4Product Concept and IndustryIntroduction Remote Assist is an attempt to improve the overall experience of RSA in India. Features proposed are:Quicker Response Times in Case of EmergencyImproved Vehicle Tracking EfficiencyEffective Driver Guidance via MapsDetecting Urgency Levels in Case of AccidentRemote Unlock of VehicleIncreased Assistance for Insurance Claim ProcessInstant and Wider Reach to Consumer
5All This Would be Possible via Satellite GPS System Antenna System Crash Sensors in Vehicle Integrated Audio System 24/7, 365 Fully Functional Toll Free NumberRAI C Dedicated CAS Team Tie-up with a major RSA Company Insurance Companies
7Product Choice Justification Service In India Absent High Level of Motor Accidents on Highways Vehicle Theft Encouraging Adventure Enthusiasts Frequency of Vehicle Malfunctions Inefficient and Poorly managed RSA organizations Limited Geographical Reach to Consumer Highly Unsatisfactory Employment Conditions Untapped Infrastructure Potential High Level of Automobile Expertise Readily Available
9The “Diversification Strategy” has been adoptedbecause:- India is A Completely Untapped Market in Terms of Roadside Assistance Therefore, “Remote Assist” is a Completely New Product There Exists Scope to Expand and Adapt as Per Market Dynamics First Mover Advantage Possible and a Unique Positioning too Seize Opportunity to Bring Technological Advancement Into India Creation of a New Market Possible.
11Idea Generation Idea Screening Assistance if vehicular FC to be incurred in terms of accidents occur Infrastructure, IT and HR Assistance in terms of theft VC to be incurred in terms of frequency of requirements of vehicle, breakdown, lock- in and medical Potential sales will be forecasted to break-even in emergencies the 1st year itself Location to be pin pointed Majority of sales initially via using Unique VTN would be pulled from Assistance to be provided Premium and Luxury Segments. For trucks it via SDI would be all trucks above the Detection of level of range of 8-wheeler urgency of problem Profits would commence after completion of the 1st Dispatch of RSA Team to financial year the location of occurrence As the service is to be Solution to be provided on- standardized with time, the-spot(IA) profits will go up. Profits will go up
12Feature Specification Development Sensors in vehicle to detect Service Delivery by Mondial urgency levels Assistance Button inside car cabin to link Satellite System to RAI Hiring for CAS(30 in number) GPS System via Satellite to Acquiring SLE’s detect vehicle location Co-ordination with Theft Recovery Government and Police Lock-in Recovery Tie-up’s with Hospitals Breakdown Assistance Tie-up with Insurance Co’s On-the-Spot repair (if applicable) Product and Service Training Remote Engine Ignition Pricing at INR 40k/ Annum Accident Emergency Services No fine print 24/7, 365 days a year Applicable to both new and assistance pre-owned vehicles Skimming Pricing Yearly renewal plans
13Testing Commercial Launch Invite select prospects Commercial Launch will Offer the service for 3 take place in the first month period on trial-basis quarter of FY 2013 Print, Outdoor , Online Educate the prospects Advertising and Social Sign confidentiality clause Media Collect test results Launch Programme in Analyze results Mumbai Correct and Implement Invitees will be HNI’s, Feedback of service in Automakers and service delivery before Government Officials commercial launch Product will be incepted into target segment vehicle offer plans
14Evaluation Evaluation will take place post FY 13 Annual Result, Six-month result and Quarterly Results will be compiled These details will be compiled using the annual, six monthly and quarterly data on sales from dealerships,feedback, running costs from Mondial and Insurance company costs Plans will be compared with results achieved Deviations will be corrected to maximum level on basis of customer value and business goals