Topic: Without Content, We are Nothing
This talk will hammer home the importance of high quality content in today’s marketing mix. Key points:
A brief history of content
What is good content and of course, what is bad content?
Why your business does have a story to tell and where to look for the diamonds
Keeping up the content momentum via planning
How to make a big impact with re-active content
How do we tell if all this effort is paying off?
What is the future for content marketing?