1. Wristbands Make High-Demand Ticket Sales
Fair for Everyone
If you have a favorite sports team or an entertainer that you have been anxiously
awaiting to see perform live, you can understand the excitement of purchasing tickets
when you’re finally given the opportunity. When a sports team or entertainer is popular
enough, tickets can be hard to come by. People will stand in line for a painstaking
number of hours at a chance to get a ticket. Some people may even set up camp and
snuggle up in sleeping bags overnight. They make a pre-event out of purchasing tickets
for a main evant .
As exciting as this may be for some folks, it's not for most and causes a couple of
concerns. The first concern is safety. The second concern is that people who do not
have an inordinate amount of time to stand in line are taken out of the running to get
tickets from the get-go.
Pre-ticket sales wristbands even out the playing field for everyone who wants to
purchase event tickets. Additionally, they help ticketing vendors and venues to help
prevent any possible pandemonium that could break out as excitement about the event
builds. Pre-ticket sales wristbands bring order to what could otherwise be a chaotic
process.
Pre-ticket sales wristbands are imprinted with a number and have a pull-off tab, which
is imprinted with the same number as the wristband itself. Whether for a high-demand
sporting event or live concert, the sale process that accompanies pre-ticket sales
wristbands is efficient and fair. Following is a sample of how that process might work to
ensure all enthusiasts are given an equal opportunity to purchase tickets:
• People are allowed to begin forming a line for pre-wristband distribution two hours
before the tickets go on sale. For instance, if tickets go on sale at 10:00 a.m., then
people can start standing in line beginning at 8:00 a.m. that same morning.
• Upon showing proof of payment ability, one nontransferable pre-ticket sales
wristband is placed around each person’s wrist.
• A distribution cut-off time is set about an hour after it starts. So, if pre-ticket sales

2. wristbands started being distributed at 8:00 a.m., then the cut-off time might be 9:00
a.m.
• Half an hour after the cut-off of pre-sales wristbands distribution, a random drawing
takes place. Each person with a pre-sales wristband on their wrist has one entry in the
random drawing.
• The person who is wearing the pre-sales wristband with the number that
corresponds to the number on the tab that was randomly drawn gets the first spot in
line.
• The person wearing the pre-sales wristband with the number that immediately
succeeds the randomly selected number is next in line. All remaining participants fall in
line sequentially—all the way through the person wearing the highest numbered pre-
sales wristband. From that point, the line continues with the lowest numbered pre-sales
wristband up to the randomly selected number.
To increase efficiency and alleviate overcrowding in line, one rule that ticket vendors or
venues might want to enforce is that only people wearing a pre-sales wristband can
stand in line. Any pals that are tagging along should step away from the line.
There are other processes that can be implemented. It depends on the type of event
and the number of tickets available. It might be necessary to use the process described
above, but add a few waves to it. Maybe the first 100 people in line are in the first
random drawing; the next hundred people are in a second random drawing, and so on.
Since it is unknown how many tickets each person might purchase—even if there is a
limit—not everyone wearing a pre-sales wristband would be guaranteed the opportunity
to purchase tickets.
One fun and effective way to bump up sales with pre-ticket sales wristbands is to hold a
contest. Some professional baseball clubs have put this system to use already:
• Make a large number (let's say 8,000) of pre-sales wristbands available on a first
come, first served basis during specified hours on a specific day or two—for example,
from 9:00 a.m. to 5:00 a.m. on a Saturday and Sunday.
• Team up with a local radio station and have winners of a random drawing using the
numbered tabs from the matching numbered pre-sales wristbands announced during a
broadcast as well as on the team’s website.

3. • All the winners get first dibs at purchasing tickets before open selling begins.
Pre-sales wristbands add efficiency and fairness to the process of selling high-demand
tickets.Visit