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Pitch

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  • 1. Pitching a story idea Laura Ruel November 24, 2009 With concepts from Theresa Lina Stevens and Dale Carnegie & Associates, Inc. lauraruel.com/design
  • 2. lauraruel.com/design
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  • 4. from Theresa Lina Stevens lauraruel.com/design
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  • 9. http://www.youtube.com/watch?v=u6eKwv2x44w lauraruel.com/design
  • 10. http://ecorner.stanford.edu/authorMaterialInfo.html?mid=85 lauraruel.com/design
  • 11. lauraruel.com/design
  • 12. http://www.ted.com/index.php/talks/larry_lessig_says_the_law_is_strangl ing_creativity.html lauraruel.com/design
  • 13. http://www.youtube.com/watch?v=hFSPHfZQpIQ lauraruel.com/design
  • 14. http://www.ted.com/index.php/talks/jill_bolte_taylor_s_powerful_stroke_of_insig ht.html lauraruel.com/design
  • 15. lauraruel.com/design
  • 16. lauraruel.com/design
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  • 18. Selling Your Ideas Dale Carnegie & Associates, Inc. TIP For additional advice see Dale Carnegie Training® Presentation Guidelines lauraruel.com/design
  • 19. Opening: Give Evidence... The challenge is to get your listeners not only to agree with you in principle, but also to take action. The Dale Carnegie Training® Evidence - Action - Benefit formula provides a successful process for delivering a motivational, action-oriented presentation. lauraruel.com/design
  • 20. Opening: Give Evidence... • Relate an incident that clearly illustrates your main point. • Keep an incident focused. • Edit for clarity and relevance. lauraruel.com/design
  • 21. Bridge • Convey a clear, logical transition from your first evidence/incident into action. lauraruel.com/design
  • 22. Action • State the action you recommend. • Be specific: “I recommend…” TIP State your points clearly and with confidence. lauraruel.com/design
  • 23. Benefits • State the benefits to your audience for taking this action: – Benefit #1 – Benefit #2 – Benefit #3 TIP State the benefits in terms that relate to your audience’s interests, needs, lauraruel.com/design and preferences.
  • 24. Benefits Review • Make the actions and benefits credible by using reliable, verifiable evidence. Evidence may take the form of statistics, demonstrations, testimonials, incidents, or exhibits. • Benefit #1 – Evidence • Benefit #2 – Evidence • Benefit #3 – Evidence lauraruel.com/design
  • 25. Close • Restate the specific action you recommend and the key benefits. State the benefits last. TIP Remember, your sense of conviction and your involvement with the content of the lauraruel.com/design presentation are critical to its success.