Pitching a story idea
Laura Ruel

November 24, 2009
With concepts from Theresa Lina Stevens
and Dale Carnegie & Associates...
lauraruel.com/design
lauraruel.com/design
from Theresa Lina Stevens

lauraruel.com/design
lauraruel.com/design
lauraruel.com/design
lauraruel.com/design
lauraruel.com/design
http://www.youtube.com/watch?v=u6eKwv2x44w
lauraruel.com/design
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=85
lauraruel.com/design
lauraruel.com/design
http://www.ted.com/index.php/talks/larry_lessig_says_the_law_is_strangl
ing_creativity.html
lauraruel.com/design
http://www.youtube.com/watch?v=hFSPHfZQpIQ
lauraruel.com/design
http://www.ted.com/index.php/talks/jill_bolte_taylor_s_powerful_stroke_of_insig
ht.html
lauraruel.com/design
lauraruel.com/design
lauraruel.com/design
lauraruel.com/design
Selling Your Ideas
Dale Carnegie & Associates, Inc.

TIP

For additional advice see
Dale Carnegie Training®
Presentation G...
Opening: Give Evidence...
The challenge is to get your listeners
not only to agree with you in principle,
but also to take...
Opening: Give Evidence...
• Relate an incident that clearly
illustrates your main point.
• Keep an incident focused.
• Edi...
Bridge
• Convey a clear, logical transition from
your first evidence/incident into
action.

lauraruel.com/design
Action
• State the action you recommend.
• Be specific: “I recommend…”

TIP

State your points clearly
and with confidence...
Benefits
• State the benefits to your audience for
taking this action:
– Benefit #1
– Benefit #2
– Benefit #3

TIP

State ...
Benefits Review
• Make the actions and benefits
credible by using reliable, verifiable
evidence. Evidence may take the
for...
Close
• Restate the specific action you
recommend and the key benefits.
State the benefits last.

TIP

Remember, your sens...
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Pitch

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Pitch

  1. 1. Pitching a story idea Laura Ruel November 24, 2009 With concepts from Theresa Lina Stevens and Dale Carnegie & Associates, Inc. lauraruel.com/design
  2. 2. lauraruel.com/design
  3. 3. lauraruel.com/design
  4. 4. from Theresa Lina Stevens lauraruel.com/design
  5. 5. lauraruel.com/design
  6. 6. lauraruel.com/design
  7. 7. lauraruel.com/design
  8. 8. lauraruel.com/design
  9. 9. http://www.youtube.com/watch?v=u6eKwv2x44w lauraruel.com/design
  10. 10. http://ecorner.stanford.edu/authorMaterialInfo.html?mid=85 lauraruel.com/design
  11. 11. lauraruel.com/design
  12. 12. http://www.ted.com/index.php/talks/larry_lessig_says_the_law_is_strangl ing_creativity.html lauraruel.com/design
  13. 13. http://www.youtube.com/watch?v=hFSPHfZQpIQ lauraruel.com/design
  14. 14. http://www.ted.com/index.php/talks/jill_bolte_taylor_s_powerful_stroke_of_insig ht.html lauraruel.com/design
  15. 15. lauraruel.com/design
  16. 16. lauraruel.com/design
  17. 17. lauraruel.com/design
  18. 18. Selling Your Ideas Dale Carnegie & Associates, Inc. TIP For additional advice see Dale Carnegie Training® Presentation Guidelines lauraruel.com/design
  19. 19. Opening: Give Evidence... The challenge is to get your listeners not only to agree with you in principle, but also to take action. The Dale Carnegie Training® Evidence - Action - Benefit formula provides a successful process for delivering a motivational, action-oriented presentation. lauraruel.com/design
  20. 20. Opening: Give Evidence... • Relate an incident that clearly illustrates your main point. • Keep an incident focused. • Edit for clarity and relevance. lauraruel.com/design
  21. 21. Bridge • Convey a clear, logical transition from your first evidence/incident into action. lauraruel.com/design
  22. 22. Action • State the action you recommend. • Be specific: “I recommend…” TIP State your points clearly and with confidence. lauraruel.com/design
  23. 23. Benefits • State the benefits to your audience for taking this action: – Benefit #1 – Benefit #2 – Benefit #3 TIP State the benefits in terms that relate to your audience’s interests, needs, lauraruel.com/design and preferences.
  24. 24. Benefits Review • Make the actions and benefits credible by using reliable, verifiable evidence. Evidence may take the form of statistics, demonstrations, testimonials, incidents, or exhibits. • Benefit #1 – Evidence • Benefit #2 – Evidence • Benefit #3 – Evidence lauraruel.com/design
  25. 25. Close • Restate the specific action you recommend and the key benefits. State the benefits last. TIP Remember, your sense of conviction and your involvement with the content of the lauraruel.com/design presentation are critical to its success.

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