Presentation corporate id design brief - penneylaneonline

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Presentation corporate id design brief - penneylaneonline

  1. 1. Corporate ID Design Brief penneylaneonline
  2. 2. The Brief Client: Gail Penney (penneylaneonline) Objectives: Create a corporate dress, including business logo and office stationery to match the colour and theme of existing website. Audience: Solid, active community of readers who regularly participate in intelligent conversation, ranging from community, self help to worldly and inspirational ideas. Perception: Class and elegance Deliverables: Business logo, letterhead, ‘with compliments’ slip, envelope, business card and one other item. Mandatories: ‘ P, L, O’ letters Creative Guidelines: Something that reflects the online nature of the business. Reflects community and environmental awareness values.
  3. 3. The website
  4. 4. Initial concept sketches
  5. 5. First / Second Draft sketches
  6. 6. Final Logo Font (large) colour Velocity (dafont.com) 73 54 28 6 (HEX# 556D8D) Font (small) colour Myriad Pro 88 75 58 71 (HEX# 101927)
  7. 7. Stationary
  8. 8. Stationary

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