Mobile Gambling - Mobile Operator Billing and Messaging - The Opportunity
Mobile Operator Billing and Messaging
Opportunity for Mobile Operator Billing
Growth of Mobile Gambling
Where does Operator Billing fit into this opportunity?
Benefits for Mobile Operator Billing
Benefits of using Operator Billing for Mobile Gambling are:
Higher conversion rates. Credit card payment conversion rates
can be as low as 7%, but where direct operator billing is
available, conversion rates rise to 85%+.
Higher retention rates. The improved customer experience
naturally leads to increased retention rates.
Include in your current strategy. Capture the customers who
would have abandoned a credit card purchase process.
Use as part of your acquisition process - e.g. deposit £10 get
£30 free to play.
Market Availability for Gambling
txtNation can provide Mobile Operator Billing for Gambling in the multiple markets.
txtNation can support ‘pay by mobile’ for Mobile Gambling ‘Real World’ in:
Denmark (mCasino and Sportsbook)
and many more.
‘Virtual’ Mobile Gambling is supported in almost all markets where we have Operator Billing coverage.
Our coverage for where we provide Direct Operator Billing for casinos aligns with the top revenue generating markets in
Payouts and Settlement
Understanding Game Operator Payouts
txtNation will look at each service and work with the operator on the best return possible - i.e the commercial terms for 'pay by mobile’.
Payouts (Cross market):
Casino Operator: 88% avg.
Sports Book: 90% avg.
Lotto, Bingo, other: 83% avg.
Virtual Gambling: 80% avg.
Mobile Operator Billing is the fastest, easiest, and most convenient way you can deposit. It is the ‘only’ deposit system with which
you don’t need any physical things like cards and Ukash vouchers, or have to enter lots of details like e-wallet.
Uses of Mobile Operator Billing
Casinos and operators above offer Mobile Operator Billing as a deposit option.
SMS Messaging as an Customer Feature
txtNation provide Mobile Messaging in over 200 countries, enabling casino sites worldwide to send targeted relevant and timed
messages to their customers. Linking into Mobile Billing: Users receiving an SMS can click the link to be billed, depositing funds.
Typical Casino Messaging Flows:
Account Activation: Signup confirmation via SMS.
Pulling users back: Customers can be pulled back into the game.
Push marketing: Bonus or game updates and broadcasts.
SMS Messaging prevails over other forms of customers communications as it cheap, cost effective, converts higher than email or
other push marketing alternatives and is personal.
Gaming sites above offer mobile SMS Messaging as a customer acquisition tool, leading
to customer pull back using it for offers and promotions.
Odds-on for Mobile Gambling (.pdf)
Mobile Billing for mGaming
Payforit 4 UK - The Mobile Billing Opportunity
Also available on txtNation YOUTUBE page: search 'txtNation Gambling'
Direct Operator Billing - txtNation
Mobile Payment Strategies for Gaming and Gambling
The Importance of Mobile for Gaming & Gambling
Billing Solutions for Mobile Gaming and Mobile Gambling
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