.
- Got thousands of pages of information?Advanced search with Metadata filtering (author name, subject, event, date…) allows users to drill down and find the content they are looking for, dynamic filtering capabilities allow the end user to sort filter and search documents without creating separate indices. This feature allows users to easily find content. Metadata filtering (author name, subject, event, date…) allows users to quickly drill down and find content they are looking for
- Easy to update and maintain. No need for to wait for your vendor partner to upload new content.Back end access to the site allows you to easily distribute revised content to attendees.Associations can directly manager content uploads and subscription access through an administrative customer portal. You can also send updates to users notifying them of changes to the site through an RSS feed.
- Users can easily share content with friends and followers through social media widgets, instantly growing your audience. The list you see on screen is only a small sampling of the social media tools users can use to share content. Allows the ability to share content with over 300+ social media widgets. People are influenced by people, so when you have members and attendees sharing your content with friends it might encourage others to check out your information and possibly join.
- KC can be integrated with AMS or registration allowing members single sign accessSingle sign on (SSO) and subscription management. Users will not have to remember multiple passwords and will be able to move seamlessly between systems with out reentering passwords and user information. The site is also integratable with your website so users can seamlessly go from the KC to the association website and not notice a change.
- Web analytics can identify which city/state/country users resideHow often content is viewed (month to month, year to year)Track specific papers being viewed down to the page Amount of time users will be spending on content….all valuable information for your association. Invaluable for understanding interest levelsAllows you to find out what is important to users and make decisions from the information you discover.
- Would like to share with you a few examples of how associations we work with have incorporated these 8 key features in their knowledge centers.
- FANA: In its most simple form is site that houses content from a specific meeting that can build over time they years. This particular site was built for one conference, it is clean and simple.
- FANA also offers users the ability to open PDF files and print out content that might be relevant or important.
- AMIA also has a feature bar along the top that allows users to click on links that will take them to information on the AMIA website.
- ACCESS:SMRP: shows more of a comprehensive approach with meeting materials, publications, and research data all made available in their Library of Knowledge – they use this to drive membership – want the content? You gotta join!
- A single on-line repository that allows you to store, share and manage large bodies of educational content…….using sophisticated tools to enhance search, access control, discoverability, social sharing, branding, analytics and ecommerce.Discoverability-exposing content to search engines making it findable and visible to the general public.Metadata and tagging -the data/information used to filter and organize content making it more findable.Searchability-being able to provide the most relevant content using taxonomy and metadata to filter search results.Access Control-managing and controlling content access using roles and offers. Monetize Content-generating revenue from the sale and distribution of content.Sharing tools-using widgets such as Facebook, Digg, Twitter, RRS feeds to quickly and easily share content.Dynamic Content-the ability to add new content into a body of work and having it properly indexed into the body of work. Analytics-using tools such as Google analytics to understand, track and measure the interaction between the user and content.Integration-integrating independent systems to improve and simplify the user experience. Commonly used to provide single sign on .Branding-using content to strengthen the relevancy, image and value of the association
- Thank you for attending the WebCast. Again, we recorded this session and we will send you a link to it when it is ready in the next day or so. SurveyYou can email any questions you have and I will get back to you individually So… that’s it from me… Thanks again!