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15 ways to create a easy to-use e-commerce site
1. 15 ways to creating a easy-to-use e-commerce site
In order to make your investment profitable and uninterrupted you need to create a handy and
convenient web page.
The following are the 15 ways that explain you the steps to making your site presence felt
among the visitors:
1.Understand what your customers want
You have to understand the factors that a user may come to buy from you and potentially spend
money. For that you need to build trust and analyse the strengths and weaknesses of your
customers. So, do not leave out anything in order to satisfy your visitors.
2.Brand conscious
When customers look at your site, it should look different from other sites and easy recognizable.
People expect to see a brand in relation to its logo, design, color etc. that are unique and does
not replicate or appear similar to other brands. Sell your unique points to reach the customers
through the logo design itself.
3.Favourite Products
Always enable the shoppers to display the hot and favourite products that is trending up right
now. Put them up in front so that it’ll make them easier to browse for.
4.Updates and News on your products
Update regularly about your products and brands to your customers. Circulate the good reviews
that your product has obtained from outside reviewers like newspapers, online articles etc. Post
these updates to let the customer also know about.
5.Freebies
Announce special deals and free offers which some customers may be interested in. It can help
by spreading the word through these customers to others.
6.Free Shipping
Upto a certain level, you can offer customers free shipping facilities. It helps build a long-term
relationship between you and your customers.
7.Simple SignUp facility
Ensure an easy process of SignIn facility to your visitors. Nowadays, Facebook, Twitter logins
play an important role in creating a user sign up directly without much details being filled.
8.Secured data
Customers also are keen on whether their personal information are kept secret or not. This is to
safeguard from of hacking, virus attacks etc.
9.Search filter
Provide a comprehensive search function so the customers are able to look for what they want
as easy as possible. Ensure metadata and proper keywords arrive at their search results.
10.Clean Check-out
Make your customers aware about the mode of payments that you provide. Ensure a pleasant
experience for them.
11.Social Networking links
Provide the option to customers for linking their product choices, purchases or likes to be shared
among social media sites. Sharing with other friends make them happy and on the other hand
increases our brand popularity.
12.Contact Us information
Customers must be able to find your contact details very easily accessible in your website
2. instead of searching over it everywhere. You should also give them clear phone numbers,
address and other details.
13.Store Locator
Through clear map directions and selecting the number of locations you run stores around, it
gives the users comfortably search for locations nearby their residence.
14.Live Chat
Some people find it easier to have a live chat session to query on a product information rather
than customer call-service numbers. Survey has found that it rises conversion rates of
consumers.
15.Trusted Payment gateways
Companies like McAfee, Verisign, Paypal etc are some of the trusted payment gateways that
has developed trust among people when it comes to security.
Conclusion
Finally, its your customers who decide your presence and survival in your business more than
anyone else. So, create ways that make them easy-to-use your site.